Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Cost: Free trial; tiered pricing starting at $20 per month).

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Resolved to do better, in 2016 we began creating premium content monthly.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 73

Content Marketing Editorial Healthcare Entertainment 73

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. HANDPICKED RELATED CONTENT: Editorial Calendar Tools & Templates. “If Publishing every day – or even a few times a week – is time-consuming.

Manufacturing 95

Manufacturing Content Marketing Marketing Editorial 95

Neil Patel

APRIL 9, 2021

Google opened its post feature it to all businesses in 2017. Some examples include: Highlighting a new line of fall clothing with various product images Showcasing an upcoming event you are trying to promote Using a gif to relive a game-winning shot with your audience Sharing a text update on a recent company advancement.

Sales 145

Sales IT Text Retail 145

Content Marketing Institute

JANUARY 8, 2018

LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! . You’re probably familiar with the “four Ps” of marketing (price, product, promotion, and place). HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Creativity 111

Creativity IT Content Projects 111

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Moz

OCTOBER 22, 2018

Very little has been published about this easily overlooked feature. Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Yes; owner provides, though public can edit. Users who star a location then see it as a star in the future on their maps.

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Promotion, the fourth category of the AI framework, relates to AI for social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Production. Performance.

Marketing 105

Marketing Content Agency Content Marketing 105

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar. Mapping Out your Promotional Calendar.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar. Mapping Out your Promotional Calendar.

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. They give the steps to use earned and paid media promotion, too. Use social to promote the post.

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. When I first published it, I didn’t look like this.

Blog 24

Blog Blogging Blogger Architecture 24

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Ian Faison (@ianfaison) November 15, 2017. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Robert also put together the introduction.

Editorial Team 96

Editorial Team Editorial Content Marketing Construction 96

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. That’s the thing most people get wrong – is they say, “I would love you to be on my show” instead of saying, “Hey, I think I can help you promote your book.

Social Media 31

Social Media Blog Blogging Media 31

ProBlogger

MAY 7, 2018

Simply understanding that gives me ideas for content, but it also gives me a way to promote my blog as well, and to drive traffic to it. It’s so much easier to drive traffic if you promote using the transformation rather than your topic. We promote servers and web press tools along the way. People co-author books.

Blog 48

Blog Blogging Collaboration Social Media 48

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. That’s the thing most people get wrong – is they say, “I would love you to be on my show” instead of saying, “Hey, I think I can help you promote your book.

Social Media 21

Social Media Blog Blogging Media 21

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? TIP: An easy way to review what’s been published on a particular topic is to click on the category or other tags to see all the posts on that subject. Most blogs don’t accept content that’s been published elsewhere. Guest #blogging doesn’t stop when your post is published.

Management 108

Management Blog Blogging Editorial 108

ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. I personally can’t remember the last time I published a blog post without at least one image in it or one chat or one page of visual content in it. Peg: Especially on Twitter.

Content 52

Content Blog Blogging Text 52

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. In 2017, the Northwestern University Wildcats played for the first time ever, becoming the 318 th school to play in the history of the tournament (and the only college debuting that year in the national tournament). Pick the metric (i.e.,

Content Marketing 97

Content Marketing Marketing Content Storytelling 97

ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. I personally can’t remember the last time I published a blog post without at least one image in it or one chat or one page of visual content in it. Peg: Especially on Twitter.

Content 36

Content Blog Blogging Text 36

Content Marketing Institute

MARCH 28, 2018

It’s helpful (versus promotional ) content. You’ll look for any secondary research – information already published on the subject matter. At CMI, we often publish one main report around a research study and spin it off into other tactics. Reported data should benefit the audience, not be promotional in nature.

Consulting 95

Consulting Projects Recruitment Government 95

Content Marketing Institute

APRIL 19, 2018

We promoted the magazine and restaurant and all their followers with several shares. A researched editorial calendar built six to 12 months in advance will serve as a foundation for the long term, particularly when you’re extremely busy and have less time to think. McCormick, Bert Wolfe Toyota. All You Need to Know Now.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

JANUARY 1, 2018

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. How often should I publish?”.

Content Marketing 0

Content Marketing Marketing Content Content Creation 0

Content Marketing Institute

OCTOBER 20, 2017

That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. You can upload that meme on social media to promote your blog post. For example, Neil Patel chose a photo of a student to promote his online courses for entrepreneurs. Click To Tweet.

Blog Post 110

Blog Post Post Content Blog 110