ProBlogger

APRIL 19, 2017

I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. She became the Executive Editor, running the editorial side of the company.

Blogger 50

Blogger Editorial Agency Writer 50

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Creating content is not the difficult part of content marketing. A lot, it turns out.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 74

Content Marketing Marketing Content Search Engine Optimization 74

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Did it happen?

Management 72

Management Electronics Media Architecture 72

Content Marketing Institute

MARCH 1, 2018

Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

Brand 93

Brand Storytelling Food Manufacturing 93

Neil Patel

NOVEMBER 12, 2020

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. Here are the top meta titles in the SERPs for “How to make content marketing effective.”. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

JANUARY 8, 2018

It’s not that content marketers lack ideas. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative Content Marketers. The art of the content project pitch. LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! .

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Here’s how you can use the pillar-and-cluster approach to create content that ranks in organic search.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Other content was complete stories.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017. sessions in May 2017. How we decide which posts to write We come up with many ideas but they don’t all get published on our blog. million visits every month.

Editorial 52

Editorial Social Media Blog Blogging 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. Every B2B company is investing in content marketing right now. January 2017–June 2018.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 98

Content Marketing Marketing Editorial Content 98

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Editorial planning. Maturity level.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Here’s how it could work: Pick 16 articles published in four of your primary categories. How to Do a Content Audit in a Few Hours. Build a bracket.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Editorial Team 95

Editorial Team Editorial Content Marketing Construction 95

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. One successful but often overlooked approach is publishing original research. In other words, research as content marketing. Short-form surveys.

Content 89

Content Editorial Freelance Projects 89

Content Marketing Institute

NOVEMBER 21, 2017

If your content marketing strategy includes guest blogging , you’ll set your efforts up for success if you (or your writer) understand how to be a good guest. Guest blogging is an excellent opportunity for your content marketing strategy to extend your reach beyond the four virtual walls of your brand. Image source.

Management 107

Management Blog Blogging Editorial 107

Content Marketing Institute

DECEMBER 19, 2017

Inventory your content. Review the content in your archives. Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Consulting 95

Consulting Projects Recruitment Government 95

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Katie Derrick, content marketer, Anglo Liners. Grab some toys.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Clear content strategy. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 78

Content Marketing Editorial Marketing Content 78

Content Marketing Institute

JANUARY 1, 2018

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. How often should I publish?”. MicheleLinn @BuzzSumo Click To Tweet.

Content Marketing 0

Content Marketing Marketing Content Content Creation 0

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them.

Blog Post 110

Blog Post Post Content Blog 110