Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): 09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Content love from our sponsor: Ahrefs ( 11:40 ). Source: The Verge ). (30:40):

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Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Click To Tweet.

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Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

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Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Chris Miller (@Chris_Miller_6) December 15, 2017. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Marketing Editorial Healthcare Entertainment 75

ProBlogger

APRIL 19, 2017

In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. She became the Executive Editor, running the editorial side of the company. What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger.

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Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

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Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

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Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

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Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Did it happen?

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Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. New Tech Friends on the Marketing Block.

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Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

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Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Confused About Agile Marketing? Register today. .

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

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Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

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Content Marketing Institute

NOVEMBER 14, 2018

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. 17 SEO Misfires to Avoid With Website Content Marketing. 2017 Local Search Ranking Factors (Moz). 2017 Local SEO Ranking Factors (Local SEO Guide). Searchmetrics Ranking Factors 101.

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Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). CCO: What is micro-influencer marketing? Subscribe for your free print copy today.

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Content Marketing Institute

MAY 3, 2018

Do I understand what’s available in the content part of our martech stack? You may have seen this image , which shows the ever-growing landscape of marketing technology. Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. Take control of content-tech decisions.

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Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Here’s how you can use the pillar-and-cluster approach to create content that ranks in organic search.

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Content Marketing Institute

JANUARY 8, 2018

It’s not that content marketers lack ideas. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative Content Marketers. The art of the content project pitch. Great #content pitches get people excited about what’s possible, says @carlajohnson. Something safe. Does this sound familiar?

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Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

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Content Marketing Institute

APRIL 24, 2018

TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

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Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Other content was complete stories.

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Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. Every B2B company is investing in content marketing right now. January 2017–June 2018.

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Content Marketing Institute

MARCH 19, 2018

If you had a magic lamp for your content marketing, what would you wish for? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

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Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

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Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Editorial planning. Maturity level.

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Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

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Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

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Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

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Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing.

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Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

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Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. HANDPICKED RELATED CONTENT : Thinking of Creating Original Research? Click To Tweet.

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