Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. And for years, I stuck with this freelance title. 10/word to $.50/word

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Hone your research skills to gather valuable information that supports your message. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Smart Blogger

JULY 13, 2023

You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance. That way, you ensure your ads are seen by folks who are actively searching for a bakery like yours. Well, meet SEMRush.

Digital Marketing 75

Digital Marketing Landing Page Keywords Construction 75

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Without this essential set of information, you’ll have a hard time making an educated decision. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Source: Statistica.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 95

Marketing Persuasion Social Media Brand Awareness 95

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

Agency 144

Agency Landing Page Consulting Portfolio 144

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. In other words, without having to deploy paid advertising or paid search ads to generate traffic. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

MAY 25, 2023

Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader. Picture this: an ad campaign filled with vivid images but no words, just silent messages. Why is Copywriting Important? Here’s an example. Nightmare, right?

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Once that’s set, they whip up eye-catching ads that make people want to click and find out more. Once that’s set, they whip up eye-catching ads that make people want to click and find out more.

Engineering 64

Engineering Landing Page Marketing Construction 64

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. How can you do that when marketing without cookies? Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? When you introduce local paid ads to your strategy, you’re taking that a step further.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

MAY 26, 2023

Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Neil Patel

APRIL 5, 2023

What are the right tools to get this information? More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Follow your favorite marketing blogs and learn new techniques as soon as they’re released.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. While these searches can entertain, they can also inform your content strategy, by helping you create content that users are likely to be interested in. For example, we searched “digital marketing.”.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. The information on this graph allows you to compare the trajectory of your competitors with your own site’s progress. Let’s go! What Is SpyFu?

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. What are The Different Types of PPC Marketing? Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

FEBRUARY 18, 2021

Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. Best Ways to Use This Tool: Get organic keywords and ranks of competitors Get ad keywords and traffic numbers of competitors Look at data in a graphic format.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. For example, let’s say your business is running a Facebook ad. They see your ad and pause to look for a second. Maybe they click the ad, fill out a form, and end up having a conversation with you. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. On the contrary, B2C ads lean heavily on emotions, storytelling, and lifestyle appeals to grab attention and entice consumers.

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

Backlinko

JUNE 2, 2023

All I had to do was select a template, type in the information about my desired content, and adjust the output settings. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. I added these details: “$9.99 What I like: The fact that Copy.ai

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

MARCH 10, 2023

And yet, for anyone that knows Amazon, a vendor manager might not be truly informed of what best for SEO on their own platform. However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. After that, then they may click for more information.

Writing 72

Writing Electronics Utilities Keywords 72

Content Hacker

JUNE 30, 2023

To ensure these materials align with your core course content, identify areas where students might need more information or clarification. Market Your Course Effectively High-quality marketing content will help you showcase the benefits of your course and provide valuable information to your potential customers and students.

Collaboration 78

Collaboration Blog Blogging Banking 78

Content Hacker

JANUARY 10, 2024

AI Content Creation Tools: A Game Changer for Entrepreneurs If you’re looking to stay ahead in the competitive world of digital marketing, embracing AI-powered content creation could be your smartest move yet. Do Keyword Research and Topic Clustering Keyword research is a fundamental part of any successful content marketing strategy.

Content Creation 40

Content Creation Brand Content Proofreader 40

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. The benefit to its users is access to the best information. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Smart Blogger

OCTOBER 16, 2023

Email marketing messages, copywriting , infographics, step-by-step tutorials, sales pages, inspirational quotes , content marketing , case studies , calls to action , testimonials , tweets , and other social media posts are all designed to influence the reader (and prospective customers) in some way. Graphic, yes, but also true.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

ContentWriters

NOVEMBER 9, 2022

Ad campaigns. When it comes to testing B2B marketing efforts, the options and possibilities are endless. You can test different ad copy, call-to-action buttons, images, and more to see what drives the best results. Product pages. Checkout flows. Email campaigns. A/B testing can be used to test anything on your website.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Smart Blogger

JULY 31, 2023

is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. can do it all.

Blog Writer 78

Blog Writer Writer Content Creation Long Form Content 78

Moz

NOVEMBER 2, 2020

To ensure your local business is ready to welcome the maximum number of shoppers on the big day, check these off your list: Do a quick audit of your website to be sure all contact information and hours of operation are current and accurate for each location of your business. Share-worthy Buy Local statistics. We hope to see you again soon!”.

Marketing 71

Marketing Agency Education Food 71

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. That’s what SEO is all about nowadays, right?

Content 74

Content Keywords Ad Copy SEO 74