Neil Patel

NOVEMBER 16, 2021

You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. What Are Automotive Inventory Ads (AIAs)?

Ads 122

Ads Social Media Sales Promotion 122

Neil Patel

SEPTEMBER 10, 2019

Especially when you consider that they generate over $100 billion+ per year in ad revenue? For years now technology has evolved, which has made your life easier as an SEO. Here are 7 advanced SEO strategies that I’m implementing as we speak and you should too. Advanced SEO Strategy #1: SEO A/B Split Testing.

SEO 111

SEO Medical Engineering Website 111

BKA Content

JANUARY 1, 2024

An Overview of SEO Pros and Cons In 2020, web users conducted 5.1 Like many businesses, you may have considered or even tested SEO strategies. These are some SEO pros and cons. SEO Takes Time To Start Working Search results on the second page of the Google results only receive 1% of user clicks.

SEO 78

SEO Brand Awareness Advertising Insurance 78

Neil Patel

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. They’re one of New York’s fastest-growing digital ad agencies. They manage more than 100 million in ad spend for their clients.

Agency 97

Agency Advertising Transportation Landing Page 97

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. In 2020, AmEx is placing special emphasis on shopping locally to help SMBs remain viable amid the challenges of the public health emergency. As of August 2020, 163,735 total U.S. Small Business Saturday’s date this year is November 28th.

Marketing 71

Marketing Agency Education Food 71

Moz

JANUARY 5, 2020

Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issues as well as seeing the "good bones" potential, so that you can flip dilapidation into dollars. For example, I’m less excited about schema for 2020 than I was in 2019 because of Google removing some of the benefits of review schema. Education is power.

SEO 78

SEO Government Utilities Medical 78

Moz

FEBRUARY 25, 2020

In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Here's our big "winner" for 2020, a search for "lollipop" — the #1 ranking came in at an incredible 2,938px down. At 2,938px, the 2020 winner comes in at just over three times 2013's worst-case scenario.

Ads 72

Ads Entertainment Text Brand 72

Moz

JULY 15, 2020

Britney Muller — Accessible Machine Learning Workflows for SEOs. lilyraynyc) July 15, 2020. It's like falling in love. -- @FlavillaFongang #MozCon pic.twitter.com/S4RwlkC6pp — Sarah Bird (@SarahBird) July 15, 2020. We got Brian Dean to speak at an SEO conference. We can’t wait to share some of these takeaways with you!

Keywords 68

Keywords SEO Promotion Content Creation 68

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Google Ads. entities 3.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Google Ads. entities 3.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

BKA Content

MARCH 13, 2024

Complete Guide to SEO for Construction Companies You know construction like the back of your hand. Effective SEO for construction companies can unlock the digital potential of your business. Why SEO for Construction Companies Is Important Construction is a competitive industry. You’ve got a highly skilled team of workers.

Construction 52

Construction SEO Search Engine Optimization Keywords 52

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Google Ads. entities 3.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 15, 2020

Britney Muller — Accessible Machine Learning Workflows for SEOs. lilyraynyc) July 15, 2020. It's like falling in love. -- @FlavillaFongang #MozCon pic.twitter.com/S4RwlkC6pp — Sarah Bird (@SarahBird) July 15, 2020. We got Brian Dean to speak at an SEO conference. We can’t wait to share some of these takeaways with you!

Keywords 61

Keywords SEO Promotion Content Creation 61

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

OCTOBER 18, 2020

Local SEO sounds cool and all but can it really help you scale your business in 2020? Then Local SEO is what you must focus on. Then Local SEO is what you must focus on. Because Local SEO is the best way to catch people looking to BUY now and narrow their choices only to your exact products and services.

Consulting 131

Consulting SEO Agency Search Engine Optimization 131

Express Writers

JANUARY 17, 2023

As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy. While creating high-quality, relevant content is the most important part of content marketing, you should also consider your search engine optimization (SEO). In 2020, the brand paid to sponsor much of CNN’s election coverage.

Content Marketing 98

Content Marketing SEO Marketing Content 98

BKA Content

JANUARY 30, 2023

How SEO Can Grow Your Business The need for SEO has been steadily increasing as more businesses shift to an online model. However, in 2020, that need skyrocketed, and by 2021, demand for SEO rose to an all-time high. SEO is one of the best strategies for doing this. Need Help Creating Great SEO Content?

SEO 85

SEO Content Creation Search Engine Optimization Construction 85

Article Writing

NOVEMBER 12, 2022

SEO content is always adapting to how Google changes its algorithms (which they do every day) and how search query behavior changes (the shift to mobile being the most major recent development). Let’s dig into the future of SEO. However, there are some enduring trends to keep our eyes on as we watch the future of SEO unfold.

SEO 94

SEO IT Social Media Keywords 94

Neil Patel

MARCH 3, 2020

To give you an idea of what that is worth, Dream Host paid us $60,000 for an ad spot…. Now on top of the ad money, Eric and I both have gotten clients from our podcast. Keep in mind, when I make money through ads or generate revenue for my ad agency , there are costs so by no means does that revenue mean profit.

