Remove about promise
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TikTok: Time To Get Serious About Its Content Marketing Promise?

Content Marketing Institute

Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question. Continue reading →

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

It’s not just about everyone using ChatGPT or GPT-4. It’s also about how writers are seeking to optimize their use of these tools. When copy lacks a unique voice or appeal, it’s unlikely to be talked about and shared. This is the topic and promise of my new course, Futureproof Copywriting.

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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

Nick Ursborne

ChatGPT is all about writing, and tools like Midjourney are disrupting the lives of artists everywhere. Tools like ChatGPT can read about humans feeling emotions, but they can’t feel them first-hand. This is the thrust and promise of my new course, Futureproof Copywriting. What steps should you take to protect your own future?

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Is Value-Based Pricing Pirate Capitalism?

Freelance Union

What is the promise of capitalism? Stay with me here…I promise we’ll get to the pricing part.) The promise of capitalism is reserved for those at the top. It is  a paradigm shift  that completely changes how you think about your work and worth.  Less time doesn’t mean less value.

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How to Be More Personal in Your Writing (Without Cringing)

Enchanting Marketing

Let me tell you a tiny story first … The email confirmation from the hotel looks promising. But that’s thinking about numbers, not people. In the world of online writing, we often talk about followers, audiences, and email lists. The first miniature story I wrote was about my experience as tour leader in China.

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

It just learns about it from data. Writing with empathy isn’t just about being warm and cuddly. It’s about dramatically improving the performance of your copy and content. This is the topic and promise of my new course, Futureproof Copywriting. But empathy isn’t one of them. An AI can’t experience emotion first-hand.

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How stories add emotional appeal to your AI-assisted copy and content.

Nick Ursborne

It could be an origin story, talking about how you came to launch the business, and the struggles you went through during the early years. Or it could be about how you overcame difficulties and challenges as your business grew. You’ll want these stories to be about their experiences with your products or services.

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