Copify

MAY 13, 2022

The About Us page of your website is one of the most visited pieces of content, so it's important to get it right. The post What to write in an About Us page of a website (with examples) appeared first on Copify Blog.

Website 52

Website Writing Blog Blogging 52

Jasper

MARCH 14, 2023

Connect with potential clients by learning how to write an about page that explains your values and selling point while converting visitors to buyers.

Writing 52

Writing 52

Jasper

FEBRUARY 7, 2023

CNET and The Arena Group are using gen AI but there are big differences in their approaches to accountability and human intervention.

Publisher 52

Publisher Publishing Publishing 52

Honey Copy

MARCH 16, 2022

It’s less about how we would define ourselves and more about what we say and what we do and whether or not what we do aligns with what we say. In other words, a character is built with the words that come out of his mouth and the decisions he makes in tight situations. The character within ourselves isn’t all that different.

52

52

AWAI

DECEMBER 1, 2022

Follow the “client brief” to do this practice assignment, using tips from a master. Practice is the best way to keep improving as an online copywriter.

Copywriter 75

Copywriter Copywriting 75

Nick Ursborne

APRIL 6, 2024

It doesn’t appeal to us or engage with us at an emotional level. This is a powerful message, and a great way to market your services, particularly if you start early and are among the first to talk to a company about the need for a Human In The Loop. But there IS a problem. There’s no human in the loop.

Copywriter 255

Copywriter Copywriting Writing Freelance 255

Elna Cain

APRIL 15, 2024

I’ve been hearing a lot of stories about ultra-long job interview process steps, multiple people involved, and at the end of all the hoops candidates go through, they are told they didn’t get the job. ” Dana goes on to talk about how freelancing is different from traditional employment. I find this crazy.

Freelance 220

Freelance Recruitment Healthcare Portfolio 220

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. Our siblings drive us crazy, but we love them. For marketing writers, it gives us ways to connect with our readers at a deeper level, beyond the reach of what AI tools can achieve. What can you do?

Copywriter 249

Copywriter Copywriting Writing Sales Copy 249

Nick Ursborne

SEPTEMBER 10, 2023

When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well. But when faced with feeling empathy for the feelings or beliefs of people who are not like us, or maybe even disagree with us, it’s a whole lot harder. It just learns about it from data.

Copywriter 217

Copywriter Copywriting Sales Copy Copy 217

Enchanting Marketing

NOVEMBER 28, 2023

I used to think that beautiful writing was just about a poetic writing style. But the more I think about it, the more I realize there’s more to beautiful writing than style. But more than a story of loss, her book is a story of love, and how love sustains us and provides solace. And beautiful writing? It’s human.

Writing 225

Writing Hospitality Food Writing Style 225

Nick Ursborne

FEBRUARY 14, 2024

Because an AI can read about love, but can’t feel it. It can read about how it feels to walk on a beach with a loved one at sunset, but it can never experience it. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. This is where we get to compete.

Freelance 202

Freelance Copywriter Copywriting Copy 202

Nick Ursborne

NOVEMBER 1, 2023

It’s about being sensitive to emotions, whether they are your own or someone else’s. Also, while I address much of this post to community managers and moderators, the same lessons apply to those of us who participate as members of online communities. Before you know it, “only people like us” are welcome.

Copywriter 213

Copywriter Copywriting Digital Media Communication 213

Nick Ursborne

JANUARY 17, 2024

About 30% of jobs will be impacted in a largely positive way, through increases in productivity and improved skills. Whichever way you slice it, these numbers are really, really high… and put us on notice that we need to take action before it’s too late. In fact, they divide things down the middle.

Copywriter 221

Copywriter Copywriting Writer Writing 221

Nick Ursborne

MARCH 14, 2024

” To put this into context, he’s not talking about GPT-4 or the upcoming GPT-5. He’s talking about when AI achieves Artificial General Intelligence, AGI. Elon Musk predicts AGI will be with us by 2025. This isn’t just about marketing, it applies to all knowledge work. Learn about AI and the writing tools it powers.