SEO 145

SEO Keywords Advertising Ads 145

Moz

JULY 15, 2020

Britney Muller — Accessible Machine Learning Workflows for SEOs. lilyraynyc) July 15, 2020. It's like falling in love. -- @FlavillaFongang #MozCon pic.twitter.com/S4RwlkC6pp — Sarah Bird (@SarahBird) July 15, 2020. We got Brian Dean to speak at an SEO conference. We can’t wait to share some of these takeaways with you!

Keywords 46

Keywords SEO Promotion Content Creation 46

Backlinko

MARCH 11, 2024

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76 billion 2029 $12.14

Marketing 100

Marketing Landing Page Social Media Lead Generation 100

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. They can track cross-device conversions in Google Ads — why not in Analytics?

Website 69

Website Retail Digital Marketing Advertising 69

Neil Patel

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO.

SEO 112

SEO Concept Engineering Keywords 112

The Hoth

JANUARY 5, 2024

Despite the innocent-sounding name, third-party cookies are small files that collect analytics, track browsing behavior, and personalize online ads. While third-party cookies have been invaluable for digital ad agencies to gather precious consumer data, they’ve long been viewed as a violation of user privacy.

Search Engine Optimization 59

Search Engine Optimization Agency Advertising SEO 59

Kayleigh Moore

OCTOBER 3, 2022

Launched in May 2020 by OpenAI, GPT-3 uses deep learning to produce human-like text. Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. All of these bring interesting (and helpful) automations to the writing process.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Article Writing

NOVEMBER 12, 2022

SEO content is always adapting to how Google changes its algorithms (which they do every day) and how search query behavior changes (the shift to mobile being the most major recent development). Let’s dig into the future of SEO. However, there are some enduring trends to keep our eyes on as we watch the future of SEO unfold.

SEO 52

SEO IT Social Media Keywords 52

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. Types of SEO forecast. There is one thing I want to expand on before we get into the spreadsheet stuff: the different types of SEO forecast. What makes this an SEO forecast?

SEO 73

SEO Warehousing Keywords Copy 73

Moz

SEPTEMBER 14, 2020

As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. Alt text: Google Trends chart for the keyword “roller skates”, which shows relatively steady numbers until a sharp increase in March 2020]. Back ups with your warehouse?

SEO 58

SEO Concept Retail Text 58

Moz

APRIL 22, 2020

Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.

Keywords 65

Keywords SEO Consulting Concept 65

Moz

MARCH 1, 2020

In a 30-page whitepaper published last year, Google delineates specifically how it fights against bad actors and misinformation across Google Search, News, Youtube, Ads, and other Google products. In the beginning of 2018, Google displayed Featured Snippets in approximately 12% of search results; in early 2020, that number hovers around 16%.

Medical 76

Medical Website Keywords Engineering 76

Neil Patel

DECEMBER 2, 2021

In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. This year, the five days between Thanksgiving and Cyber Monday are projected to increase by 14 percent compared to 2020. Run awareness-based campaigns on every major paid ad channel.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Freelance Union

NOVEMBER 10, 2022

With 59 million freelancers in 2020 in the US and experts claiming that by 2027, the majority of the workforce in the US will be freelancers , we know freelancing is getting increasingly popular each year. The system will show your ad only to those matching the given parameters. It can be equally effective for freelancers.

Freelance 124

Freelance Social Media Advertising Finance 124

Moz

NOVEMBER 9, 2020

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint.". From an SEO perspective, the post did extremely well. Despite its success, seven years is a long time in SEO. By the summer of 2020, the post was only seeing a few hundred visits per month.

SEO 60

SEO Keywords Publisher Publishing 60

Moz

FEBRUARY 24, 2021

Generally speaking, in this day and age, consumers are bombarded with thousands of ads a day and have become harder to reach. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search. Zoomers working as SEOs. Understanding client-side Gen Z-ers.

SEO 73

SEO Search Engine Optimization Content Management System Digital Marketing 73

Fat Joe

MARCH 24, 2023

SEOs can use these guidelines to gain a better understanding of what Google prioritizes. We’ll cover what E-E-A-T is, how Google uses E-E-A-T, and how E-E-A-T affects SEO. These were last updated in December 2022 when the additional E was added to denote Experience. This isn’t to say it isn’t valuable for SEOs though.

SEO 59

SEO Content Content Creation Medical 59

Neil Patel

MARCH 25, 2021

In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix. Using keywords in your social networks is the best way to improve your SEO on TikTok. Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions. Use Shoppable Videos.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Shorthand Content Marketing

OCTOBER 7, 2022

As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . But underneath the surface, it is also showing the incredible results that an SEO content writer can offer a business. The web content that 9 to 5 Mac creates is a perfect example of how SEO content should work.

Copywriter 97

Copywriter Copywriting Writing Content 97