Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): Content Marketing Master Classes – Our multi-city U.S. Show details. (00:01):

Content Marketing 75

Content Marketing Marketing Content Advertising 75

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. For instance, I’m a software engineer turned marketer.

Content Creation 115

Content Creation Social Media Consulting Script 115

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Marketing 102

Marketing Content Marketing Content Creation Consulting 102

Neil Patel

DECEMBER 22, 2022

It became especially critical after the August 2018 Google Medic update. Having stellar SEO content to support E-A-T can improve your chances of scoring prime SERP real estate and outlasting the test of future Google algorithm updates. Let’s dive into what these concepts are all about. The Basics of E-A-T. Let’s break them down.

Medical 116

Medical Concept SEO Finance 116

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. If the audience reacts positively, you can extend the stream.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.

Content 74

Content Manufacturing Projects Concept 74

Content Hacker

JANUARY 16, 2024

The concept of self-driving cars has moved from science fiction to reality thanks to advancements in artificial intelligence. From content creation and curation to audience engagement, AI is reshaping how we consume and interact with media. Beyond personalization, AI also plays a crucial role in enhancing audience engagement.

Transportation 52

Transportation Healthcare Manufacturing Long Form Content 52

Neil Patel

DECEMBER 15, 2020

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. grew by 17 million people from 2018 to 2019. In that case, podcasting may just be the way to do it—particularly if you’re trying to reach a younger audience.

Script 125

Script Concept Insurance Social Media 125

Express Writers

NOVEMBER 8, 2022

So, there’s no time like the present to implement customer lifecycle marketing into your strategy. If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. What is the Traditional Sales Funnel?

Sales 98

Sales Marketing Storytelling Social Media 98

Neil Patel

FEBRUARY 2, 2021

From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Sales 143

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. These concepts are the spirit of smart content marketing. Click To Tweet.

Text 108

Text Marketing Content Script 108

Content Marketing Institute

NOVEMBER 13, 2018

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. CCO : Should marketers assume that capturing and managing customer or audience data is just going to get tougher? Chief Content Officer.?

Education 79

Education Concept Social Media Content Marketing 79

BKA Content

FEBRUARY 17, 2023

Amazing Product Description Examples The 10 brands featured below have figured out how to write a product description that attracts their target audience, just like content writing agency professionals do. That varies by product and target audience. The words are easy to understand and express clear concepts.

Manufacturing 91

Manufacturing Agency Keywords Copywriter 91

Animalz

JULY 26, 2022

This is the Animalz content marketing strategy. We’ve been working on a guide to writing Animalz-style content with a view to helping our team contribute to the blog. First and foremost, we’re a B2B content marketing agency. Secondly, our industry — content marketing — is hyper-saturated with content marketing.

Writing 52

Writing Agency Persuasion Keywords 52

Content Hacker

DECEMBER 15, 2022

(It’s a newer, but not-so-new, way to describe a working pillar content strategy.). It didn’t know about it, work from it, or write it out for my audience. Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. Short-Form Content. Guess what.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

OCTOBER 31, 2018

Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. The audience had no idea how to react. From a content marketing perspective, how do you go from poor to average to extraordinary? Type of content most effective for demand gen purposes?

IT 93

IT Education Persuasion Content Marketing 93

Content Powered

AUGUST 7, 2022

To balance out the reading level of content created by different authors. To adjust the complexity of a piece of writing for specific audiences, particularly for grade school levels. To estimate the overall complexity of a piece of content. Factor one: your audience's knowledge level. This statement is only half true.

SEO 52

SEO Keywords Text Audience 52

Content Marketing Institute

JUNE 8, 2018

Strategies can no longer rely on short, snackable pieces of content that only seek to momentarily pause people’s attention while they scroll through their feeds. Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Above all, is the hero relatable to the audience?

Storytelling 99

Storytelling Content Entertainment Script 99

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Read on and soak up the knowledge. Conclusion.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Neil Patel

DECEMBER 10, 2021

In this guide, I want to show you how to optimize your anchor texts so that they will positively impact your SEO – and not result in a Google penalty that reduces your audience size considerably. A 2018 update hit 3.1% Links on images move your audience around when they were just trying to resize something to see it better.

Text 145

Text SEO Keywords Engineering 145

Neil Patel

JANUARY 15, 2019

So, let’s dive into it… here’s how digital marketing is going to change this year. In 2018, 2 out of every 5 adults used voice search once per day. According to the Moz algorithm changelog , there were 12 updates in 2018. No longer can your strategy be to write a lot of content. Drastic Change #1: SEO won’t look the same.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Content Marketing Institute

JANUARY 29, 2019

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. And with Door 3, you create content marketing for a service that’s undifferentiated. Content marketers can drive meaningful impact with the jobs behind doors 2 and 3 as well.

Content 94

Content Architecture Manufacturing Construction 94

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences.

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

SEPTEMBER 5, 2018

“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. Click To Tweet.

Content 69

Content Text Engineering Content Marketing 69

Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does!

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

The Creative Penn

DECEMBER 5, 2022

How — and why — to pivot genres Combining what you want to write and what sells Creating a new audience when pivoting genres Are Facebook ads and AMS ads still worth it? I began as a horror author in 2014, switched to thrillers in 2018, and that's pretty much where things took off for me. ” Have your audience crossed over?

Ads 98

Ads Social Media Writer Publisher 98

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. cmicontent.

Audience 109

Audience Content Marketing IT Marketing 109

The Hoth

MARCH 30, 2023

In 2011, Moz introduced the concept of “Linking Root Domains,” which meant that links from the same domain were no longer counted multiple times. Instead of aiming for a higher score, focus on building a diversified and high-quality backlink profile that caters to your target audience and drives your organic traffic growth.

Search Engine Optimization 59

Search Engine Optimization SEO Engineering Keywords 59

Buffer

JUNE 18, 2018

Content marketing comes in many different shapes and sizes. People who listen to podcasts via cell phone grew 157 percent from 2014 to 2018. Michael Wolf,  chief analyst of NextMarket Insights (and a notable podcaster), sees podcasting as a less crowded content channel than blogging. OK, now back to the post.

Social Media 52

Social Media Script Banking Publisher 52

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

NOVEMBER 15, 2018

“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of best tools for earning trust, brand building, & generating traffic & leads. johnhall Click To Tweet.

Brand 96

Brand Concept Retail Content Marketing 96

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 103

Sales Marketing Concept Digital Marketing 103

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. In other words, research as content marketing. The concept of publishing research isn’t new. 100+ Tools Content Marketers Really Love.

Content 89

Content Editorial Freelance Projects 89

Moz

NOVEMBER 18, 2019

SEO is simple — it’s content and it’s links. Now, this is a simple concept, but it is much more nuanced and complex to execute well. To support this movement, I want to provide you with strategic, actionable takeaways that you can leverage in your own content marketing and link building campaigns.

IT 60

IT SEO Concept Content 60

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. Comics can work for all audiences. In April 2018, a copy sold on eBay for $1,100.). ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Storytelling 90

Storytelling Pharmaceutical Brand Prose 90