Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Why You Should Target Generation X Through Paid Ads. How Old is Generation X?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

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Ads Landing Page Advertising Text 144

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

Ads 142

Ads Landing Page Social Media Copy 142

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads?

Ads 109

Ads Ad Copy Copy Contractor 109

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. SEM is where you use paid search ads to market your business. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. Matt has a great newsletter and courses for authors around Facebook ads and direct sales.

Ads 52

Ads Marketing Sales Retail 52

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. Do you have a Facebook ads strategy? What about Facebook ads make them so daunting? Don’t leave your ad copy up to guesswork.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

The Creative Penn

AUGUST 7, 2023

This is all around Facebook and Amazon ads. So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. Over time, what we're hoping to do is to continue adding different rides, different areas of the park, that authors need and are going to find fun and exciting.

Ads 98

Ads Marketing Retail Publisher 98

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 106

IT Ad Copy Keywords Landing Page 106

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. Examples of these objectives include: website conversions app installs engagement increasing your follower base.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business. Leapfrog the Competition.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. How do you write an article that sells a product without being “sales-y”? Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Explore Creativity.

Copywriter 88

Copywriter Copywriting Freelance Content Creation 88

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Your Max CPC is determined by your website’s conversion rate, profit per customer, and target advertising profit margin.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Website Sales Copy. Cost-per-mills (CPM ads). Copywriting. The concept of “copywriting” is still misunderstood by many.

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Copywriter Copywriting Electronics Writing 94

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.)

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Understanding these key considerations can be the difference between a sale and a missed opportunity.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking. Why is Copywriting Important?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. With PPC campaigns, the action is sales.

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. International self-publishing websites like Amazon have brutal algorithms that punish the unaware. In many ways, having a book is like having a website. There are lots of ways you can build your online presence: Create an author website.

Marketing 143

Marketing Social Media Sales Construction 143

BKA Content

JANUARY 19, 2023

Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales. Online Marketing Preparation Before you do any marketing online, make sure that you have a website that is fast and well-designed and that you can make changes to easily. Which one is best?

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. To do this, brand your social media profiles and website to position yourself as the specialist. You can also niche down by your service.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. billion interactions every day.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? SEO is called organic because it can deliver traffic to your website organically. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Content Hacker

JUNE 30, 2023

Let’s explore some popular options: Leverage WordPress Plugins/Themes for Online Courses The platform I recommend most for blogging, website-building, and everything that goes along with those? Be smart and sell your course from your website, a.k.a. Use effective marketing strategies to drive sales. WordPress.

Collaboration 98

Collaboration Blog Blogging Banking 98