Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Social Media Advertising 142

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads. First, how can you tell which posts in your feed are ads? How much do Instagram ads cost? WebFX says Instagram ads cost between $0.20

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

Ads 81

Ads Creative Director Storytelling Advertising 81

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. Do you have a Facebook ads strategy? What about Facebook ads make them so daunting? Don’t leave your ad copy up to guesswork.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 106

IT Ad Copy Keywords Landing Page 106

Smart Blogger

JANUARY 22, 2024

Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. Promoted Tweets.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Smart Blogger

NOVEMBER 13, 2023

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. By aligning your marketing efforts with these insights, you’ll create a more impactful and engaging experience for your potential students. But fear not!

Social Media 79

Social Media Utilities Education Digital Marketing 79

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Understanding these key considerations can be the difference between a sale and a missed opportunity.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads. Collection Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Smart Blogger

AUGUST 11, 2023

Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. But Facebook’s ad targeting is so nuanced that it’s like turning that haystack into a magnet. Step 5: Engage with Your Audience Posting is just half the game.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. With PPC campaigns, the action is sales.

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. In this form, you engage customers by writing high-quality and valuable content. Website Sales Copy.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. One day you could be writing a persuasive sales page for a revolutionary tech gadget, the next you could be crafting an inspirational narrative for a charity. ”, you’re not alone.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. In some cases, this might not be a problem (such as you are writing for passion), but if you want to make sales and know how to market a book, then your writing has to be informed by your research. Engage with readers on social media.

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

DECEMBER 4, 2020

When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. If your advertisement says “houses for sale in Naperville,” then it has to deliver on its promise. An ad budget of hundreds (or even thousands) doesn’t guarantee a sale, but PPC is worth a try for most markets.

Marketing 127

Marketing Advertising Landing Page Keywords 127

The Creative Penn

DECEMBER 10, 2023

The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. The first section is an ad about vibrant decorative stones for the garden, clearly not relevant. The top section is again based on ads, but it’s relevant so I don’t mind.

Keywords 98

Keywords Advertising Text Engineering 98

Content Hacker

JUNE 30, 2023

Promote on YouTube/Social Media Channels Create engaging video content that highlights key aspects of your course, such as testimonials, success stories, or previews of lessons, and share them across various social media platforms to reach a wider audience interested in your niche topic. Use effective marketing strategies to drive sales.

Collaboration 98

Collaboration Blog Blogging Banking 98

Jane Friedman

APRIL 19, 2023

In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales. I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 129

Creativity Ad Copy Copy Writer 129

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. billion interactions every day.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Smart Blogger

JULY 6, 2023

From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. In essence, mobile marketing is about harnessing the power in your pocket and channeling it to connect, engage, and grow your business. This strategy involves inserting ads within mobile games.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. Engagement rates are way up — but organic reach is way down. But it’s not so simple. Absolutely. Yes and yes.

Social Media 145

Social Media Persuasion Promotion Engagement 145

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results. Which Works Better?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

MARCH 10, 2023

The prospective client was engaged and asking some great questions. However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. We went through our audit of both their paid and product detail pages. After that, then they may click for more information.

Writing 72

Writing Electronics Utilities Keywords 72

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. I added these details: “$9.99 You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Ads Advertising Text Social Media 104