ContentWriters

OCTOBER 14, 2022

Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands. In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began.

Ads 98

Ads Food Marketing Advertising 98

Moz

FEBRUARY 25, 2020

In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Here's our big "winner" for 2020, a search for "lollipop" — the #1 ranking came in at an incredible 2,938px down. At 2,938px, the 2020 winner comes in at just over three times 2013's worst-case scenario.

Ads 72

Ads Entertainment Text Brand 72

The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Transcript of Interview with Matthew J.

Ads 52

Ads Marketing Sales Retail 52

Neil Patel

SEPTEMBER 29, 2020

Here’s an example from their real estate section: On top of their niche-specific services, Social Media 55, offers a broad spectrum of social media services, including social media management, paid ads and influencer marketing. The sheer number of ad agencies and marketing companies out there these days is astounding.

Social Media 143

Social Media Media Marketing Agency 143

Neil Patel

SEPTEMBER 11, 2020

Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. These include: Yelp Ads Yelp Deals Yelp Reservations Business Highlights Profile upgrades. So even if only a few hundred consumers per month see your ad, the likelihood of your ad being displayed to a potential customer is high.

Ads 145

Ads Landing Page Advertising Sales 145

Neil Patel

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. They’re one of New York’s fastest-growing digital ad agencies. They manage more than 100 million in ad spend for their clients.

Agency 97

Agency Advertising Transportation Landing Page 97

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. In 2020, AmEx is placing special emphasis on shopping locally to help SMBs remain viable amid the challenges of the public health emergency. As of August 2020, 163,735 total U.S. Small Business Saturday’s date this year is November 28th.

Marketing 71

Marketing Agency Education Food 71

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Google Ads. 2020 has really come out swinging.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Google Ads. 2020 has really come out swinging.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Google Ads. 2020 has really come out swinging.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Neil Patel

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. Whether you are a marketer or a brand looking to revamp your social media strategies, we have good news for you: Neil Patel is hosting a live webinar to show you some innovative social ad strategies you can use to beat your competition.

Ads 90

Ads Social Media Advertising Agency 90

Moz

SEPTEMBER 28, 2020

This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. Posted by MiriamEllis ? ?. Image credit: DoSchu. “No

SEO 73

SEO Retail Entertainment Sales 73

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Keywords 68

Keywords SEO Promotion Content Creation 68

Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

Ads 109

Ads Ad Copy Copy Contractor 109

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Keywords 61

Keywords SEO Promotion Content Creation 61

Backlinko

MARCH 13, 2024

minutes 2020 3 hours 24.5 Number of smartphone users worldwide grew by 2.15x since 2020, adding 2.61 billion 2020 2.67 hours per day in 2023. We’ve charted time spent with internet activities on smartphones in the US since 2019: Note: Data includes forecasts. Year Daily Smartphone Usage in the US 2019 3 hours 1.1

Communication 101

Communication Ads Marketing IT 101

Moz

FEBRUARY 4, 2020

In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Finally, Google has added visual image search attributes to search results. Artificial intelligence will continue to evolve. Voice search is here to stay.

SEO 93

SEO Architecture Concept Keywords 93

Moz

JANUARY 5, 2020

Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issues as well as seeing the "good bones" potential, so that you can flip dilapidation into dollars. For example, I’m less excited about schema for 2020 than I was in 2019 because of Google removing some of the benefits of review schema. Education is power.

SEO 78

SEO Government Utilities Medical 78

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. They can track cross-device conversions in Google Ads — why not in Analytics?

Website 69

Website Retail Digital Marketing Advertising 69

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Keywords 46

Keywords SEO Promotion Content Creation 46

Neil Patel

SEPTEMBER 10, 2019

Especially when you consider that they generate over $100 billion+ per year in ad revenue? But there is one issue with making changes manually, and I know this because I own an ad agency and I do the SEO for my own website. The post 7 Advanced SEO Strategies I’m Trying to Implement Before 2020 appeared first on Neil Patel.

SEO 111

SEO Medical Engineering Website 111

Backlinko

MARCH 13, 2024

Ad pre-test 1.9% in Q3 2021 – SurveyMonkey Date Mobile Non-Mobile Q4 2020 52.0% on non-mobile devices) in Q3 2023 – SurveyMonkey Date Mobile Non-Mobile Q4 2020 39.7% in Q3 2021 – SurveyMonkey Date Mobile Non-Mobile Q4 2020 52.0% Market measurement 15% User experience 12.4% Employee satisfaction 2.5%

Marketing 85

Marketing Electronics Social Media Text 85

Backlinko

MARCH 11, 2024

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76 billion 2029 $12.14

Marketing 98

Marketing Landing Page Social Media Lead Generation 98

Neil Patel

MARCH 30, 2021

In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020. Over time if you create content on hundreds of them, you’ll notice that the traffic will start adding up. It’s a large portion of my traffic and it is a strategy we use for all of our clients at my ad agency. And here’s 2018.

