Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Content Marketing 89

Content Marketing Marketing Education Content 89

Content Marketing Institute

MARCH 14, 2018

And, like the previous year, nearly 70% say their organization’s overall approach to content marketing is “much/somewhat more successful” compared with one year ago. As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc.

Marketing 105

Marketing Content Marketing Content Creation Consulting 105

Smart Blogger

JANUARY 10, 2024

Here’s how to get started: How to Become a Freelance Writer Develop Your Content Creation Skills Up Your SEO Game Build a Portfolio of Writing Samples Get Your First Paying Client Scale until You No Longer Want to 1. You can either… Go to work as a full-time content marketer. copywriting or freelance writing business).

Freelance 98

Freelance Writer Portfolio Agency 98

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 98

Content Marketing Marketing Content Creativity 98

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Get your content production process in order.

Manufacturing 99

Manufacturing Content Marketing Marketing Editorial 99

Content Hacker

JANUARY 16, 2024

From content creation and curation to audience engagement, AI is reshaping how we consume and interact with media. One of the most exciting applications of artificial intelligence in media is its role in content creation and curation. AI in Media The media industry is on the brink of a significant transformation.

Transportation 52

Transportation Healthcare Manufacturing Long Form Content 52

Brafton

NOVEMBER 18, 2022

In 2018, football’s biggest event racked up a viewership of […]. Football (or soccer depending on where you are) fans have been waiting with bated breath for the sport’s marquee tournament.

Marketing 59

Marketing Content Creation Content 59

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 88

Agency Electronics Storytelling Content 88

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 56

IT Content Content Creation Social Media 56

Smart Blogger

AUGUST 1, 2023

The genesis of ChatGPT dates back to 2018 when OpenAI introduced the first iteration of the Generative Pretrained Transformer series, GPT-1. Creativity : With its ability to generate human-like text, it can stimulate creativity, helping in brainstorming sessions, content creation, and more. But how did ChatGPT come to be?

IT 74

IT Healthcare Architecture Entertainment 74

Content Marketing Institute

OCTOBER 22, 2017

Content creation. Populating websites with blog content is how you end up with 434% more search engine-indexed pages than other business sites that don’t publish content. Websites w/blog content have 434% more search engine-indexed pages than those that don’t publish. The most effective SEO technique? Guess what.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

The Hoth

NOVEMBER 22, 2022

It’s because even with all the backlinks and on-page optimizations in the world, your content won’t rank and won’t generate new leads/revenue if you misinterpret the search intent. Google is well aware of this, which is why it published a document on it a few years back in 2018. .

Keywords 113

Keywords SEO Sales Brand Awareness 113

ContentWriters

JANUARY 12, 2023

All of Johnson & Johnson’s positive press has resulted in a steady flow of content that has helped to solidify its current brand image. The J&J blog is a great example of content creation for green marketing because it’s peppered with personal stories and articles on environmental sustainability.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Contently

SEPTEMBER 20, 2022

How can you help protect your team and contractors from accidentally stealing content? Read on for our tips to keep your brand’s content above board. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution.

Social Media 80

Social Media Media Content Creator IT 80

Fat Joe

AUGUST 11, 2023

Sam McRoberts (@Sams_Antics) March 24, 2018 Here are the key elements that determine the cost of SEO: Size And Complexity Of The Website A larger, more complex website requires more resources to optimize effectively. This requires location-specific keyword research and content creation. Naturally, that impacts the overall cost.

SEO 52

SEO Agency Content Creation Keywords 52

Fat Joe

MARCH 24, 2023

E-A-T was then significantly overhauled as part of the Medic update in 2018. E-E-A-T And AI With the advent of AI-generated content flooding webpages Google have also updated their guidelines on AI usage accordingly. Google first launched E-E-A-T, or E-A-T as it was back then, as part of their Google Rater Guidelines in 2016.

SEO 59

SEO Content Content Creation Medical 59

Smart Blogger

JULY 28, 2023

Here’s a glance at their journey: GPT-1 : Launched in June 2018, the first version of GPT was trained on a dataset of approximately 8 million web pages. With GPT 4, you’re stepping into a world of smarter automation and content creation. Stay curious, stay informed, go forth, and conquer!

