Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. The bio content or text is the most important element. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Optimize your Instagram bio for lead generation.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Content 92

Content Transportation Projects Social Media 92

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 87

Content Marketing Government Marketing Food 87

Moz

FEBRUARY 25, 2020

Since our 2013 study (in early 2016), Google removed right-hand column ads on desktop and increased the maximum number of top-left ads from three to four. While featured snippets are technically considered organic , they can impact click-through rates (CTR) and the extracted text naturally pushes down the organic link.

Ads 72

Ads Entertainment Text Brand 72

The Creative Penn

DECEMBER 10, 2023

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. After all, they have the text of the book anyway. How does generative search work with Google Bard and Microsoft Bing Chat? We might be finally getting closer to that happening.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

FEBRUARY 19, 2019

From 2013 to 2017, if you created tons of text-based content, got a few social shares, and picked up a few natural backlinks you could dominate Google. Make sure that keyword isn’t your brand name. Strategy #5: 5-minute brand hack. Google loves brands. In addition, brands are more defensible. Then click on “pages.”

SEO 111

SEO Keywords Agency Brand 111

Neil Patel

SEPTEMBER 20, 2020

We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. What sets BrightLocal apart is the fact that they offer software and services to both brands and agencies. “We began in 2016 as a Local SEO company based in Orange County, CA. reviews online.

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Intergrowth

MARCH 10, 2023

The articles will lack flow and won’t convey your brand voice. But the damage is done: they lost trust in your brand and will badmouth your brand as a source of information. Relying too heavily on AI for content creation could destroy a brand’s reputation. This brings us to the second concern: legal. Not at all.

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Content Marketing Institute

JULY 25, 2018

Though health industry brands have myriad opportunities to provide much-needed content to those who aren’t as lucky, those ideas won’t factor in here. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots. My content checkup. Access to care. Questions: Where’s the closest hospital?

Hospitality 66

Hospitality Medical Insurance Healthcare 66

Moz

MAY 1, 2019

I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy.

SEO 54

SEO IT Agency Keywords 54

Moz

OCTOBER 23, 2018

However, throughout my research, this would typically include a relatively long text- and data-heavy visualization of a specific topic. The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. However, there's a key unknown here.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

NOVEMBER 20, 2017

Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. hours per week.@meetcortex

Marketing 105

Marketing Content Agency Content Marketing 105

ProBlogger

OCTOBER 28, 2016

How to get people to care about your brand! F8 2016: It’s a Good Time to Be a Publisher on Facebook | Jon Loomer. The opportunities are there, and it seems brands are looking more toward us than getting a Kardashian to pimp tea. Turned off: How brands are annoying customers on social | Sprout Social. Twitter killing Vine!

Blog 45

Blog Blogging Social Media Freelance 45

The Creative Penn

MAY 5, 2023

Acknowledge the risks and understand the human response to change I have been talking and writing about the possibilities of AI since 2016, when AlphaGo beat Lee Sodol in what many consider as the first creative AI move. So yes, I’m an author and a podcaster — but I am not someone who just outputs words in text or audio format.

Creativity 98

Creativity Publisher Publishing Publishing 98

Neil Patel

FEBRUARY 2, 2021

As of March 2016, the platform was up to 300 million monthly unique users. Joyce includes lots of images, bolded text, and helpful advice to guide her reader. It will also establish trust with your prospects, build brand awareness, and even drive traffic to your website. So what’s the answer? Contact Your Quora Followers.

Marketing 94

Marketing Lead Generation Social Media Communication 94

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016. It’s a social platform and your brand needs to have a human touch. Have a Strong Brand Presence. Organic reach is important for several reasons.

Social Media 145

Social Media Persuasion Promotion Ads 145

Moz

OCTOBER 22, 2018

According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., A minority of impressions and engagement (15%) happen on national or brand pages. Partly; brands can’t control what photos users upload, but they can report inappropriate images.

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. This is a simple tool that will auto-expand snippets of text. It’s a great way to keep the branding on point and prevent a freelancer from accidentally use an old version of your logo.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Moz

NOVEMBER 13, 2018

Typically it’s things like the text heading the block of content and the format of the content that differentiates a featured snippet owner from your content. Wrapped into this is the need to get good reviews for your brand and for your products. Local packs. Google Shopping.

Advertising 53

Advertising Keywords SEO Brand Awareness 53

Moz

FEBRUARY 10, 2019

Many website design and digital marketing agencies add a link to their website in the footer of all their clients’ websites (usually via their logo or brand name). The fourth update of the Google Penguin algorithm was rolled into Google’s core algorithm in September of 2016. (Think the Google Penguin update.)

