Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads. First, how can you tell which posts in your feed are ads? How much do Instagram ads cost? WebFX says Instagram ads cost between $0.20

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

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Ads Landing Page Advertising Text 144

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

Ads 109

Ads Ad Copy Copy Contractor 109

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. These ads are ideal for large companies with large budgets.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

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Ads Landing Page Ad Copy Copy 73

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

Utilities 104

Utilities Ads Engagement Agency 104

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 106

IT Ad Copy Keywords Landing Page 106

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

APRIL 19, 2021

To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Twitter Ads Are Dirt Cheap. However, there’s even more incentive: Twitter ads are dirt cheap. 3 Types of Twitter Ads You Can Leverage. Keyword Targeting.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Grammarly

JULY 28, 2023

The prompt gives the AI all the information it needs to perform the task. Instead of writing the email yourself, you can have an AI writing assistant compose it for you—just make sure to include all the information you want mentioned in your prompt. You can even request the information as a chart or graph if you prefer.

Writing 96

Writing Ad Copy Text Copy 96

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. For example, which ad copy is more appealing in February?

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. Sounds exciting?

Marketing 123

Marketing Ad Copy Advertising Copy 123

Smart Blogger

JANUARY 22, 2024

But it’s not just about informing them about your products or services but connecting with them on a level that goes beyond the transactional. The key is to create content that is not only informative but also resonates with your target audience’s interests and needs. It’s where you start to build a deeper relationship.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. When you introduce local paid ads to your strategy, you’re taking that a step further.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Copywriter Collective

MAY 3, 2024

Keep Your Content Draft Simple When discussing marketing content, it’s important to understand that only a small portion is required to present detailed information. Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Freelance Writing Jobs

JANUARY 22, 2023

If you can write with the intention of hitting the emotions of your audience while illustrating the benefits of your business through hard facts and statistics, you’ve got a recipe for a landing page that focuses on the consumer’s needs while subtly sharing information about your company alongside it as the solution to these needs.

Writing Style 75

Writing Style Script Landing Page Writing 75

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. In other words, without having to deploy paid advertising or paid search ads to generate traffic. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). Content writing is purely informational, so readers enjoy consuming and sharing it. Copywriting. The concept of “copywriting” is still misunderstood by many.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Without this essential set of information, you’ll have a hard time making an educated decision. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. So, that’s a TON of money.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What exactly are PPC ads, and how can they help your business?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Smart Blogger

NOVEMBER 13, 2023

This digital marketing strategy not only showcases your knowledge but also builds trust with your audience, as they see you as an authoritative and reliable source of information. Leveraging a Facebook ad offers an opportunity to reach specific demographics.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Once that’s set, they whip up eye-catching ads that make people want to click and find out more. Once that’s set, they whip up eye-catching ads that make people want to click and find out more.

Engineering 59

Engineering Landing Page Marketing Construction 59

Jane Friedman

APRIL 19, 2023

However, beware—as I mentioned earlier, the information isn’t always accurate. After listing some basic information available online, it said I was also the founder of National Freelancers Day. I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words.

Creativity 127

Creativity Ad Copy Copy Writer 127

Neil Patel

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. Again, there are pros and cons to this as well.

Ads 104

Ads Keywords Text Ad Copy 104

Neil Patel

DECEMBER 4, 2020

What information are your potential customers looking for? How do they search for that information? When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. An ad budget of hundreds (or even thousands) doesn’t guarantee a sale, but PPC is worth a try for most markets.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. On the contrary, B2C ads lean heavily on emotions, storytelling, and lifestyle appeals to grab attention and entice consumers.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Backlinko

JUNE 2, 2023

All I had to do was select a template, type in the information about my desired content, and adjust the output settings. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. I added these details: “$9.99 What I like: The fact that Copy.ai

Content 67

Content Landing Page Ad Copy Copy 67

Make a Living Writing

APRIL 18, 2023

Some have information, some have examples of copywriting , some are stories of successful copywriters. Whether they worked at some of the most famous ad agencies in the world, have an impressive client roster, or something else, you know they know what they are talking about. What Is A Copywriting Book?

Copywriter 117

Copywriter Copywriting Copy Persuasion 117

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. The data provides you with information regarding their location, skills, occupation, and data about other people they like and follow on social media. What is an insight?

Banking 125

Banking Social Media Healthcare Advertising 125

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

Marketing 145

Marketing Social Media Advertising Management 145