Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

Ads 144

Ads Landing Page Advertising Text 144

The Hoth

JANUARY 25, 2024

SEM is where you use paid search ads to market your business. These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. It’s because SEM ads cost money. The primary difference? Why is that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Creative Penn

AUGUST 7, 2023

This is all around Facebook and Amazon ads. So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. Over time, what we're hoping to do is to continue adding different rides, different areas of the park, that authors need and are going to find fun and exciting.

Ads 98

Ads Marketing Retail Publisher 98

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Promoted Tweets.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 106

IT Ad Copy Keywords Landing Page 106

Smart Blogger

JANUARY 22, 2024

Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch.

Writing Style 75

Writing Style Script Landing Page Writing 75

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

Marketing 145

Marketing Social Media Advertising Management 145

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. How do you write an article that sells a product without being “sales-y”? While all of the above promote a company, they can also establish authority, create a unique voice and appeal to a specific demographic.

Copywriter 87

Copywriter Copywriting Freelance Content Creation 87

Content Writing

DECEMBER 20, 2022

If by any chance you want to harness advantages of digital marketing to promote your business, you should distinguish content writing from copywriting. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Case Studies.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. How is it different from local SEO? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Content Hacker

JUNE 30, 2023

We’ll discuss collaborating with niche experts, creating supplementary materials, the power of CTAs, using social media channels for promotion, and more on how to sell my course through my blog. Potential cross-promotion opportunities between your audiences. Use effective marketing strategies to drive sales.

Collaboration 98

Collaboration Blog Blogging Banking 98

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. Email copywriters specialize in crafting engaging content for newsletters, promotional emails, and more. Intriguing?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Jane Friedman

APRIL 19, 2023

In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales. I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 128

Creativity Ad Copy Copy Writer 128

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

BKA Content

JANUARY 19, 2023

Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales. The first is via paid traffic such as paid ads. There are several platforms that you can use to run ad campaigns including Meta (Facebook & Instagram), Google Ads , Tik Tok, and more.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s about offering value to your audience and subtly promoting your business. Suppose you run a small online bakery. Because it provides clarity.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Smart Blogger

AUGUST 11, 2023

Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. But Facebook’s ad targeting is so nuanced that it’s like turning that haystack into a magnet. Are you aiming for brand awareness , driving sales, or community building?

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Smart Blogger

JULY 6, 2023

From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. With the time-sensitive and location-specific nature of mobile devices, you can deliver promotional messages tailored to the user’s context. This strategy involves inserting ads within mobile games.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

DECEMBER 4, 2020

When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. If your advertisement says “houses for sale in Naperville,” then it has to deliver on its promise. An ad budget of hundreds (or even thousands) doesn’t guarantee a sale, but PPC is worth a try for most markets.

Marketing 127

Marketing Advertising Landing Page Keywords 127

The Creative Penn

DECEMBER 10, 2023

The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. The first section is an ad about vibrant decorative stones for the garden, clearly not relevant. The top section is again based on ads, but it’s relevant so I don’t mind.

Keywords 98

Keywords Advertising Text Engineering 98

Smart Blogger

OCTOBER 16, 2023

Email marketing messages, copywriting , infographics, step-by-step tutorials, sales pages, inspirational quotes , content marketing , case studies , calls to action , testimonials , tweets , and other social media posts are all designed to influence the reader (and prospective customers) in some way. Power words can help with SEO too.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Yes and yes.

Social Media 145

Social Media Persuasion Promotion Ads 145

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

The Creative Penn

JANUARY 6, 2023

Different ways to monetize your brand to make ads profitable. The effect of Apple's privacy rules on Facebook ads. But then they added different abilities and different mechanisms that enabled you to reach different segments of your potential readership, and the advertising platform was built.

Advertising 98

Advertising Marketing Ads Social Media 98

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The more pieces of content you can release to drive customers down your sales funnel, the better – and using AI to write is the most efficient way to do so. . #5: How to promote your account. The best part?

IT 105

IT Proofreader Writing Content 105

The Hoth

NOVEMBER 1, 2022

If you’re only releasing two high-quality blogs a week, but they’re releasing 5, they’ll likely outrank you, as well as generate more traffic, leads, and sales due to their heightened output. . For instance, let’s say a competitor launched an expensive new video campaign promoting a new product. .

IT 98

IT Content Creation Content Copy 98

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

The Creative Penn

FEBRUARY 5, 2024

So I thought, well, loads of these people just don't have any of the kinds of resources and tools and knowledge that as a publicist working in those big industry, that you kind of start to take it for granted that people know what to do when it comes to promoting themselves. The ads are different. That's great.

Brand 98

Brand Social Media Publisher Publishing 98

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

The Creative Penn

APRIL 24, 2023

So with my books, the back of my mind was, what if some journalists think, oh, you're trying to promote arranged marriages or some kind of archaic out-of-date tradition. However, I was prepared for those questions that might come up and how I would answer it, and say, well, I'm not actually promoting it at all. So is it worth it?

Marketing 98

Marketing Publisher Publishing Publishing 98

Content Hacker

NOVEMBER 1, 2022

So much so that an emotional connection can increase sales by 23%. This brand voice example: Promotes a positive body image. On official branding, ads, copy, and packaging, what if you saw the brand name spelled various ways, like “CocaCola” or “Coca-COLA” or “Coca cola”?

Brand 98

Brand Content Creation Communication Social Media 98