Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date?

Brand 97

Brand Storytelling Food Manufacturing 97

Express Writers

NOVEMBER 8, 2022

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. However, it all begins with discovering the brand in question. That’s why you need to prioritize putting your brand out there to gain exposure.

Sales 98

Sales Marketing Storytelling Social Media 98

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

Content Marketing 100

Content Marketing Marketing Storytelling Content 100

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling 102

Storytelling Content Entertainment Script 102

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy.

Content Marketing 63

Content Marketing Art Director Creative Director Storytelling 63

Content Marketing Institute

JUNE 15, 2018

Take the cosmetics brand Sephora, which markets itself using the Sephora Virtual Artist app. Interactive content isn’t limited to fashion brands. Identify the problems people are looking to solve which are most closely associated with your brand and your products. Lifestyle storytelling.

Content Marketing 100

Content Marketing Retail Storytelling Marketing 100

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 88

Agency Electronics Storytelling Content 88

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Brand stand. Non-Obvious trend: Back-storytelling.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 97

Content Marketing Marketing Content Creativity 97

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Think about incorporating your brand or campaign hashtag.

Storytelling 98

Storytelling Engagement Brand Promotion 98

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. Use reviews to build your brand credibility. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm.

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Content Marketing Institute

JULY 11, 2018

According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. retailers stand to benefit from a robust economic outlook and confident spending throughout 2018 thanks to a strong labor market, low unemployment rate, healthy stock market, and rising rate of disposable personal income. joderama Click To Tweet.

Retail 82

Retail Content Education Content Marketing 82

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar! Jif Peanut Butter.

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 105

Content Marketing IT Marketing Content 105

Smart Blogger

OCTOBER 28, 2022

But he’s intentionally abrasive and an excellent example of building your brand to repel those who aren’t your ideal clients. Bob’s blog dates back to 2004 and continues through 2018. Measure market penetration with brand tracking. Ben isn’t for everyone. Copywriter Bob Bly is a writing powerhouse. Create a product launch plan.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

JULY 26, 2018

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. Storytelling tips.

Creativity 60

Creativity Storytelling Construction Projects 60

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”.

Storytelling 93

Storytelling Pharmaceutical Brand Prose 93

Content Hacker

DECEMBER 15, 2022

He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. I strongly disagreed! I laugh now, because that wasn’t true.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Cast ‘characters’ in reality-based brand stories. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Find naturals.

Storytelling 103

Storytelling Script Food Agency 103

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Editorial plans should outline brand identity characteristics, voice, style, & standards. First and foremost – follow the framework.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

DECEMBER 4, 2017

Early next year we’ll be releasing a brand new free course for bloggers to help them launch their blogs. Early next year we’re going to be releasing a brand new course for bloggers to help them to launch their first blog, pre-bloggers really. “I’m going to start a blog in 2018.”

Blogger 36

Blogger Storytelling Food Brand 36

ProBlogger

DECEMBER 11, 2017

That will keep you in the loop in terms of our new content, but also some of the new things we’ve got coming for 2018. It one day may go away but I can’t see it going away in 2018, 2019, 2020. We’ll do an episode in 2018 with more detail on these tools and talk a little bit about the actual features of them, but we came down on Drip.

Promotion 47

Promotion Text Blogger Publisher 47

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Artificial intelligence in many forms.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. Provides A New Form of Storytelling. We’re… Posted by Wayfair on Tuesday, February 20, 2018.

Storytelling 125

Storytelling Advertising Concept Creativity 125

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Videos for the brand website and social channels.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

ProBlogger

SEPTEMBER 25, 2017

History of (topic/brand/product/industry). You could do one that’s storytelling. Number six is where you do a history of a brand or a product or even an industry. In many ways, this is like doing a profile or a biography article like I talked about earlier, but you’re doing it on a broader topic or brand or product or industry.

Content 44

Content Blog Blogging Search Engine Optimization 44

Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

Content Marketing 92

Content Marketing Marketing Content Collaboration 92

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more.   Plus, a bit of repetition will help you build your brand.

Content Creation 113

Content Creation Social Media Consulting Script 113

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

DECEMBER 28, 2018

Your brand can be authentic, and still be distrusted.” That truth bomb grew from Robert’s work with a team at a large, well-known brand. The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. It’s a struggle many brands (and people) face.

Content Marketing 92

Content Marketing Marketing Storytelling Editorial 92