Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

The Hoth

NOVEMBER 3, 2022

It will come down to your target audience, their demographics, and the type of content they like to consume. . It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . In short, TikTok creators are only limited by their own creativity. Entertainment .

Marketing 105

Marketing Entertainment Education Content Creator 105

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. Facebook allows you to create a custom audience, but many people don’t realize this. It’s why there are more than 3 million businesses that advertise on Facebook. That tool is called Audience Insights. Let’s begin!

Ads 113

Ads Landing Page Advertising Copy 113

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. Take It From Me also uses an interview format, but with a creative twist. Stand for something. OptOutside. EditorStahl Click To Tweet.

Content Marketing 102

Content Marketing Marketing Content Retail 102

Smart Blogger

JULY 30, 2023

Statista also projects the number of emails sent daily to increase from 269 billion in 2017 to 376 billion by 2025. With an email strategy, you control what your target audience sees. Add on the advertising expense, plus the uncertainty of customer conversion and email marketing clearly comes out on top. Crazy, right?

Marketing 89

Marketing Social Media Copywriter Copywriting 89

The Creative Penn

AUGUST 21, 2023

Plus, my next book for authors Writing the Shadow: Turn Your Inner Darkness Into Words will be out on Kickstarter in October, sign up for the pre-launch here ; Great examples of creative extras in Sara Rosett's campaign Murder in the Alps ; and I'm on the Travelling Through Podcast on a walk and talk along the canal.

Insurance 98

Insurance Creativity Advertising Publisher 98

Smart Blogger

NOVEMBER 16, 2023

For some, it’s the endless scroll-through content that feels more targeted at advertisers than Twitter users. TikTok TikTok has rapidly become the go-to app for short, engaging video content, drawing in a global audience with its addictive mix of music, humor, and creativity. Why Use Twitter Alternatives?

Social Media 68

Social Media Recruitment Text Government 68

The Creative Penn

MAY 27, 2024

Adam: Well, I started writing around 2017. What I mean by that is kind of replying to feedback and emails and comments on social media from readers and trying to build that engaged audience. By the end of January, I'd made 100 pounds without spending a penny on advertising. Adam Beswick goes into his strategies. Adam: Hi there.

Marketing 52

Marketing Hospitality Healthcare Sales 52

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. The average blog post was 808 words in 2014, but was 1142 words in 2017. Resist the urge to produce generic content in order to appeal to as wide an audience as possible…at least sometimes. They don’t want spam clogging their inbox.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

SEPTEMBER 15, 2020

Pinterest debuted The Taste Graph in 2017 to enhance targeting. Search Pinterest for terms that correlate to your audience and industry. If your goal is to sell on Pinterest, set up a Pinterest Business Account , which comes with an array of personalized support, creative strategies, and campaign guidance.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. You want videos to address topics related to your expertise that hit home with audiences.

Content Marketing 102

Content Marketing IT Marketing Content 102

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. They have a great communication style.

Agency 134

Agency Digital Marketing Utilities Education 134

The Creative Penn

APRIL 29, 2024

Join the community at Patreon.com/thecreativepenn Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience , as well as his podcast, The Creative Shift , and his coaching and consultancy services at WeGrowMedia.com.

Marketing 52

Marketing Social Media Creativity Publisher 52

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? Does it help you creatively? So yes, it's funny how we do that, but I do think it helps creatively. And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. Steve: Absolutely.

Advertising 98

Advertising Copy Sales Publisher 98

The Creative Penn

APRIL 21, 2024

How can you build a creative, sustainable career as a ‘mid-list' indie author? I started seriously indie publishing in 2017, and here we are today. That's always been my task as a creative. First of all, I didn't have a big enough catalog to do advertising for, but everyone said you have to do advertising.

Social Media 52

Social Media Publisher Publishing Publishing 52

Smart Blogger

NOVEMBER 2, 2022

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. Check out Quuu Promote ’s collage of client logos on its homepage, which creatively displays them twice. Engage with your audience: Respond to as many comments, DMs, mentions, emails, and reviews as possible. Celebrity Endorsements.

Brand Awareness 99

Brand Awareness Social Media Food Promotion 99

Content Marketing Institute

NOVEMBER 11, 2017

Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. 00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill?

Content Marketing 78

Content Marketing Marketing Content Contractor 78

The Creative Penn

FEBRUARY 27, 2023

My audience actually started requesting that I put a book out. And I wrote it in a way that I felt like my audience would receive it. So December 10, 2014, I published my first book, Unspoken Feelings of a Gentleman , and with the audience receiving it well. And a lot of the new audience I was creating, growing, wanted that.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Content Marketing Institute

AUGUST 9, 2018

Marketers have long practiced personalization in content marketing, developing over time more sophisticated ways of personalizing the customer journey – whether through marketing automation and progressive profiling or using programmatic advertising to support our content path. WashPost HS Sports (@WashPostHS) September 2, 2017.

