Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. No one post can provide all relevant tools in the space. What tasks do you automate?

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. The topic clusters model. Click To Tweet.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. The Washington Post and Heliograf. WashPost HS Sports (@WashPostHS) September 2, 2017.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

ProBlogger

DECEMBER 5, 2016

The same goes for all those blog posts you’re sitting on. Go to Google Analytics and look at the top 10 blog posts that bring you the most traffic. Then do an awesome round up post on your site on the top 10 blog posts you to read before the year end (I might steal my own idea!). the list is endless!

Editorial 50

Editorial Blog Blogging Projects 50

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

Editorial 49

Editorial Social Media Blog Blogging 49

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 105

Marketing Content Agency Content Marketing 105

ProBlogger

MAY 16, 2017

Here’s how: Step #1: Remember That Consistent Blogging Doesn’t Mean Frequent Blogging. Perhaps, right now, you can’t realistically commit to publishing posts on a frequent basis. You don’t necessarily need to blog weekly (and you definitely don’t need to blog daily ). Week 3 – blogging. That’s fine.

Blog 55

Blog Blogging Editorial Freelance 55

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

Editorial 42

Editorial Social Media Blog Blogging 42

ProBlogger

MARCH 12, 2018

Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written. Individual blog posts tend to get the most traffic on your site, which means there’s gold in them thar archives. It is to identify a post that you can go back and update.

Search Engine Optimization 53

Search Engine Optimization Editorial Social Media Blogger 53

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 79

Editorial Content Editorial Team Projects 79

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. No one post can provide all relevant tools in the space. Even better?

Brand 105

Brand Content Editorial Team Editorial 105

ProBlogger

MAY 1, 2017

Not a single post in the first few months of my blogging used even an image – it was purely text. Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. I was also like, “Who reads a whole blog post on their phone?”

Content 52

Content Blog Blogging Text 52

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 89

Content Editorial Freelance Projects 89

ProBlogger

MAY 1, 2017

Not a single post in the first few months of my blogging used even an image – it was purely text. Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. I was also like, “Who reads a whole blog post on their phone?”

Content 36

Content Blog Blogging Text 36

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . It highlights my journey as a blogger and areas where you can evolve your own blog and online business. We’ve also got Kelly Exeter, who’s brilliant on writing, editing, also design, self-publishing.

Blog 24

Blog Blogging Blogger Architecture 24

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Ian Faison (@ianfaison) November 15, 2017. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Distribution and integration.

Editorial Team 96

Editorial Team Editorial Content Marketing Construction 96

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. No one post can provide all relevant tools in the space.

Brand 103

Brand Content Storytelling Editorial Team 103

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. Obviously you publish it, but what happens next in terms of that relationship with the influencer? Mike: Would anybody ever do that with blog posts?

Social Media 31

Social Media Blog Blogging Media 31

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. Obviously you publish it, but what happens next in terms of that relationship with the influencer? Mike: Would anybody ever do that with blog posts?

Social Media 21

Social Media Blog Blogging Media 21

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? If the blog isn’t updated regularly or frequently, there are fewer opportunities for guest blog posts. TIP: If your strategy calls for guest blogging on multiple sites, put together a spreadsheet to record your answers to these questions for each blog.

Management 108

Management Blog Blogging Editorial 108

ProBlogger

MAY 7, 2018

Then, we’ve curated some content underneath that, both blog posts and podcasts, that take them through solutions to that pain. I published almost 19,000 articles on my two main blogs, and two of them have been co-authored posts. They’re actually publishing lists. People co-author books.

Blog 48

Blog Blogging Collaboration Social Media 48

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. Repackaging.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. You’ll look for any secondary research – information already published on the subject matter. At CMI, we often publish one main report around a research study and spin it off into other tactics. It’s helpful (versus promotional ) content. Infographics.

Consulting 95

Consulting Projects Recruitment Government 95

Content Marketing Institute

APRIL 19, 2018

Search through your blog or other content archives for posts or topics that can be expanded, updated, or adapted. Expand an old blog post based on industry-wide changes. Adapt a popular text-based post into an infographic, video, or tool. @AndreRampat #writersblock Click To Tweet. Dig in the content archives.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 14, 2017

If you can commit to nothing more than three blog posts a quarter, then commit to publishing one post per month. An editorial calendar helps. For guidance on how to set up an editorial calendar and/or get maximum value from one, check out Editorial Calendar Tools and Templates.

Content Marketing 78

Content Marketing Editorial Marketing Content 78

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 110

Blog Post Post Content Blog 110

Content Marketing Institute

JANUARY 1, 2018

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. How often should I publish?”.

Content Marketing 0

Content Marketing Marketing Content Content Creation 0