SEO 145

SEO Keywords Agency Digital Marketing 145

Neil Patel

AUGUST 3, 2021

Their stock went from $404 at the start of 2020 to currently sitting above $1500. Travel in the United States has hit 2 million passengers a day which is closer to pre-pandemic levels, versus 90,000 a day in April of 2020. Here’s what traffic looks like when we compare July 2021 to July 2020. That’s massive growth.

Agency 145

Agency Keywords Website Ads 145

Moz

MARCH 1, 2020

In a 30-page whitepaper published last year, Google delineates specifically how it fights against bad actors and misinformation across Google Search, News, Youtube, Ads, and other Google products. In the beginning of 2018, Google displayed Featured Snippets in approximately 12% of search results; in early 2020, that number hovers around 16%.

Medical 76

Medical Website Keywords Engineering 76

Jane Friedman

JANUARY 4, 2023

I had three books in my catalogue and dabbled in Amazon Ads. In 2020, I had my breakout year, generating $7,500 in revenue for my business. Almost all of that $7,500 in revenue went to Facebook and Amazon Ads. In fact, I spent $2,000 out of pocket just testing ads to get things working for my series. I was ecstatic.

Marketing 106

Marketing Ads Audience Publisher 106

Kayleigh Moore

OCTOBER 3, 2022

Launched in May 2020 by OpenAI, GPT-3 uses deep learning to produce human-like text. Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. All of these bring interesting (and helpful) automations to the writing process.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Quick Sprout

DECEMBER 14, 2022

Soft tones are definitely trending in 2020. Here’s a screenshot from the 2020 look book on the homepage of their website: The colors are muted, classy, and very appealing. The difference between the 2013 site and the 2020 site is like night and day. Retro color schemes are making a big comeback in 2020. Soft Tones.

Website 140

Website Text Portfolio Architecture 140

Make a Living Writing

JANUARY 27, 2024

Ad I’m on their shortlist for their next content projects!). Through the first half of 2020, I sent out 10 or more pitches to different publications a week. My passion for farming is what has built up my LinkedIn following Even with a global pandemic, I earned more writing in 2020 than my best year as a farmer.

Writing 104

Writing Food Freelance Writer 104

Neil Patel

DECEMBER 2, 2021

In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. This year, the five days between Thanksgiving and Cyber Monday are projected to increase by 14 percent compared to 2020. Run awareness-based campaigns on every major paid ad channel.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Freelance Union

AUGUST 1, 2023

SATURDAY, July 18, 2020 (HealthDay News) -- Grilling. SOURCE: Arizona Burn Center and Reis Group, news release, June 30, 2020 All are part of summer's pleasures -- but they also pose burn risks. A new survey of 1,000 U.S. adults found that 53% mistakenly think their burn risk is lower than it actually is.

Ads 69

Ads IT 69

Moz

APRIL 22, 2020

Adding related keywords to a page is a smart strategy for increasing topical relevance. We couldn't squeeze everything in the previous chapters, so we added all our extra resources here. Understanding how to use these metrics goes a long way in choosing the exact right keywords to invest in. Read Chapter 3: Prioritizing Keywords.

Keywords 65

Keywords SEO Consulting Concept 65

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. For example, if a large portion of traffic drops off from the product description page, consider adding BNPL information near the search bar or on the category or product page. BNPL allows consumers to split large purchases into several monthly payments, interest-free.

Retail 134

Retail Finance Sales Consulting 134

Contently

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” Paid ads and content marketing have inverse reputations. Let’s say you have $500.

Content Marketing 115

Content Marketing Marketing Content Content Creator 115

Smart Blogger

FEBRUARY 16, 2023

Backlinko , 2022) The #1 organic result on Google gets almost 20x the traffic of the top ad (39.6% 51% of people who listen to 5 or more hours of podcasts per week say they pay more attention to ads on podcasts than ads on other media. Hubspot , 2022) Instagram’s ad reach grew 20.5% SEO Statistics What about SEO ?

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

Neil Patel

MARCH 25, 2021

In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix. Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions. Audience targeting: TikTok lets you target ads based on location, demographic, and behavioral metrics.

Landing Page 141

Landing Page Social Media Advertising Creativity 141