Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. EditorStahl #CMWorld Click To Tweet.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Buffer

JULY 27, 2017

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step.

Editorial 52

Editorial Social Media Blog Blogging 52

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. This is fundamental — there is no point in promoting or building links to an unhealthy site. Learn How Your Audience Finds Your Site.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. Fragmented audiences still demand frictionless experiences. GDPR is the biggest opportunity in more than a decade for #content marketers to become strategic. Robert_Rose Click To Tweet.

Retail 79

Retail Content Education Content Marketing 79

The Creative Penn

FEBRUARY 24, 2023

I used to try and stop it, and I still do make an effort when someone literally steals everything— but it takes up too much time to try and stop it all, so I focus on creating value for my true audience — all of you. But this is the nature of stories and storytelling in general. How are you building an audience?

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

JUNE 19, 2023

Joanna: What about the author swaps and the group promotions? If you're saying, hey, I'm in this great promotion with these 30 other space opera authors, nobody's expecting you to have read all 30 of those space opera authors' books. Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched.

Copy 98

Copy Sales Publisher Publishing 98

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 49

Editorial Social Media Blog Blogging 49

The Creative Penn

AUGUST 21, 2023

I've got clients that are netting over a million dollars every year, but when you go back and look, they went through that same period of, they wrote their first book, and then they wrote another seven to twenty, maybe even more than that, before they found their voice and found their audience. Look at where you're ranking.”

Insurance 98

Insurance Creativity Advertising Publisher 98

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 42

Editorial Social Media Blog Blogging 42

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. It is going to go to a smaller audience than potentially your blog. Occasionally we’ll also link to our Facebook page or our Facebook group and promote the community that’s going on as well.

Promotion 47

Promotion Text Blogger Publisher 47

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. It’s the type of content that you continue to promote on social media again and again, it tends to do quite well in Google. You could do one that’s storytelling. That actually worked really well because it enabled us to link those posts together and promote them together. They went crazy.

Content 44

Content Blog Blogging Search Engine Optimization 44

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. Travel Oregon – The Game proves that you don’t need fancy AR overlays, VR-enhanced graphics, or livestreaming video to create immersive storytelling. joderama Click To Tweet.

Hospitality 93

Hospitality Storytelling Content Content Marketing 93

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The 40-person team handles: Social media.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

MAY 14, 2018

How can video help explain and assist with audience pain points? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ).

Marketing 108

Marketing Brand Awareness Storytelling Agency 108

ProBlogger

JULY 3, 2017

I want to present with you my biggest lessons in podcasting, some tips on launching, recording, producing and promoting a podcast. I want to share some tips on launching, recording, producing, promoting a podcast, and I also want to share with you the tools that I use to put the show together. I want to share with you my big lesson.

Content Creator 49

Content Creator Blogger Blog Blogging 49

Content Marketing Institute

APRIL 26, 2018

All three of the panelists’ publications sit at the top of the funnel, attracting audiences with compelling stories and typically keeping brand and product mentions to a minimum. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. robert_rose Click To Tweet.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

APRIL 13, 2018

What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). TIP: The first step in a successful Instagram strategy is to know your audience members so you can create relevant content for them.

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

MARCH 21, 2018

It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Don't do a boring survey to gauge your audience's favorites, do a bracket competition, says @AnnGynn.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

DECEMBER 27, 2017

Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 13, 2017

I entered the subject “content promotion” and clicked the pencil button. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. I paid $1.90 The result? In just 60 seconds , over 3.3

Content Creator 99

Content Creator Content Creation Content Storytelling 99

Content Marketing Institute

APRIL 19, 2018

If you feel like you’ve exhausted topics, engage with your audience by creating lighter content. There’s only so much traditional marketing my audience can hear before tuning out. I did a Facebook Live video with the owner during the event on the magazine’s Facebook page and had a small audience. Everyone had a blast.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Among the components of your plan should be an outline of the core message you want to communicate, how you want the audience to react, and what the next steps are that you want them to take after viewing. When to use them.

Script 102

Script Content Storytelling Social Media 102

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

Content Marketing 92

Content Marketing Transportation Marketing Content 92

Content Marketing Institute

AUGUST 14, 2018

Wish would die: Sleazy webinar promotion. Let sleazy webinar promotions end. Wish would die: Explainer videos made to go “viral” without any understanding of who the target audience should be. Build the right audience. Bethany Chambers , director of audience engagement, North Coast Media. KarlSakas Click To Tweet.

Content Marketing 95

Content Marketing Marketing Storytelling Content 95

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Data-driven visuals.

Blog Post 110

Blog Post Post Content Blog 110