Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 98

Content Marketing Marketing Content Editorial 98

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Optimize your Instagram bio for lead generation.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 77

Management Electronics Media Architecture 77

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 96

Recruitment Marketing Editorial Team Editorial 96

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. Social media really is for socializing. Mind the machine.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Non-Obvious trend: Brand stand.

Content 109

Content Social Media Content Marketing Content Creator 109

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. In that case, podcasting may just be the way to do it—particularly if you’re trying to reach a younger audience.

Script 125

Script Concept Insurance Social Media 125

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 99

Content Editorial Team Entertainment Content Creator 99

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. That means, the editorial process is intense and laborious. So, the real secret sauce was in our editorial process. 2017 - Sept. Every B2B company is investing in content marketing right now.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. A checklist detailing how to truly localize articles rather than just translating is essential to strike the right chord with the audience.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Moz

APRIL 18, 2019

Diversity of domains, rate of link growth, and editorial nature of links ALL matter. So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. It says great tool for audience intelligence. Now Moz, since 2018, is much bigger and has higher correlation than they do.

SEO 68

SEO Editorial Text Engineering 68

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Launch an audience research and partial website redesign project. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. What could you do with an additional $1,000? CMWorld Click To Tweet.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Use whatever your audience might find relevant and helpful. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

JULY 25, 2018

Though health industry brands have myriad opportunities to provide much-needed content to those who aren’t as lucky, those ideas won’t factor in here. It goes the extra mile to distinguish the brand from competing facilities while delivering real-life value that can put prospective patients’ minds at ease. My content checkup.

Hospitality 69

Hospitality Medical Insurance Healthcare 69

Content Marketing Institute

OCTOBER 29, 2017

The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. The @cmicontent blog I started in April 2007 was taking off & the audience anything but shy. And there it was … email after email, the audience telling me what they would buy. JoePulizzi Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. But if your audience doesn’t share your vocabulary, they won’t know or want to work hard to understand what you’re saying. HANDPICKED RELATED CONTENT: How to Take an Audience-First Approach to Your Content. Or, I’ll ask an editor to help me.

Writing 111

Writing Persuasion Writer Content Marketing 111

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. Social media and audience-building.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Involve influencers in content promotion early.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s

Audience 64

Audience IT Content Editorial 64

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. A practical view of content creation.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Content Marketing Institute

DECEMBER 28, 2018

Your brand can be authentic, and still be distrusted.” That truth bomb grew from Robert’s work with a team at a large, well-known brand. The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. Click to enlarge.

Content Marketing 92

Content Marketing Marketing Editorial Storytelling 92

Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

Content Marketing 93

Content Marketing Marketing Content Collaboration 93

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 105

Editorial Content Social Media Promotion 105

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

Content Marketing 92

Content Marketing Editorial Proofreader Content Creator 92

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. And now, that’s what I help brands do: document what they’re doing, their mission statement. Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group. Who is your audience? Push the damn button.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

JANUARY 26, 2018

A way to track your content’s use by teams in different internal brands, divisions, or countries. In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. You can get a peek at many publications’ editorial calendars by searching the web. Are they the same thing?

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier.

Content 93

Content Editorial Freelance Projects 93

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. We design our content initiatives based on an audience-first approach. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Ask yourself: Does this gated content benefit our audience?

Content Marketing 102

Content Marketing Marketing Editorial Content 102

ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. Today’s show is brought to you by two brand new courses from ProBlogger. Links and Resources on Tools We’re Using to Get More Subscribers and Customers in 2018. It is so exciting to see these brand new blogs coming out the other end of the course.

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Landing Page Sales Blogger Blog 44