Fat Joe

MARCH 31, 2023

Today, the SEO industry is worth an incredible $100 billion and it’s still growing. SEO lets companies grow their businesses online on their terms, without the restrictions of traditional advertising or the lack of attribution from other marketing methods. It comes down to its ability to reach customers. Just here for the TLDR?

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Agency Content Writer

MAY 25, 2023

Marketers who prioritized blogging received 13X more ROI than companies that did not in 2019. If you’re not sure, check out Hammersmith Support’s article Absolutely Everything You Need to Know About SEO. Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

Search Engine Optimization 130

Search Engine Optimization Writing Blog Blogging 130

Fat Joe

JUNE 14, 2023

Managing crawl budget is really important for website owners and SEO teams, particularly those with large sites. In this guide, we’ll cover: What crawl budget is How it works Why it matters for SEO How to increase crawl budget What Is Crawl Budget? Technical SEO issues can also impact crawl demand.

SEO 52

SEO IT Search Engine Optimization Engineering 52

Moz

JANUARY 26, 2021

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results. Implement technical SEO.

Insurance 69

Insurance Content Creation Utilities Keywords 69

The Hoth

NOVEMBER 18, 2022

If you’ve been around SEO for a while, you know that Google doesn’t look at guest posts the same way that it did in 2014. . You probably also know that in the SEO community, there are a few different opinions on what it takes to find a high-quality guest post placement. Various on-page, and technical SEO elements.

Search Engine Optimization 95

Search Engine Optimization SEO Engineering Website 95

Express Writers

MAY 29, 2024

Formatting Your Guide and Picking an Ultimate Guide Template For the sake of example, I’ll be putting together a sample format (with some sample body text as well) to show you how to create an ultimate guide based on a great outline. Need help with SEO basics? This is where things start to get exciting. See full infographic.

Writing 95

Writing Content Creator Keywords Freelance 95

Smart Blogger

FEBRUARY 16, 2023

SEO Statistics What about SEO ? Backlinko , 2022) The #1 organic result on Google gets almost 20x the traffic of the top ad (39.6% Backlinko , 2022) The #1 organic result on Google gets almost 20x the traffic of the top ad (39.6% Hubspot , 2022) Instagram’s ad reach grew 20.5% Wyzowl , 2021) 2. of all clicks.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

ContentWriters

DECEMBER 7, 2022

They don’t generally release details about core updates, instead pointing to the best practices for search ranking that haven’t changed since the August 2019 core update. This applies to the largest image or text block on the page when it loads. Develop High-Quality, SEO-Enhanced Content. seconds from access.

Script 98

Script Search Engine Optimization Manufacturing Engineering 98

Moz

MAY 21, 2019

Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. We know that Google has offered a speech-to-text service as part of Google Cloud Platform since 2017, which has already undergone a few iterations and upgrades. Can Google transcribe audio content?

SEO 58

SEO Text Entertainment Engineering 58

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. But what does this mean for SEOs?

SEO 93

SEO Architecture Concept Keywords 93

Moz

JULY 23, 2019

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. It's the ad copy that will determine if users click on your result.

SEO 63

SEO Ad Copy Keywords Text 63

The Hoth

NOVEMBER 28, 2022

YMYL is a vital part of the latest Google Search Quality Evaluator Guidelines , and its importance only increased from the July 2019 update. That’s why understanding E-A-T is vital to SEO success. . MC can be images, text, videos, or even page features. Distracting MC with excessive ads. Exaggerated or shocking.

Medical 98

Medical Content Creator Landing Page Hospitality 98

Moz

MARCH 25, 2019

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. I decided to put together a list of what I consider to be steadfast SEO recommendations. page copy or text at the bottom of the page) was referring to older dates. Posted by Paola-Didone.

SEO 73

SEO Recruitment Creativity Keywords 73

Backlinko

MARCH 24, 2023

In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”: And “link building tools”: So if you want to rank higher in Google in 2023 and beyond, you’ll love this new guide. For example, my target keyword on this page is “SEO copywriting”: As you can see, my title tag starts off with that keyword.

Keywords 91

Keywords Brand Awareness SEO Publisher 91

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

Keywords 145

Keywords Text SEO Social Media 145

Smart Blogger

MARCH 13, 2023

adults use Facebook , and more than half of Americans check multiple times daily, sharing posts composed of text, photos, videos, and GIFs that other Facebook users comment on, share, and react to. Users can send text and voice messages or make voice and video calls for free with this mobile social media app. Seven in ten U.S.

Social Media 128

Social Media Media Text Brand Awareness 128

Neil Patel

MARCH 25, 2021

Using keywords in your social networks is the best way to improve your SEO on TikTok. Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions. iamfabianbern) November 14, 2019. Audience targeting: TikTok lets you target ads based on location, demographic, and behavioral metrics.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Fat Joe

SEPTEMBER 22, 2023

If you run an agency, blogger outreach will be a key part of your off-page SEO strategy. Benefits Of Blogger Outreach Blog outreach can boost SEO performance. Grow Their Audience Adding high-quality, SEO-optimized content to their site can help bloggers grow their audience. It benefits the blogger, too.

