Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Neil Patel

OCTOBER 6, 2021

Snapchat is an invaluable tool for growing just about any business or personal brand. That level of engagement is almost unheard of. Here’s how to leverage Snapchat for business and personal branding to get your first 1,000 followers in 30 days. Use Bitmoji and Augmented Reality to Create Viral Content.

Social Media 127

Social Media Content Creation Engagement Promotion 127

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Content Marketing 86

Content Marketing Marketing Education Content 86

ContentWriters

JANUARY 12, 2023

Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. It positions the company as a green business and helps consumers understand they positively impact the environment when they purchase from the brand. Building a win-win reputation and increasing brand trust.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Fat Joe

MARCH 24, 2023

E-A-T was then significantly overhauled as part of the Medic update in 2018. E-E-A-T And AI With the advent of AI-generated content flooding webpages Google have also updated their guidelines on AI usage accordingly. Google first launched E-E-A-T, or E-A-T as it was back then, as part of their Google Rater Guidelines in 2016.

SEO 59

SEO Content Content Creation Medical 59

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 54

IT Content Content Creation Social Media 54

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that?

Keywords 118

Keywords SEO Sales Brand Awareness 118

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Number of Users 1.2

Social Media 111

Social Media Content Creator Utilities Agency 111

Buffer

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   Time on page indicates how deeply your audience is engaging with your content.   That’s where this article comes in.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Fat Joe

AUGUST 11, 2023

Sam McRoberts (@Sams_Antics) March 24, 2018 Here are the key elements that determine the cost of SEO: Size And Complexity Of The Website A larger, more complex website requires more resources to optimize effectively. You’ll need serious investment to challenge established brands in search engine results pages (SERPs).

SEO 52

SEO Agency Content Creation Keywords 52

Content Marketing Institute

JUNE 1, 2018

Ideas get remixed and refined by other contributors, and the best examples make their way into short films, online videos (some sponsored by brands), and other creative works. For many brands, video has become an important form of storytelling, whether it’s educational, entertainment, or a mix of both. That creates camaraderie.

Storytelling 110

Storytelling Collaboration Education Entertainment 110

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands looked for professionals to give them more visibility using whatever means available. Florida also introduced brands to the danger of algorithm updates.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Content Marketing Institute

SEPTEMBER 20, 2018

Why then do so many enterprise brands find themselves in a similar pickle? Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 73

Creativity Content Content Creation Management 73

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 73

Management Electronics Media Architecture 73

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Hacker

DECEMBER 15, 2022

3 Key Downsides of AI for Long-Form Content. To contrast, Alyssa’s content is engaging, readable, and interesting – to the point, effective, and unique. Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. It Writes Fluff. Zero fluff. Guess how she got here?

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Blog Engage. GrowthHackers.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

NOVEMBER 27, 2017

Using the SMART Approach to Set Your Blogging Goals for 2018 . It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. As I said in the intro, it is that time of the year where many bloggers are reviewing the year gone by, beginning to think about goals for 2018.

Blog 47

Blog Blogging Blogger Publisher 47

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Ask (and answer) why a content brand makes sense. Choose the content you will (and won’t) focus on.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Smart Blogger

MARCH 14, 2023

You need a way to capture the email addresses of your readers so you can continue to engage with them. If cost is a concern, consider the free version of Sumo, which has some great features, but includes company branding. This is the fun part… content creation! in December 2018. What’s the cost?

Blog 111

Blog Blogging Social Media Blogger 111

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 94

Hospitality Storytelling Content Content Marketing 94

Content Marketing Institute

NOVEMBER 19, 2017

It’s the perfect get-acquainted book for newcomers to content marketing who don’t need a tutorial, but are looking for an overview outlining the main topics to concentrate on.@therichbrooks Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall.

Content Marketing 107

Content Marketing Marketing Manufacturing Content 107

Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

Content Marketing 89

Content Marketing Marketing Content Collaboration 89

Content Marketing Institute

DECEMBER 11, 2018

It will reinforce quality and creativity in content more than ever. Successful companies and marketing teams will increasingly blur the lines between these disciplines and learn to leverage best practices in content marketing and audience engagement in every customer- and buyer-facing interaction. AllisonWert Click To Tweet.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

OCTOBER 26, 2018

Social shares have not kept pace with the amount of content available, and content marketers have felt the impact. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. Click To Tweet.

Content Creator 98

Content Creator Promotion Social Media Engineering 98

Content Marketing Institute

NOVEMBER 22, 2017

It helps you avoid bias in your work and engage with people and problems more mindfully. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70