Text 72

Text Medical Creativity Utilities 72

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Fat Joe

SEPTEMBER 6, 2023

That means you get to show off graphs like this to your clients: Mission accomplished pic.twitter.com/frlghb3vE3 — Aleyda Solis (@aleyda) November 19, 2018 Better Website Experience The fundamentals of white hat SEO are providing great content and a great user experience. A survey by Ahrefs found that 45.6%

SEO 52

SEO Search Engine Optimization Engineering Keywords 52

Fat Joe

AUGUST 9, 2023

Content Creation Opportunities Your responses can often be repurposed in a blog post, newsletter, and other marketing material. Draw from your experience and knowledge to deliver insights that can enrich the content piece. It’s a powerful form of social proof. You can amplify your message across multiple platforms.

Agency 52

Agency Keywords Brand Awareness Digital Marketing 52

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.

Content 111

Content Editorial Team Engineering Content Creation 111

Express Writers

JANUARY 24, 2023

Source: [link] 10 Key SEO Content Factors in the Google Search Quality Evaluator Guidelines This document offers an expansive guide to Google’s preferences and the future of SEO. Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” In 2022, Google added another E, “Experience.”

Content Creator 98

Content Creator Medical Concept SEO 98

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Content Marketing Institute

MARCH 1, 2018

With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Our lead scientist is responsible for the content from each experiment and I’m responsible for the promotion of each of those experiments. Register today. .

Brand 96

Brand IT Editorial Team Social Media 96

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Targeted tips to help you optimize your content’s performance. May it serve you well on your content marketing quest.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Content Marketing Institute

DECEMBER 18, 2017

It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018. Cover image by Joseph Kalinowski/Content Marketing Institute. Register today for the best savings!

Insurance 109

Insurance Editorial Team Communication Editorial 109

Content Marketing Institute

DECEMBER 22, 2017

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). For content creation, the Copyblogger FM podcasts are all good. ThisOldMarketing Click To Tweet. 60+ Predictions.

Marketing 83

Marketing Content Creator Advertising Content Creation 83

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Three years ago, the Cisco marketing team woke up to this real-life situation.

Creativity 76

Creativity Content Content Creation Management 76

Content Marketing Institute

MAY 25, 2018

Experience the 2018 keynote from Tina Fey at Content Marketing World Sept. Cover image by Joseph Kalinowski/Content Marketing Institute. The post Actor Brings Community Model to Content Creation appeared first on Content Marketing Institute. 4-7 in Cleveland, Ohio.

Content Creation 91

Content Creation Content Collaboration Script 91

Content Marketing Institute

OCTOBER 29, 2017

“Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. I need to get buy-in from my boss.”. “I Are there any media companies that focus on this?

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Moz

JUNE 23, 2020

What does it take to develop a content engine that drives results? This presentation will help you not only uncover content-market fit, but also capitalize on it. In 2018, he taught us everything we didn't know about SEO. 3:30pm – Networking. 12:10pm – Keynote – Runtime: The 3-Ring Circus of Technical SEO.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. “What’s interesting is shared experience – having something big happen,” she says. You’re right there next to the hero watching it. That creates camaraderie. That creates shared experience. That creates empathy.”.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Moz

JUNE 23, 2020

What does it take to develop a content engine that drives results? This presentation will help you not only uncover content-market fit, but also capitalize on it. In 2018, he taught us everything we didn't know about SEO. 3:30pm – Networking. 12:10pm – Keynote – Runtime: The 3-Ring Circus of Technical SEO.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

JANUARY 3, 2018

Will 2018 be? Here’s an excerpt from Victor’s talk: Marketers embracing opportunities to gain from traditional media – whether it’s an acquisition or a proven model for content creation – will want to make plans to attend Content Marketing World this September. What steps are you taking in that direction?

Management 78

Management Electronics Media Architecture 78

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Content promotion: Beyond the basics.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. Later, I will go back, see where I’m going with what I wrote, and fix it. Or, I’ll ask an editor to help me. Burying the lede. Writers make choices. Sometimes you make outstanding choices. And sometimes they are downright bad.

Writing 111

Writing Persuasion Writer Content Marketing 111