Blogger 52

Blogger Collaboration Keywords Agency 52

Neil Patel

FEBRUARY 16, 2021

Stick around, because I’m spilling the beans on everything I’ve learned about SEO and how to get your website indexed fast in this step-by-step guide! The spider notes new documents and changes, which are then added to the searchable index Google maintains. Make sure it’s set to Plain Text Only. Want to do the same thing?

Website 141

Website Search Engine Optimization Social Media Engineering 141

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Boost your local SEO by optimizing your GMB profile with keywords to help you rank higher in local search results. Invest in Pinterest ads to reach your ideal customer.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Moz

DECEMBER 26, 2019

I'm Niki Mosier, a senior SEO account manager at Two Octobers , and I'm here today to talk to you about the not-so-secret value of podcast transcripts. They were already podcasting, and then they also had a pretty robust blog, but they weren't adding their podcast transcripts. Video Transcription. Hey, Moz fans. Transcribe it.

Keywords 65

Keywords Text Ads Education 65

The Creative Penn

MARCH 13, 2023

I mean, one of the things that I did through those years I wasn't writing was getting some stuff republished because I had gotten a whole bunch of rights back at the end of 2019 and the early part of 2020. Images of text are used all the time in our industry. Oh, this link text, I wish that was something better for people, you know.

Content 98

Content Text Creativity SEO 98

Neil Patel

MARCH 4, 2023

Localization will often require translation, but it also means changing the text based on what people in that region expect. This campaign also made it easier for Coca-Cola to engage with international social media followers, enhancing the experience and adding to the personal touch Coca-Cola does so well. Let’s look at an example.

Content 81

Content Consulting Communication Brand 81

Shorthand Content Marketing

APRIL 4, 2023

Pew Research discovered in 2019 that 20% of American adults are smartphone-only internet users , meaning mobile devices are their only source of access to the internet. Adding video content is also an excellent way to increase engagement and add personality to your website content. However, there are other challenges to consider.

Content Marketing 52

Content Marketing Marketing Content Text 52

Neil Patel

DECEMBER 18, 2018

For every dollar I spend, I typically am able to get a 17-20x return on my ad spend. You don’t have to make the links rich in anchor text… but this one little thing will give more juice to your cornerstone content. It’s the opposite of traditional SEO. Hack #10: Adding the year to your title tag increases CTR.

Sales 111

Sales Landing Page Lead Generation Text 111

Bramework

DECEMBER 21, 2023

Click To Tweet Most bloggers state that bitesize paragraphs, bolding and imagery are all ways to get people engaged for more on-page SEO. Does Blogging Help SEO? 8 Easy Ways to Optimize Your Blog Posts for SEO! Scroll boxes, pop-ups and exit intent ads are an option. Now you can track this to better your on-page SEO.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

Moz

NOVEMBER 16, 2020

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Brand 95

Brand Banking IT Entertainment 95

Content Marketing Institute

JANUARY 16, 2019

Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. Don’t worry, you’ll hear more about them later in 2019. You can find great, moving stories in any industry.

Content 82

Content Editorial Contractor Persuasion 82

Content Hacker

JULY 21, 2023

Don’t think: bland old boring SEO blogs created just to drive traffic. In 2019, I had a life-changing discovery on blog writing when a top SEO consultant, the one behind WebMD’s rise to the top of Google, taught me that every single blog I write should have persuasive copy, and a “sales letter” blend at the bottom.

Content Marketing 72

Content Marketing Persuasion Marketing Government 72

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. If your organic #SEO is taking a hit, see what you should be doing to recover from traffic dips. Should You Worry About Your SEO and Google’s Mobile-First Index? .

Keywords 104

Keywords SEO Advertising Consulting 104

Content Powered

MARCH 2, 2023

OpenAI's ChatGPT is a text-based AI chatbot system, built on GPT-3 and trained on a wealth of written content. First, the average word count for high-ranking blog posts in 2019 was around 1,200 words. There's a reason most AI systems focus on short content like ad generation and product descriptions. Why is this important?

Content Writer 52

Content Writer Writer Content Long Form Content 52

Verblio

NOVEMBER 4, 2022

It also just raised $125M , so expect to see even more ads for it everywhere. Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If These include things like Paragraph Generator, Product Description, Blog Post Outline, Google Ads Headline, and more.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

The Creative Penn

JULY 3, 2023

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. Whereas—I mean, you are more market-y—I mean, certainly for me, writing email headlines and all of that, writing sales copywriting, writing ads, this is definitely not my zone of genius.

Publisher 98

Publisher Publishing Publishing Creativity 98

Moz

JULY 17, 2019

Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure. A piece of information and an anchor that scrolls directly to the information on the page @Suzzicks #MozCon — Warrior Forum (@warriorforum) July 17, 2019. First learning of the day: Fraggles.

Content Creator 45

Content Creator Landing Page Keywords Sales 45

Moz

MAY 9, 2019

If you’re an SEO, how confident are you in auditing or creating structured data markup using the Schema.org vocabulary? Additionally, we won’t get into all of its complexities, but rather, those instances most commonly encountered by and useful to SEOs. Creating custom structured data markup with a text editor. Curly braces.

SEO 68

SEO Script Writing Text 68