Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Mix and match content types, formats, and levels. Stand for something.

Content Marketing 102

Content Marketing Marketing Content Retail 102

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 93

Content Marketing Marketing Content Creativity 93

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings. Define your verbal strategy. Brand voice.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 96

Content Marketing Retail Storytelling Marketing 96

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand.

Content Marketing 102

Content Marketing IT Marketing Content 102

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. Then, use that as a catalyst for your content.

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Content Creation Social Media Consulting Script 115

Express Writers

NOVEMBER 8, 2022

So, there’s no time like the present to implement customer lifecycle marketing into your strategy. If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. What is Customer Lifecycle Marketing?

Sales 98

Sales Marketing Storytelling Social Media 98

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

JUNE 8, 2018

Strategies can no longer rely on short, snackable pieces of content that only seek to momentarily pause people’s attention while they scroll through their feeds. Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Click To Tweet. Vans embodies skater culture.

Storytelling 98

Storytelling Content Entertainment Script 98

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 85

Agency Electronics Storytelling Content 85

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Storytelling Videos. 73% of adults in the U.S

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. He is the author of six books, including the bestselling Storytelling for Virtual Reality. VR offers a new way to tell stories to an audience.

Brand 93

Brand Storytelling Food Manufacturing 93

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018.

Content 106

Content Social Media Content Marketing Content Creator 106

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content.

Brand 95

Brand Banking IT Entertainment 95

Smart Blogger

OCTOBER 28, 2022

Copywriting skills are essential for successful online marketing. Knowing how to reach and speak to your target audience is a skill that pays handsomely. He’s the author of more than 100 books, including the popular The Copywriter’s Handbook and The Digital Marketing Handbook. Contently can show you how to expand your audience.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. It’s all about innovative storytelling.

Storytelling 95

Storytelling Engagement Brand Promotion 95

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Among other nuggets of wisdom, he explained that marketers focus too much on the sale and, in doing so, lose sight of the power of a well-told story. Marketers focus too much on sale.

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Retail content is a mixed (shopping) bag.

Retail 79

Retail Content Education Content Marketing 79

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Depending on your business and where your key audience hangs out, you might choose to use one or all of the platforms listed below, which may help you recover some Google Plus features. The result? Create and promote events.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Hacker

DECEMBER 15, 2022

(It’s a newer, but not-so-new, way to describe a working pillar content strategy.). It didn’t know about it, work from it, or write it out for my audience. Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. Guess what. I strongly disagreed!

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 77

Marketing Content Creator Advertising Content Creation 77

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. As (Pixar director) Andrew Stanton has said , “Don’t give the audience four. Storytelling tips.

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Creativity Storytelling Construction Projects 57

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Click To Tweet. Think beyond the screen.

Storytelling 100

Storytelling Script Food Agency 100

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 89

Content Marketing Marketing Content Collaboration 89

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 90

Storytelling Pharmaceutical Brand Prose 90

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 88

Content Marketing Marketing Editorial Storytelling 88

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 106

Content Marketing Storytelling Marketing Content 106

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. billion expected to be wagered in 2018. Take a page for your content marketing playbook. Take the contest to your audience members. Though my bracket may have busted (thanks UMBC, No. Build a bracket.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. Of course, as a travel industry marketer, you know your job involves a lot more than just posting some inspirational picturesque snapshots and telling tales of fun in the sun. joderama Click To Tweet. joderama Click To Tweet.

Hospitality 93

Hospitality Storytelling Content Content Marketing 93

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

JULY 10, 2018

What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. The most important thing to understand is how your social content is performing and what factors can impact its performance.

Social Media 105

Social Media Media Storytelling Content Marketing 105

Content Marketing Institute

SEPTEMBER 25, 2018

But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? The first likely is shared more because it endears the audience. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost.

Social Media 107

Social Media Media Text Storytelling 107

Content Marketing Institute

DECEMBER 13, 2017

Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. I recently created a piece on content promotion, which took over three weeks of research and writing. Useful content.

Content Creator 99

Content Creator Content Creation Content Storytelling 99