Marketing 59

Marketing Retail Entertainment Manufacturing 59

The Creative Penn

DECEMBER 9, 2022

How can creatives approach AI possibilities with curiosity rather than fear? In the intro, ChatGPT , thoughts on the GitHub Co-Pilot case [ WIRED ]; and why digital abundance is an opportunity for curious creatives, not a threat. She's also the co-creator of LAIKA, an AI-powered creativity tool. Show Notes. So first up –.

Writing 98

Writing Creativity Writer Publisher 98

Neil Patel

FEBRUARY 4, 2021

Over time, it became clear that the Neil Patel blog was reaching audiences far beyond the US. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Everything we do is underpinned by whatever is needed to improve our clients’ campaigns: strategy, data and analytics, creative, and more.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Content Marketing Institute

DECEMBER 21, 2018

Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). I was excited to hear that Jay and Daniel wrote a book about word-of-mouth advertising. As someone who appreciates the power of word-of-mouth advertising, I was impressed by the depth of information. Chan Kim and Renee Mauborgne.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

The Creative Penn

MAY 6, 2024

How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Especially as creatives, I hear a lot of people say, “I just want to write the book.”

Social Media 52

Social Media Creativity Education Storytelling 52

Content Marketing Institute

NOVEMBER 20, 2017

For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017.

Marketing 104

Marketing Content Agency Content Marketing 104

Quick Sprout

DECEMBER 6, 2022

Keep your audience in mind when you’re writing content on your website. Notice that the graph I used in the example above is from 2017. That’s when you need to get creative. One related niche is home buying and owning, which has a different audience from your typical home decor enthusiasts. home decor.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

ProBlogger

JANUARY 9, 2017

Let’s not get to the end of 2017 and wish you’d finally taken the plunge. Now’s your chance to share with your audience the things you wish got more attention in the media. To build an audience. The battle is half won if you’ve got a ready-made audience just dying for your next big thing.

Blog 53

Blog Blogging Manufacturing Retail 53

The Creative Penn

NOVEMBER 13, 2022

It was all about plain English and also about writing for an audience and understanding the needs of the reader. So I started publishing in December 2017. It's something that I can be more creative with because it's something that I've come up with. I had to test out a business writing course. And also the characters.

Ads 98

Ads Sales Publisher Publishing 98

The Creative Penn

DECEMBER 5, 2022

How can you change your mindset to one of creative abundance and productivity? How — and why — to pivot genres Combining what you want to write and what sells Creating a new audience when pivoting genres Are Facebook ads and AMS ads still worth it? So when I was trying to decide, well, what am I going to write, in 2017-2018 —.

Ads 98

Ads Social Media Writer Publisher 98

ProBlogger

JUNE 1, 2017

Attracting and retaining an email list that ultimately turns into customers means finding creative ways to get in front of them and continually providing value. Even in 2017, content remains one of the most effective ways to convert clicks into customers but not just any content. Take Facebook for instance.

Social Media 51

Social Media Media Landing Page Education 51

ProBlogger

JANUARY 9, 2017

Let’s not get to the end of 2017 and wish you’d finally taken the plunge. Now’s your chance to share with your audience the things you wish got more attention in the media. To build an audience. The battle is half won if you’ve got a ready-made audience just dying for your next big thing.

Blog 45

Blog Blogging Manufacturing Retail 45

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained. Create an actionable audience: Your network is your net worth.

Content Marketing 106

Content Marketing Marketing Manufacturing Content 106

Smart Blogger

MARCH 14, 2023

These questions will let you know whether or not there’s an existing audience for your topic. They hunt for an audience no one else is serving. Where will your audience come from? Pick a blog niche that has an existing audience and popular blogs already vying for the audience’s attention. You need WordPress.

Blog 111

Blog Blogging Social Media Blogger 111

The Creative Penn

NOVEMBER 4, 2022

And so, a lot of us will land in marketing comms, but it wasn't as creative for me as I wanted it to be. The Bookseller, 2017 ]. audience as well? Lots of Facebook advertising, all kinds of Instagram advertising, but it still felt very U.S.-based. NASA's here, Redstone Arsenal, lots of military. Sold to Hachette.

Publisher 98

Publisher Publishing Publishing Banking 98

The Creative Penn

JUNE 19, 2023

Author swaps are going to be a little more slowly, but you're going to be able to reach authors' audiences that may not want to participate in larger group promos. Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. Joanna: Absolutely.

Copy 98

Copy Sales Publisher Publishing 98

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 83

Content Marketing Publisher Publishing Publishing 83

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Stay plugged in to audience needs. Making it a success is another.

Brand 104

Brand Content Editorial Team Editorial 104