Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Did it happen?

Management 76

Management Electronics Media Architecture 76

Freelance Writing Jobs

JULY 7, 2023

Shooter Flash: Monthly Shooter Flash spotlights bitesize brilliance with one winning story each month, which we publish online (plus in an annual anthology) and trumpet on social media. Danuta Gleed’s first collection of short fiction, One of the Chosen, was posthumously published by BuschekBooks.

Writing 79

Writing Prose Creativity Publisher 79

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. HANDPICKED RELATED CONTENT: Editorial Calendar Tools & Templates. “If Publishing every day – or even a few times a week – is time-consuming.

Manufacturing 98

Manufacturing Content Marketing Marketing Editorial 98

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017. sessions in May 2017. How we decide which posts to write We come up with many ideas but they don’t all get published on our blog. million visits every month.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. .” (00:33): Robert muses on this week’s theme: Understanding your power, and how to wield it. (06:12):

Content Marketing 91

Content Marketing Marketing Content Advertising 91

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Resolved to do better, in 2016 we began creating premium content monthly.

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Chris Miller (@Chris_Miller_6) December 15, 2017.

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

JANUARY 8, 2018

LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! . HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Think about the pitch we started with (“ LEGO publishes a magazine…. Our ideas aren’t bad.

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. WashPost HS Sports (@WashPostHS) September 2, 2017. Here’s an example of what that looks like. (It

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Moz

OCTOBER 22, 2018

Very little has been published about this easily overlooked feature. Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Yes; owner provides, though public can edit. Users who star a location then see it as a star in the future on their maps.

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model. Topic cluster model explained.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Cortex is one such company.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

NOVEMBER 13, 2017

Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Editorial planning. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

Content Marketing Institute

DECEMBER 29, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

Content Marketing 91

Content Marketing Editorial Proofreader Content Creator 91

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Stay plugged in to audience needs.

Brand 107

Brand Content Editorial Team Editorial 107

Neil Patel

NOVEMBER 12, 2020

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”. You can use them to help plan your editorial calendar. Title Tags. Viewport tags.

Keywords 145

Keywords Engineering SEO Digital Marketing 145

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Ian Faison (@ianfaison) November 15, 2017. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Robert also put together the introduction.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 92

Content Editorial Freelance Projects 92

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar. Go get ’em tiger! Dream a dream.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

DECEMBER 5, 2016

Or you can release a pre holiday guide of awesome which is a series of your best bonuses (that you’ve just uncovered in your spring clean up) that has given you a whole new lease of life, and extra revenue, for the holidays and into 2017. Put the finishing touches on your 2017 year. You can use my FREE Editorial Calendar template here.

Editorial 50

Editorial Blog Blogging Contractor 50

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar. Go get ’em tiger! Dream a dream.

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? TIP: An easy way to review what’s been published on a particular topic is to click on the category or other tags to see all the posts on that subject. Most blogs don’t accept content that’s been published elsewhere. Guest #blogging doesn’t stop when your post is published.

Management 109

Management Blog Blogging Editorial 109