Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. They give us boundaries that direct our focus and allow us to be more creative. Shane Snow, Smartcuts.

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Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. Take It From Me also uses an interview format, but with a creative twist. The company has shut its doors every Black Friday since.

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Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

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Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. Chris Miller (@Chris_Miller_6) December 15, 2017. A cruise line writes romance stories. Let’s all rock our quirk.

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Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

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The Subversive Copy Editor

JANUARY 16, 2023

They know when to enforce strict writing rules and when to fudge in a creative context. Hamilton explains the different kinds of editors (developmental, substantive, copyeditor, proofreader), then addresses a raft of questions and misconceptions about the editorial process. Chicago: University of Chicago Press, 2017.

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Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

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Content Marketing Institute

APRIL 6, 2018

PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. REI (@REI) November 24, 2017. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. @matzucker Click To Tweet . Brand acts. Are you with us today? Conclusion.

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Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. If you’re stuck, check out these ideas for breaking a creative slump. Are topics organized in an editorial calendar?

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Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Knowing that a lot of your content marketing is ticking on by itself will give you the breathing space to think about new and creative directions in which to take your content marketing. What tasks do you automate?

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Content Marketing Institute

NOVEMBER 12, 2017

It certainly can’t write a creative story (yet), but here’s a look at a few sentences written by Quill around the performance of mutual funds: The energy sector was the main contributor to relative performance, led by stock selection in energy equipment and services companies. WashPost HS Sports (@WashPostHS) September 2, 2017.

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Content Marketing Institute

MAY 3, 2018

Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. You need top-of-the-line teams, including marketing, editorial, IT , and maybe business intelligence, administrative, and others. Do I understand what’s available in the content part of our martech stack? Image source.

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Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

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Content Marketing Institute

NOVEMBER 20, 2017

For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017.

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Content Marketing Institute

NOVEMBER 13, 2017

Editorial planning. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Of course, you need to hire for skills. Content creation. Editing / proofreading. Skills needed when growing programs: Social media management. Email management.

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Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. It’s critical.”. Even better?

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Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

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Buffer

JULY 27, 2017

sessions in May 2017. As an established blog, you can run the risk of dropping your standards or hoping that creativity can be scheduled in order to hit a certain number of posts in any given month. We use the monthly content calendar to help us organize our editorial schedule and give us a quick overview of the following few weeks.

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Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Use @Triberr to exchange ideas & accolades in a professionally focused group.

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ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. How to Create a Successful Editorial Calendar.

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Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

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Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Let’s look at five options: There are many creative options other than survey-based studies to let your #data freak flag fly. clare_mcd Click To Tweet.

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Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Give reality a little creative license. SarahMidMO Click To Tweet.

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ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. How to Create a Successful Editorial Calendar.

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ProBlogger

FEBRUARY 27, 2017

In today’s lesson, I want to talk about one of my favorite techniques in business for organising my thoughts, helping me to review, plan and organise my business and to think creatively and generate loads of ideas. Another thing you can do in a similar vein is to outline your editorial calendar. Today’s episode is about Mind Mapping.

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ProBlogger

FEBRUARY 27, 2017

In today’s lesson, I want to talk about one of my favorite techniques in business for organising my thoughts, helping me to review, plan and organise my business and to think creatively and generate loads of ideas. Another thing you can do in a similar vein is to outline your editorial calendar. Today’s episode is about Mind Mapping.

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Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

MARCH 21, 2018

Be creative in what you want them to guess – make it interesting for them so they want to participate. In 2017, the Northwestern University Wildcats played for the first time ever, becoming the 318 th school to play in the history of the tournament (and the only college debuting that year in the national tournament). Externally.

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Content Marketing Institute

DECEMBER 19, 2017

For example, in his presentation at Content Marketing World 2017 , Andy Crestodina mentioned he keeps a folder of all the questions people have asked him via email. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. 11 Resources to Curate, Clip, Collect, and Collaborate Content.

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ProBlogger

MAY 16, 2017

You may find that it’s helpful to have a batch of 2 – 4 drafts ready that you can edit in sequence, with your critical “editing” hat on rather than your creative “writing” hat in place. If you sometimes struggle to know what to post, or feel like your blog needs more variety or consistency, you need a content calendar or editorial calendar.

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Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

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Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

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ProBlogger

MAY 7, 2018

It was a place where I could have a creative outlet and talk about the things that interested me. We are going to take people from being in automatic mode with their amazing camera, to having full creative control of that camera. It really was a blog that served me. It was a fun hobby. It was a place where I could express myself.

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Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Data/research. I’d love to hear about it in the comments.

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Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.

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Content Marketing Institute

NOVEMBER 14, 2017

An editorial calendar helps. For guidance on how to set up an editorial calendar and/or get maximum value from one, check out Editorial Calendar Tools and Templates. Just be sure to release it at the same time every month, (e.g., the first Wednesday) so your audience becomes conditioned to expect it.

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Content Marketing Institute

OCTOBER 20, 2017

You just have to be creative about the type of content your community loves to consume. When CMI founder Joe Pulizzi said almost a year ago that the custom print magazine would be a trend in content marketing in 2017 , I confess I did not understand. Flip books. Now, I am particularly interested in your opinion and feedback.

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ProBlogger

MAY 1, 2017

Peg: If you are an Adobe Photoshop user, it’s part of the creative cloud. I guess the other option that some people go for and I’d love to hear your opinion on it is such like Flickr or 500 Pixels where they’ve got creative commons photos that you can either embed or use as well. Everything is free in it right now. Darren: Excellent.

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