Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

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Content Marketing Institute

DECEMBER 26, 2017

@aweb44 How about customizing some of that creatively snarky content for women?@b_montchal Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). HANDPICKED RELATED CONTENT: 5 Steps to Improving Subscriber Data for More Personalized Emails. Whether you wanted it or not, Andrew Davis ( August 2017 ).

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Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. REI (@REI) November 24, 2017. Too many marketing departments still treat digital as a bolt-on function. Define your verbal strategy. Are you with us today?

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Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

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Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Click To Tweet.

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Content Marketing Institute

NOVEMBER 11, 2017

In other news, we debate whether content marketing is in crisis or on the verge of its biggest opportunity yet. 05:25): Welcome to Episode 208: Recorded live on November 5, 2017 (Running time: 1:05:08). (06:45): 31:15): Content marketing in crisis. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): 09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Content love from our sponsor: Ahrefs ( 11:40 ). Source: The Verge ). (30:40):

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Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

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Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Time to do more.

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Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

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Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 04:30): Welcome to Episode 209: Recorded live on November 12, 2017 (Running time: 1:01:23). (06:45):

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Content Marketing Institute

DECEMBER 19, 2018

Chris Miller (@Chris_Miller_6) December 15, 2017. The Sauce is a three-part investigative podcast produced by Studio@Gizmodo and Onion Labs in partnership with McDonald’s that tells the story of those 2017 events. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course.

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ProBlogger

APRIL 19, 2017

In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. The site has since become one of the premiere destinations on the web for writers.

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Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

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Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

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Content Marketing Institute

OCTOBER 21, 2017

. (05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): 11:00): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Content love from our sponsor: Ahrefs (13:38). Source: TechCrunch ). (22:40

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Content Marketing Institute

OCTOBER 28, 2017

05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Content love from our sponsor: Ahrefs (12:38). Long live marketing.

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Content Marketing Institute

NOVEMBER 4, 2017

06:58): Welcome to Episode 207: Recorded live on October 29, 2017 (Running time: 1:09:43). (09:10): 09:10): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. 09:40 ): A content marketing love letter. Show details. (00:01):

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ProBlogger

MARCH 6, 2017

That’s why you see popups being used by virtually everyone nowadays, from major consumer brands to content marketing websites. And here’s another point worth pondering: Google announced that it will begin cracking down on intrusive interstitials (read: popups) in January 2017. Mistake #5: Doing Everything Alone.

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Content Marketing Institute

NOVEMBER 25, 2017

08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Content love from our sponsor: Storyblocks (45:25). For a full list of PNR archives, go to the main This Old Marketing page. Cover image by Joseph Kalinowski/Content Marketing Institute. Show details. (00:01):

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Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

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ProBlogger

JANUARY 24, 2017

The bad news is this: that boring content you’re probably peddling? Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. But even under those circumstances, you’d still be missing out on so much of what content marketing has to offer.

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ProBlogger

JANUARY 24, 2017

The bad news is this: that boring content you’re probably peddling? Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. But even under those circumstances, you’d still be missing out on so much of what content marketing has to offer.

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Blog Blogging Creativity Brand Awareness 47

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. EDUCATION New York University, New York, NY— B.S.,

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ProBlogger

APRIL 12, 2017

This is why most marketers use lead magnets for list building. But it’s 2017, so you need to be a bit more creative and find new ways to effectively deliver your lead magnet to your audience and persuade them to join your list. Jawad Khan is a content marketing consultant and a freelance blogger for hire.

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Buffer

NOVEMBER 13, 2023

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Regardless, the seemingly innocuous mistake garnered 1.1K

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BKA Content

DECEMBER 22, 2023

TopHatRank offers website enhancements, keyword analysis, SEO audits, local SEO as well as content marketing, curation and development. Most companies (75%) expected to increase their content marketing expenditures in 2022. OneClick SEO OneClick SEO opened in 2013 and rebranded in 2017. and Titan Business Suites.

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Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

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Write Freelance

AUGUST 26, 2023

It was introduced in 2017 to replace the indirect taxes levied by central and state governments separately, resulting in double taxation. Goods and Services Tax is an indirect tax in India applicable to the supply of goods and services within and outside India. Is a freelancer eligible to claim an input tax credit?

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Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

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Brafton

MAY 23, 2024

Subscribe to The Content Marketer Get weekly insights, advice and opinions about all things digital marketing. Thank you for subscribing to The Content Marketer! Increase your user engagement with SEO content marketing solutions designed for your industry.”

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Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

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Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

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