Content Marketing Institute

JULY 26, 2018

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. These are problems.

Creativity 57

Creativity Storytelling Construction Projects 57

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. Provides A New Form of Storytelling. We’re… Posted by Wayfair on Tuesday, February 20, 2018.

Storytelling 125

Storytelling Advertising Concept Creativity 125

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama. Inspiring brand examples of content marketing success.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. While Vans funded the project, the filmmakers retained creative license. Vans embodies skater culture.

Storytelling 99

Storytelling Content Entertainment Script 99

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

Content Marketing 97

Content Marketing Marketing Storytelling Content 97

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 103

Content Marketing Marketing Content Retail 103

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Place higher value on creative output.

Content Marketing 94

Content Marketing Marketing Content Creativity 94

Neil Patel

APRIL 5, 2021

Without creative marketing campaigns, the food industry could be pretty dull. Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity.

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy.

Content Marketing 61

Content Marketing Art Director Creative Director Storytelling 61

Content Marketing Institute

JUNE 15, 2018

Take the cosmetics brand Sephora, which markets itself using the Sephora Virtual Artist app. Interactive content isn’t limited to fashion brands. Identify the problems people are looking to solve which are most closely associated with your brand and your products. Lifestyle storytelling.

Content Marketing 97

Content Marketing Retail Storytelling Marketing 97

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 86

Agency Electronics Storytelling Content 86

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Brand stand. Non-Obvious trend: Back-storytelling.

Content 107

Content Social Media Content Marketing Content Creator 107

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm.

Recruitment 90

Recruitment Manufacturing Social Media Creativity 90

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Think about incorporating your brand or campaign hashtag.

Storytelling 95

Storytelling Engagement Brand Promotion 95

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S.

Retail 80

Retail Content Education Content Marketing 80

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Smart Blogger

OCTOBER 28, 2022

But he’s intentionally abrasive and an excellent example of building your brand to repel those who aren’t your ideal clients. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 102

Content Marketing IT Marketing Content 102

Content Hacker

DECEMBER 15, 2022

He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. I strongly disagreed! I laugh now, because that wasn’t true.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”.

Storytelling 90

Storytelling Pharmaceutical Brand Prose 90

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Cast ‘characters’ in reality-based brand stories. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Find naturals. Think beyond the screen.

Storytelling 101

Storytelling Script Food Agency 101

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Editorial plans should outline brand identity characteristics, voice, style, & standards. First and foremost – follow the framework.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Artificial intelligence in many forms.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Fixing a broken content team.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

NOVEMBER 22, 2018

And now, that’s what I help brands do: document what they’re doing, their mission statement. Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group. It’s easy, especially if you are a creative, to get hung up in your process or to want everything to be perfect. Push the damn button. Click To Tweet.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Videos for the brand website and social channels.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

SEPTEMBER 25, 2018

? ? What can your brand do to improve engagement on social media? Read on for research-based tips and examples that may make you rethink your brand’s social media image selection process. HANDPICKED RELATED CONTENT: Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar. Think more visually. Click To Tweet.

Social Media 107

Social Media Media Text Storytelling 107

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Be creative in what you want them to guess – make it interesting for them so they want to participate. Give your audience a reason to engage with your brand's #content, says @AnnGynn. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth.

Content Marketing 97

Content Marketing Marketing Content Storytelling 97

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. Dell Blog Dell, the well-known computer hardware company, is another excellent example of a brand thinking like a publisher when it comes to its blog.

Creativity 98

Creativity Blog Blogging Food 98

Moz

MAY 19, 2019

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. This is especially true when it comes to brands.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Content Marketing Institute

AUGUST 6, 2018

Instagram is my favorite social network because of its social storytelling simplicity. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. Pura Vida was a brand built on social media, especially Instagram.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 9, 2018

Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand? To successfully incorporate this type of vertical content, you need to consider a few things: Make sure your infographics are branded. Use infographics for storytelling. Be creative.

Audience 106

Audience Entertainment Concept Storytelling 106