Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. Take It From Me also uses an interview format, but with a creative twist. The company has shut its doors every Black Friday since.

Content Marketing 102

Content Marketing Marketing Content Retail 102

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. Chris Miller (@Chris_Miller_6) December 15, 2017. A cruise line writes romance stories. Let’s all rock our quirk.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017. sessions in May 2017. As an established blog, you can run the risk of dropping your standards or hoping that creativity can be scheduled in order to hit a certain number of posts in any given month.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

NOVEMBER 12, 2017

It certainly can’t write a creative story (yet), but here’s a look at a few sentences written by Quill around the performance of mutual funds: The energy sector was the main contributor to relative performance, led by stock selection in energy equipment and services companies. WashPost HS Sports (@WashPostHS) September 2, 2017.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar. Go get ’em tiger! Dream a dream.

Editorial 49

Editorial Social Media Blog Blogging 49

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

NOVEMBER 20, 2017

For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017.

Marketing 104

Marketing Content Agency Content Marketing 104

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar. Go get ’em tiger! Dream a dream.

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

NOVEMBER 13, 2017

Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Editorial planning. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable.

Content Marketing 74

Content Marketing Marketing Content Search Engine Optimization 74

ProBlogger

MAY 16, 2017

Perhaps, right now, you can’t realistically commit to publishing posts on a frequent basis. You may find that it’s helpful to have a batch of 2 – 4 drafts ready that you can edit in sequence, with your critical “editing” hat on rather than your creative “writing” hat in place. Week 4 – publishing. That’s fine. Week 3 – blogging.

Blog 55

Blog Blogging Editorial Freelance 55

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. It’s critical.”. Even better?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Give reality a little creative license. SarahMidMO Click To Tweet.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 89

Content Editorial Freelance Projects 89

ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. I personally can’t remember the last time I published a blog post without at least one image in it or one chat or one page of visual content in it. Everything is free in it right now.

Content 52

Content Blog Blogging Text 52

ProBlogger

MAY 7, 2018

It was a place where I could have a creative outlet and talk about the things that interested me. We are going to take people from being in automatic mode with their amazing camera, to having full creative control of that camera. I published almost 19,000 articles on my two main blogs, and two of them have been co-authored posts.

Blog 48

Blog Blogging Collaboration Social Media 48

ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. I personally can’t remember the last time I published a blog post without at least one image in it or one chat or one page of visual content in it. Everything is free in it right now.

Content 36

Content Blog Blogging Text 36

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. Be creative in what you want them to guess – make it interesting for them so they want to participate. Set up your editorial calendar at a pace that works for both your content team and your audience. Pick the metric (i.e., Externally.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 14, 2017

If you can commit to nothing more than three blog posts a quarter, then commit to publishing one post per month. An editorial calendar helps. For guidance on how to set up an editorial calendar and/or get maximum value from one, check out Editorial Calendar Tools and Templates. How often should your company send emails?

Content Marketing 78

Content Marketing Editorial Marketing Content 78

Content Marketing Institute

OCTOBER 20, 2017

That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. You just have to be creative about the type of content your community loves to consume. If you create a print magazine, you can publish it on your blog. your article is ready.

Blog Post 110

Blog Post Post Content Blog 110