Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love.

Brand 95

Brand Banking IT Entertainment 95

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand.

Content Marketing 102

Content Marketing IT Marketing Content 102

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future. Get face to face.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date?

Brand 93

Brand Storytelling Food Manufacturing 93

BKA Content

MAY 18, 2023

10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blog posts under your belt. With affiliate marketing, you agree to promote partner brands on your blog in exchange for a percentage of sales that come from your page.

Content 89

Content Content Writer Content Creator Consulting 89

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Paid advertisements alone can’t substitute for your organic marketing efforts – they can only amplify them. Large brands and retailers already have access to such online-to-offline metrics.

Brand 126

Brand Retail Ads SEO 126

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018.

Content 106

Content Social Media Content Marketing Content Creator 106

Neil Patel

JANUARY 27, 2021

It can be tricky, but at the end of the day, you need inbound marketing to grow your business. It’s one of the best ways to drive new leads to your site without paying big dollars for advertising spend. There are a few trends that will drive content marketing in 2021 and beyond. It’s now nearly 2018.

Marketing 142

Marketing Social Media SEO Script 142

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Marketing 110

Marketing Construction Retail Sales 110

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. Latest word on voice.

SEO 88

SEO Engineering Content Creator Content Marketing 88

ContentWriters

SEPTEMBER 6, 2023

That’s a lot of content vying for attention. But, did you know that an author bio page is one of the most strategic ways to boost your brand’s blog’s performance? Blogs are effective because today’s consumers want to engage and build loyalty with a brand rather than respond to advertising.

Education 59

Education Writer Content Creator Brand 59

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 85

Agency Electronics Storytelling Content 85

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

DECEMBER 25, 2017

She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. The world is no longer flat. moments of 2017. Click To Tweet.

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

Neil Patel

SEPTEMBER 24, 2020

billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. That’s another problem for advertisers? AdVenture Media Group specializes in PPC advertising. Research shows Google Ads produces 3.5

Agency 97

Agency Advertising Transportation Landing Page 97

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. 60% of content marketers struggle with personalization. Create Better Content, Faster.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Article Writing

NOVEMBER 1, 2022

Hosting a product launch event is about generating content that you can use to advertise the product going forward. . According to bigcommerce, 17% of companies spend over half their marketing budget on influencers. Moreover, 65% of influencer marketing budgets will increase in 2020. . We can help!

Social Media 59

Social Media Engagement Advertising Utilities 59

Smart Blogger

OCTOBER 28, 2022

And here is one of his thoughts about using social media: “If you really believe having a lower IQ, butchering your attention span, and catering to the dopamine addicts in your market is worth whatever benefits you are getting on Facebook then maybe you should stay there.”. Bob’s blog dates back to 2004 and continues through 2018.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Anything that influences the public’s perception of your company is a component of your brand identity.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

The Hoth

FEBRUARY 2, 2023

To scale a business, you need to establish systems and processes that will set you up for rapid growth – such as developing your brand identity, creating a customer avatar, setting up core values, and optimizing workflows. They’re an example of a small brand that was able to scale internationally due to their tenacity and smart planning.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Neil Patel

JANUARY 30, 2023

A lot of these decisions come from their social media usage – whether because friends are recommending another brand or another brand targeted them more effectively with advertisements. Google rolled out mobile-first indexing in 2018. Does the type of device matter for my marketing strategy? From channel (e.g.,

IT 83

IT Telecommunication Social Media Healthcare 83

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. For example, I’m in charge of organic social, but I don’t manage our social advertising. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. ChristinKardos Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 95

Content Editorial Team Entertainment Content Creator 95

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. By a long shot.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Did it happen? Think of your portfolio of media companies.

Management 72

Management Electronics Media Architecture 72

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. Would it: Raise awareness of your brand? But some branded podcasts aren’t so direct in their approach.

Script 125

Script Concept Insurance Social Media 125

Buffer

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task. Here’s our simple approach to social media advertising. Prefer video? Here’s how.

Social Media 52

Social Media Media Brand Awareness Landing Page 52

Neil Patel

SEPTEMBER 20, 2020

We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. We keep all of it — technical SEO, citations, reviews, on-page and off-page optimization, content marketing — in the same marketing bucket. But we focus on conversions and revenue.

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Neil Patel

JANUARY 15, 2019

So, let’s dive into it… here’s how digital marketing is going to change this year. In 2018, 2 out of every 5 adults used voice search once per day. According to the Moz algorithm changelog , there were 12 updates in 2018. Are your brand queries increasing over time? Or do people not see you as a brand?

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Marketing 53

Marketing Portfolio Recruitment Construction 53

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Write Freelance

AUGUST 12, 2020

While some freelance writers majorly create thought pieces and creative essays for magazines, others ( like me ) take the marketing phase and become a freelance content writer. It is vital to maintain a personal brand and an online presence, especially when you are looking for online freelance writing jobs. Use your website.

Freelance 130

Freelance Writer Writing Portfolio 130

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Neil Patel

DECEMBER 18, 2018

If you have a strong brand like Nike or Amazon, this doesn’t matter as much. Hack #7: Brand queries is the fastest way to increase rankings. No matter which industry you are going after, the more people that type in your brand name into Google and click on your site, the faster your rankings will climb.

Sales 111

Sales Landing Page Lead Generation Text 111

The Hoth

NOVEMBER 28, 2022

Google has always expressed that they want you to make sure that you create high-quality content but that your content highlights any expertise that the author or website might have. The connection between customer reviews and SEO is important to your brand’s online reputation. has consistently high-quality content.

Medical 98

Medical Content Creator Landing Page Hospitality 98