Copywriter 224

Copywriter Copywriting Agency Creativity 224

ProBlogger

JULY 10, 2011

As the US webmaster and social media manager of Europe’s most successful musical librettist and lyricist, Dr. Michael Kunze , I am intimately familiar with his unique brand of storytelling: the drama musical. In the beginning we learn about the protagonist’s (hero’s) desire to achieve a certain goal.

Storytelling 40

Storytelling Writing Blog Blogging 40

Nick Ursborne

OCTOBER 4, 2023

Now we’re going to talk about how it feels as well. And it separates us from anything written by AI. The domains of Emotional Intelligence give us a structure or template to work with. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own?

Storytelling 227

Storytelling Copywriter Copywriting Writing 227

Nick Ursborne

SEPTEMBER 18, 2023

In my mind, there’s no question that AI will drive some huge changes for us all. While aware of the harm that can come with AI, his focus was on how we can harness this technology for the betterment of us all. ChatGPT is all about writing, and tools like Midjourney are disrupting the lives of artists everywhere.

Copywriter 232

Copywriter Copywriting Copy Writer 232

Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Mary Karr discusses the importance of revision , and she shows us a rough draft of a sentence from her memoir Lit : Mother drove me to college in our yellow station wagon, and every night we stayed at a Holiday Inn, where we got drunk on screwdrivers. Kent Haruf used a similar ritual to write fiction.

Storytelling 334

Storytelling Writing Text Writer 334

Nick Ursborne

AUGUST 30, 2023

We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure. It has read about emotions, but has never felt them. An AI doesn’t care about the feelings of its readers. Get ahead of the rise of AI… find out more about my course here.

Copywriter 191

Copywriter Copywriting Writing Script 191

Jane Friedman

APRIL 17, 2024

Yet, what little I had read about boundaries when it came to writing (Protect your time! and how much I’ve learned since I began the journey, have revealed a lot about the ways I still need to grow to become the writer I want to be. We think most often about boundaries in the context of relationships with others.

Writing 97

Writing Writer Publisher Publishing 97

Elna Cain

MARCH 27, 2024

Freelance Writers Tips From Potential Clients What’s neat about flipping the script here is that the things that people who hire freelance writers think about when hiring freelancers are usually VERY different from what freelance writers THINK they are. But that’s not necessarily the case.

Freelance 246

Freelance Writer Communication Copywriter 246

Buffer

APRIL 25, 2024

I don’t know about you, but if a mailer is even remotely interesting, it will sit on my countertop or my desk until I act on it. ROAS from direct mail and grow their business threefold in seven months — and what other small businesses can learn from their story about running their own campaigns. 

Ads 86

Ads Brand Advertising Social Media 86

Kristi Hines

JUNE 1, 2023

BlockAtlas – Navigate US Census data! Ask about METARs, TAFs, and NOTAMs for efficient flight planning. Discover perfect vacation accommodations in the US with Got2Go. Hauling Buddies – Helps you find reliable animal transport services using recommendations, reviews, and checks for regulatory compliance.

Transportation 264

Transportation Utilities Finance Portfolio 264

Nick Ursborne

FEBRUARY 27, 2023

For the most part, our clients and prospects think about us only when they need us. Many of us, myself included, write e-newsletters and blog posts, hoping to retain the ongoing and long-term attention of our prospects. We need to wake people up so they can take a fresh look at us. And let everyone know about it.

Freelance 170

Freelance Copywriter Copywriting Publisher 170

Rachelle Gardner

AUGUST 1, 2023

I am so excited about this book! Dietitian Leslie Schilling offers us insight and tools to recognize the lies of diet culture and to free ourselves from them. I am so excited about this book! Dietitian Leslie Schilling offers us insight and tools to recognize the lies of diet culture and to free ourselves from them.

