Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. A lot, it turns out. Click To Tweet. Define sequencing touchpoints.

Audience 107

Audience Editorial Team Editorial Social Media 107

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

Management 74

Management Electronics Media Architecture 74

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. Study their content to get an idea of what they publish.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 94

Brand Storytelling Food Manufacturing 94

Moz

OCTOBER 6, 2019

In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). It had a sporadic publishing schedule. I reached out to departments across the company in hopes of finding people that liked writing enough to publish something once or twice a month. The blog was not.

Blog 54

Blog Blogging Social Media Keywords 54

Content Marketing Institute

DECEMBER 19, 2018

Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram.

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

JANUARY 31, 2018

Publish consistently: As with all content formats, it can take some time for your business to develop a strong, loyal podcast audience. Establishing a smooth workflow and sound editorial processes will make the process easier to navigate and can help your team stay on schedule – and on topic – even when glitches occur. Click To Tweet.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. Objective #1: Generate $500,000 in revenue from online training courses by December 31, 2016. Objective #2: Rank on the first page of Google search engine results for “Roomba rodeo” by April 1, 2016. Now, when will you publish it? Estimate your content capacity 18.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Moz

OCTOBER 22, 2018

Very little has been published about this easily overlooked feature. Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Send to your phone Introduced in 2016, this feature enables desktop users to send a place to their phone for use on the go.

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Moz

FEBRUARY 10, 2019

Google says in their quality guidelines that “creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines” and they use the example of “widely distributed links in the footers or templates of various sites.”

SEO 57

SEO Landing Page Agency Keywords 57

ProBlogger

DECEMBER 6, 2016

I’ve been thinking about how I want to end 2016 both personally and work-wise, and after Natalie’s post yesterday , I decided to gather together the reminders and advice I’m using to head into a new phase, and to share them with you. How to publish remarkable content every week even if your time is limited | CoSchedule.

Post 46

Post Food Editorial Blogger 46

ProBlogger

APRIL 19, 2017

I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” She became the Executive Editor, running the editorial side of the company. In 2016, the site was named the #1 fastest-growing private media company by Inc. I think we can learn a lot from his experience.

Blogger 50

Blogger Editorial Agency Writer 50

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media.

Marketing 105

Marketing Content Agency Content Marketing 105

Neil Patel

OCTOBER 13, 2020

Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Buffer

OCTOBER 18, 2016

☕ Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Alongside publishing his ideas on Medium, he also hosts two podcasts, Seeking Wisdom and Tech in Boston. Alongside his work at Help Scout, Gregory also runs two personal blogs: GregoryCiotti.com and SparringMind.com.

Marketing 52

Marketing Blog Blogging Social Media 52

Intergrowth

MARCH 5, 2023

Affiliate Marketing In an affiliate marketing campaign , a company pays a publisher (most often a blog) to promote their products. In exchange, the publisher receives a commission for each click, sale, or sign-up. For example, a makeup company might work with a well-known YouTuber who publishes makeup tutorial videos.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this.

Marketing 143

Marketing Blog Blogging Social Media 143

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi.

Editorial Team 97

Editorial Team Editorial Content Marketing Construction 97

Content Marketing Institute

NOVEMBER 29, 2018

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. You can subscribe (about $20 per year) and publish without the watermark. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Create the ombre/rainbow text effect.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

ProBlogger

DECEMBER 1, 2021

The point of this, even if it sounds tedious is, that next time you go to format, edit and publish your blog post just the way you like to do it in 17 steps….you What better way to do this than to plan out your entire Editorial, Content and Marketing Calendar for the whole of, or at least the first three months of 2022?

Blog 39

Blog Blogging Editorial Contractor 39

ProBlogger

DECEMBER 5, 2016

What can you stop doing, get rid of or clean up as you see out 2016? You should consider writing a blog post or recording a video or audio round up of your favourite: Books you’ve read in 2016. You can use my FREE Editorial Calendar template here. How can you put the finishing touches on the work you’ve done and will do?

Editorial 50

Editorial Blog Blogging Contractor 50

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. Set up your editorial calendar at a pace that works for both your content team and your audience. Post-mortem: Unilever bought Dollar Shave Club in 2016 for $1 billion.). Pick the metric (i.e., million views, and 12,000 new customers.

Content Marketing 97

Content Marketing Marketing Content Storytelling 97

ProBlogger

JULY 11, 2016

Plan – set an editorial plan – CoSchedule or Spreadsheet. As you’re thinking about your plan, I really would encourage you to take this opportunity as you’re doing this analysis to set yourself a bit of an editorial plan going forwards. In Today’s Episode: Seven Areas on How to Conduct a Half Yearly Blog Review.

Blog 28

Blog Blogging Editorial Promotion 28

ProBlogger

MARCH 30, 2016

If you publish content when it’s culturally relevant, you’ll have significantly increased your odds of attracting readers’ attention because your content will be topical. March Madness is in full swing in the US, and the first week of April is still an optimal time to be publishing blog posts related to this event. April Content.

Blogger 32

Blogger Editorial Content Retail 32

ProBlogger

APRIL 27, 2016

Like this, for instance: With the contact list ready, start writing emails to webmasters and making agreements about publishing. If you aim to contact a news portal, not a personal blog, then look for an email of its Editor in Chief or editorial team. How often do they publish their works? Social networks.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

MARCH 8, 2018

It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach. Josh Bernoff , author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. Publish Settings. Directory Dashboard. Howdy, Lisa Higgs. Lisa Higgs. Edit My Profile.

Government 109

Government Content Editorial Prose 109

Neil Patel

APRIL 9, 2021

In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”. After clicking “publish,” you can check out your post on your listing. Be careful, though.

Sales 145

Sales IT Text Retail 145

ProBlogger

DECEMBER 19, 2016

Obviously you publish it, but what happens next in terms of that relationship with the influencer? The main thing we do is we do create a very detailed blog post out of it, and that goes into our standard editorial as just a blog post. We’ve got some pretty smokin deals going on in 2016, if you happen to be listening to this then.

Social Media 21

Social Media Blog Blogging Media 21

ProBlogger

DECEMBER 19, 2016

Obviously you publish it, but what happens next in terms of that relationship with the influencer? The main thing we do is we do create a very detailed blog post out of it, and that goes into our standard editorial as just a blog post. We’ve got some pretty smokin deals going on in 2016, if you happen to be listening to this then.

Social Media 31

Social Media Blog Blogging Media 31

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy approach to helping disconnected folks like moi see the humans behind a software company.”. Three reasons. (1)

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 29, 2018

Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way.

Content Marketing 74

Content Marketing Marketing Content Editorial 74