Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Time to do more.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Content Marketing 60

Content Marketing Art Director Creative Director Storytelling 60

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

ProBlogger

APRIL 19, 2017

Here are a few of my favourites: How Creatives Should Negotiate via Tim Ferris. In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. She became the Executive Editor, running the editorial side of the company. What bloggers are you watching in 2017?

Blogger 50

Blogger Editorial Agency Writer 50

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 74

Content Marketing Marketing Content Search Engine Optimization 74

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

MAY 3, 2018

Do I understand what’s available in the content part of our martech stack? You may have seen this image , which shows the ever-growing landscape of marketing technology. Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. Take control of content-tech decisions.

Content 91

Content Content Management System Editorial Content Marketing 91

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Other content was complete stories.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Nothing about the exchange shouted, “Hey!

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Cheryl refers to them as the “twin areas of creativity.”

Creativity 105

Creativity Content Marketing Marketing Content 105

Buffer

JULY 27, 2017

sessions in May 2017. To find out what your readers want, you could  study the performance of your existing blog posts< How we come up with blog post ideas It can be challenging to continually create high-quality, valuable pieces of content on a weekly basis. There is no one right editorial cadence. million milestone.

Editorial 52

Editorial Social Media Blog Blogging 52

Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Let’s assume your page content sells blue denim jeans.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Editorial planning. Maturity level.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Stay plugged in to audience needs. Even better?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. In other words, research as content marketing. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals.

Content 89

Content Editorial Freelance Projects 89

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity).

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 78

Content Marketing Editorial Marketing Content 78

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Create a video series.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them.

Blog Post 110

Blog Post Post Content Blog 110