Food 130

Food Post 130

Nick Ursborne

JANUARY 4, 2024

Let’s say I want to write a short blog post about saving for retirement. I know this can be an emotionally charged topic, with people worried about not having enough money to get by, and so on. Planning for decades into the future is inherently uncertain, and it’s okay to feel anxious about it. Let me give you an example.

Copywriter 219

Copywriter Copywriting Construction Copy 219

Elna Cain

FEBRUARY 12, 2024

I mean, you get excited about finding all of these amazing online writing opportunities and so you go to LinkedIn, go to the job section and see hundreds of potential jobs for you! Employee Mindset The companies that use these terminologies or frameworks to advertise a writing job are viewing it from an employee mindset.

Freelance 217

Freelance Portfolio Writing Writer 217

Freelance Union

APRIL 16, 2024

As solopreneurs, we get to change the relationship between time and money and own our expertise in a world that wants to take it from us. It is  a paradigm shift  that completely changes how you think about your work and worth.  In hierarchical work systems, we rely on others to tell us what to do and how to do it.

Projects 81

Projects Freelance Engagement Marketing 81

Nick Ursborne

JANUARY 22, 2024

Many of us now use these tools to help with brainstorming, research, outlines, and first drafts. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. Some brands are deliberate about evoking emotions and feelings.

Copy 216

Copy Copywriter Copywriting Writing Style 216

Enchanting Marketing

NOVEMBER 15, 2022

Yong’s book doesn’t just provide fascinating lessons in sensory biology, it also shows us how to use concrete language to get readers out of their bubbles and invite them into a different world. To the sparrows and starlings perched in a tree behind us, it goes from red to ultraviolet, with perhaps even more gradations in between.

Transportation 215

Transportation Storytelling Food Text 215

Content Hacker

MARCH 6, 2024

But let’s cut through the Hollywood drama to see how AI really impacts us, from simplifying daily tasks to transforming industries. The truth about AI is far from what Hollywood has us believe. The truth about AI is far from what Hollywood has us believe. AI’s not just a buzzword or some far-off sci-fi dream.

IT 95

IT Medical Creativity Agency 95

Grammarly

APRIL 17, 2024

In this guide, we explain everything you need to know about paraphrasing a paragraph. If your topic is slightly different from the source topic, only include the parts relevant to what you’re writing about. Get rid of phrases or even entire sentences that aren’t related to what you’re writing about.

Text 88

Text Writing Style Writing Ads 88

Buffer

DECEMBER 5, 2023

So, in this article, I share how the Guest Post Program came to be and how we’re thinking about its future. Our research wasn’t just about setting rules; it was about understanding how to define our goals and create something beneficial for us and our writers.

Post 113

Post Editorial Proofreader Communication 113

Buffer

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. When Christopher Nolan announced he was making a movie about theoretical physicist J. Movie generated $1.36

Social Media 119

Social Media Media Storytelling Entertainment 119

Jane Friedman

NOVEMBER 20, 2023

every word—needs to be packed with meaning, and every sentence needs to lead us onto the next, not by jumping from scene to scene, but from one vital turning point in the story to the next. What do such details tell us about where the story is headed and why that matters? Forget the phrase “my story is about.”

IT 105

IT Writing Concept Text 105

Backlinko

FEBRUARY 22, 2024

This section covers key stats on the widespread use of AI, especially generative AI, in businesses and the rapid growth of platforms like ChatGPT. 42% of enterprise companies worldwide (with over 1,000 employees) actively use AI – IBM An estimated 100.1 billion in 2022) and accounted for approximately 17.5%

Content Creation 85

Content Creation Search Engine Optimization Communication Agency 85

Ahrefs

MARCH 18, 2024

Which was not the first time I saw us being criticized for the accuracy of our search volume metric. But here’s the kicker… There’s NO SUCH THING as an accurate search volume: I already published a pretty detailed article about … Read more ›

Publisher 102

Publisher Publishing Publishing SEO 102