SEO 57

SEO Landing Page Agency Keywords 57

ProBlogger

DECEMBER 9, 2015

Well, blog-wise it’s great to know what’s happened across 2015, give you an overview of your efforts, point you in the right direction for 2016, and give you a case of the warm and fuzzies when you see how far you’ve come in 12 short months. Was it consistent with your brand? Personal branding: is it recognisable?

Blog 36

Blog Blogging Social Media Entertainment 36

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. ? ?. Comics aren’t just SMASH, WHAM, KAPOW! BuddyScalera Click To Tweet. storytelling Click To Tweet.

Storytelling 91

Storytelling Pharmaceutical Brand Prose 91

Smart Blogger

NOVEMBER 15, 2022

If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. For example, a headline like “How to be a freelance writer in 2016” is a great candidate for modernization. (On Just skip over the ones that don’t apply to you. Your answers should incorporate visuals.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

SEPTEMBER 5, 2016

Today’s podcast is based off of this article on ProBlogger, “ My Blogging Income Breakdown for the First Half of 2016 ”. ProBlogger Training Event 2016. I summarized my income streams of the first half of 2016. This is where we are working directly with a brand. Discover Your Camera’s Potential With DPS Resources.

Blog 34

Blog Blogging Advertising Sales 34

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands looked for professionals to give them more visibility using whatever means available. Florida also introduced brands to the danger of algorithm updates.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

CoSchedule

JANUARY 12, 2023

To give you an idea, look at some of the past newsletters you’ve received from different brands or businesses. Common things you might see in a brand’s newsletters: New blog posts and articles. Step 4: Write The Subject Line & Preview Text. Draft Multiple Subject Lines & Preview Text Ideas. Product announcements.

Writing 84

Writing Text Advertising Copy 84

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. Just add your WhatsApp number to your brand’s Instagram bio and you’re done.

Brand Awareness 143

Brand Awareness Sales Retail Social Media 143

The Creative Penn

JANUARY 26, 2023

As Oliver and I discuss in the upcoming interview, we are both having a lot of fun with these tools, both image and text tools. For example, I use Sudowrite (based on GPT3) as a way to help me write better sensory description in my stories, but I do not ask it to “rewrite this text in the style of Stephen King.” Be curious. Be playful.

Creativity 98

Creativity Projects Government Text 98

Content Marketing Institute

NOVEMBER 29, 2018

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Create a solid background for your text to pop. Click the text icon (“Aa”) in the top right corner.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. This allows you to quickly apply your branded elements to any designs you create in the editor. Let’s look at the best practices for social media design.

Engagement 88

Engagement Social Media Copy Social Media Content 88

ProBlogger

SEPTEMBER 22, 2016

Google AdSense – Text based ads that I started putting on my blog. A brand new income stream in a few months. I talked about the first half of 2016 and where the income came from. They started out back in 2002, a lot of them were text based ads. I built a second blog where I reviewed digital cameras.

Blogger 35

Blogger Blog Blogging Advertising 35

Neil Patel

JANUARY 15, 2019

In 2017 there were 13 updates and in 2016 there were 11. And what about the change Google made on September 27, 2016, the Penguin 4.0 Are your brand queries increasing over time? Or do people not see you as a brand? We can all agree that text-based content is saturated. Although it sounds like a lot, it isn’t.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Content Marketing Institute

JULY 23, 2018

You must optimize for audio too if your brand wants to keep up with the growth in voice-activated searches. About 20% of Google searches are voice searches, its CEO shared in 2016. People use more words when they search by #voice than they do with text, says @ChristiJOlson. Audio version of text-based content.

Website 89

Website Long Form Content Text Engineering 89

ProBlogger

SEPTEMBER 22, 2016

Google AdSense – Text based ads that I started putting on my blog. A brand new income stream in a few months. I talked about the first half of 2016 and where the income came from. They started out back in 2002, a lot of them were text based ads. I built a second blog where I reviewed digital cameras.

Blogger 21

Blogger Blog Blogging Advertising 21

The Creative Penn

JULY 31, 2023

In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J. Dan Willcocks talks about his creative and business approach.

Collaboration 98

Collaboration Writing Hospitality Finance 98

Content Marketing Institute

OCTOBER 26, 2018

An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. Backlinks can be added anywhere, including the text of an article, an author bio, or post attribution. Original research and insights.

Content Creator 99

Content Creator Promotion Social Media Engineering 99