Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. The almost 40-year-old brand had not kept up with the times. “We were a faceless brand. Faceless brands are the next dinosaur.”

Content Marketing 102

Content Marketing IT Marketing Content 102

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

The Hoth

JANUARY 5, 2023

Instead, you need to release relevant content that directly impacts your target audience and compels them to take further action through CTAs and strong messaging. . If your newsletter assumes its readers are just learning about your brand, you could wind up alienating your primary reader base. . Include dynamic content .

Writing 100

Writing Marketing Education Text 100

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

FEBRUARY 14, 2018

LinkedIn was also surprisingly popular as a channel; audiences there look for career and higher education resources from the library. Storytelling through content marketing and audience personas. “We Her team creates content specific to the audience of each branch, as well as more global content for the library system.

Social Media 98

Social Media Content Creativity Content Marketing 98

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

The Creative Penn

MAY 27, 2024

While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur. Adam: Well, I started writing around 2017. You can listen above or on your favorite podcast app or read the notes and links below. Adam: Hi there. Thanks for having me.

Marketing 52

Marketing Hospitality Healthcare Sales 52

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. How brands can use bots for content creation.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. Robert_Rose Click To Tweet.

Retail 79

Retail Content Education Content Marketing 79

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Here’s how that works.

Keywords 145

Keywords Text SEO Social Media 145

The Creative Penn

AUGUST 21, 2023

I've got clients that are netting over a million dollars every year, but when you go back and look, they went through that same period of, they wrote their first book, and then they wrote another seven to twenty, maybe even more than that, before they found their voice and found their audience. It can be on-brand for you.

Insurance 98

Insurance Creativity Advertising Publisher 98

The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. We're responsible for writing the book, and then also making sure it's edited, and making sure that it's got a great blurb, and got a great cover, and got things that are on brand, and then we have to be responsible for marketing.

Social Media 52

Social Media Creativity Education Storytelling 52

Buffer

JULY 27, 2017

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step.

Editorial 52

Editorial Social Media Blog Blogging 52

The Creative Penn

JANUARY 30, 2023

I guess this was maybe 2017-2018ish, I was using advertising—I have a long history in digital advertising —and I was using some of what Mark Dawson was teaching , and I was combining some of that with the things that I had learned before, and with some degree of success on Amazon. Why did you decide to focus on selling direct to readers?

Advertising 98

Advertising Copy Sales Publisher 98

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Brands you’d like to work with. No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling. Go get ’em tiger!

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Brands you’d like to work with. No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling. Go get ’em tiger!

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

The Creative Penn

JUNE 19, 2023

And technically you get their email address, but now they've got your brand new book that you weren't really intending for them to get. Author swaps are going to be a little more slowly, but you're going to be able to reach authors' audiences that may not want to participate in larger group promos. They want to do more targeted things.

Copy 98

Copy Sales Publisher Publishing 98

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what? Why this works.

Brand 97

Brand Contractor Editorial Content 97

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. History of (topic/brand/product/industry). I’ve done this numerous times on ProBlogger where I would ask my audience a single question, ask them for examples of something they’ve done or a tip that they might have, and then I compile those things into a piece of content. XX Habits of successful xxxxx.

Content 44

Content Blog Blogging Search Engine Optimization 44

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 106

Content Marketing Storytelling Marketing Content 106

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. The travel industry is “on the verge of an evolutionary leap, where the relationship between customer and brand is becoming truly real-time and relevant,” according to the Deloitte report.

Hospitality 93

Hospitality Storytelling Content Content Marketing 93

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How can video help explain and assist with audience pain points? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ).

Marketing 108

Marketing Brand Awareness Storytelling Agency 108

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

MARCH 21, 2018

It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Don't do a boring survey to gauge your audience's favorites, do a bracket competition, says @AnnGynn.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

APRIL 13, 2018

What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). TIP: The first step in a successful Instagram strategy is to know your audience members so you can create relevant content for them.

Engagement 111

Engagement Content Retail Food 111

ProBlogger

JULY 3, 2017

Actually the biggest benefit has been that it’s built a relationship with my audience. I made more money over that from selling eBooks than I did having a sponsor on the podcast, so I’ve always used the podcast more to monetize in that way and to build the brand but also to sell the products and the events that we have.

Content Creator 49

Content Creator Blogger Blog Blogging 49

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. It is going to go to a smaller audience than potentially your blog. On our blogs, and if you get the Problogger PLUS newsletter, you’ll know it’s branded with Problogger, you’ll see the logo in it.

Promotion 47

Promotion Text Blogger Publisher 47

Content Marketing Institute

DECEMBER 27, 2017

Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JUNE 5, 2018

Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Creativity 108

Creativity Marketing Content Creator Construction 108

Content Marketing Institute

OCTOBER 24, 2017

In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. When to use them. Click To Tweet.

Script 102

Script Content Storytelling Social Media 102

Content Marketing Institute

APRIL 19, 2018

If you feel like you’ve exhausted topics, engage with your audience by creating lighter content. If you’re appealing to your customers’ emotions, they’re more likely to trust your brand. There’s only so much traditional marketing my audience can hear before tuning out. Everyone had a blast. Mix it up.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 103

Retail Concept Persuasion Construction 103

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

Content Marketing 92

Content Marketing Transportation Marketing Content 92

Content Marketing Institute

AUGUST 14, 2018

Wish would die: Explainer videos made to go “viral” without any understanding of who the target audience should be. Expect to be strong: Thanks to GDPR and so many brands aligning data/customer records to deliver personalized content, AI and machine-learning will finally take over so much of what human marketers manage today.

Content Marketing 95

Content Marketing Marketing Storytelling Content 95