Content Marketing Institute

JULY 11, 2018

In an industry like retail, where success depends on a brand’s ability to continually re-engage interested consumers, content marketers stand to be particularly impacted by the new data collection standards and practices ushered in by GDPR. Ikea’s ReadMe Magazine sets high standards for employee engagement. Click To Tweet.

Retail 79

Retail Content Education Content Marketing 79

The Creative Penn

FEBRUARY 24, 2023

Have a look at David Gaughran’s blog for a glimpse [ Scammers break the Kindle store from 2017, Kindle Unlimited: A Cheater Magnet from 2021 , and a whole load more.] It is our job to engage and help shape it for the better — because it is not going away and the usage and applications of AI will only increase and accelerate.

Text 98

Text Creativity Publisher Publishing 98

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. This is fundamental — there is no point in promoting or building links to an unhealthy site. Use Storytelling.

Keywords 145

Keywords Text SEO Social Media 145

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. Instagram is a good answer.

Engagement 111

Engagement Content Retail Food 111

The Creative Penn

AUGUST 21, 2023

You could be spending all your money on marketing and advertising and promotion and barely take anything home. Let's just take one example, when you send an email to a bigger list who are engaged with you, you get a lot of email back. I mean, it's part of our language that helps us understand success. Look at where you're ranking.”

Insurance 98

Insurance Creativity Advertising Publisher 98

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. We use our email to direct people to some of the social media accounts that we’re building community on, to drive engagement. It drives a lot of traffic every week. It helps us to build community.

Promotion 47

Promotion Text Blogger Publisher 47

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. The attention earned by sharing inspiring ideas, useful information, and fun content experiences can help your business stand out when those engaged consumers are ready to book their travel.

Hospitality 93

Hospitality Storytelling Content Content Marketing 93

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Why or why not? Something else?

Marketing 108

Marketing Brand Awareness Storytelling Agency 108

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. The 40-person team handles: Social media. CMWorld Click To Tweet.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

APRIL 26, 2018

She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. Promoting content on social enables #content team to get feedback for sales & other teams. LukeKintigh Click To Tweet.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

MARCH 21, 2018

But many pick their bracket because it’s a fun way to engage with their co-workers and friends. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Give your audience a reason to engage with your brand’s content.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

ProBlogger

JULY 3, 2017

I want to present with you my biggest lessons in podcasting, some tips on launching, recording, producing and promoting a podcast. I want to share some tips on launching, recording, producing, promoting a podcast, and I also want to share with you the tools that I use to put the show together. I want to share with you my big lesson.

Content Creator 49

Content Creator Blogger Blog Blogging 49

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Characterize the customer’s journey.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 13, 2017

I entered the subject “content promotion” and clicked the pencil button. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. Let’s get knee-deep in great content promotion tactics.”.

Content Creator 99

Content Creator Content Creation Content Storytelling 99

Content Marketing Institute

APRIL 19, 2018

If you feel like you’ve exhausted topics, engage with your audience by creating lighter content. Engage in the community (and bring an ax). We promoted the magazine and restaurant and all their followers with several shares. There are unpublished articles and cut-and-paste text from engaging emails and Skype conversations.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. According to REI’s Managing Editor Paolo Mottola (2017 Content Marketer of the Year), this base has helped his team provide a consistent audience experience, no matter what stories they decide to tell at a given time.@REI

Script 102

Script Content Storytelling Social Media 102

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

Content Marketing 92

Content Marketing Transportation Marketing Content 92

Content Marketing Institute

AUGUST 14, 2018

Wish would die: Sleazy webinar promotion. Let sleazy webinar promotions end. Bethany Chambers , director of audience engagement, North Coast Media. Seriously, who remembers what 2017 was the “year of”? Storytelling should evolve into a conscious unlocking of humanity’s harmonious potential.

Content Marketing 95

Content Marketing Marketing Storytelling Content 95