Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. To the dismay of writers like myself, AI is great at copywriting!

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Copywriter Copywriting Script Marketing Copy 95

Neil Patel

FEBRUARY 17, 2021

How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising. Whether you advertise on Google, Facebook, Amazon, LinkedIn, or any other platform, you need to attract people’s attention. It’s in the name!

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Promotion Sales Ad Copy Retail 131

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers.

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Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies.

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The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

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Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. Why Should You Use Facebook Marketing? Types of Facebook Ads.

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Marketing Social Media Advertising Management 145

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Keyword research plays a huge role in any digital marketing campaign.

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Ads Brand Awareness Keywords Digital Marketing 139

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Market Your Course Effectively 5. Use Paid Advertising to Sell Your Online Courses 8. So buckle up and get ready to learn all about selling your online courses effectively!

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Collaboration Blog Blogging Banking 98

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC).

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SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JANUARY 19, 2022

What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). This includes factors such as misrepresentation to inappropriate ad copy.

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Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

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Ads Creative Director Storytelling Advertising 81

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. What are you trying to achieve with your marketing efforts? Social Media. Paid Advertising.

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Lead Generation Social Media Advertising Persuasion 132

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you.

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SEO Search Engine Optimization Advertising Brand Awareness 100

Copywriter Collective

JANUARY 24, 2023

The copy should persuade, tell a story, and sway audiences to take a specific action. Take the example of a product advertisement. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. Copywriting, What Is It?

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Copywriter Copywriting Creative Director Portfolio 52

Smart Blogger

AUGUST 5, 2023

B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising. B2C marketing, however, is often about reaching a broad audience, creating mass appeal through emotional and aspirational messaging. It’s more of a marathon, not a sprint.

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Ad Copy Utilities Manufacturing Government 70

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

The Hoth

FEBRUARY 2, 2023

The only things that needed to be added were a team and a budget large enough to scale the business. They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Their solution? Do you need some outside help with scaling your business?

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Manufacturing Consulting Construction Retail 96

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Let’s dive in. What’s not?

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Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Hootsuite is by far one of the best competitive research tools for tracking social media analytics.

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Social Media Keywords SEO Advertising 133

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Neil Patel Digital — Best data-driven multi-channel PPC agency. Let’s get started!

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Agency Landing Page Consulting Portfolio 144

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Copywriting is more than just decorating your advertisements with words. Social Media Copywriting Scrolling through your social feed and stopped by a compelling post?

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Copywriter Copywriting Copy Persuasion 72

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

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Ads Advertising Text Social Media 104

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. How are companies using AI copywriting? The findings?

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Copywriter Copywriting Writing Script 143

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. The first is by White Shark Media.

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Landing Page Ad Copy Ads Keywords 138

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign. Of course, no reasonable digital marketer would say “no.”

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Landing Page Lead Generation Persuasion Telecommunication 145

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. Paid clicks refer to the traffic generated through online ads where the advertiser pays a fee for each click on their ad. Let’s go! What Is SpyFu?

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Ad Copy Keywords Projects Advertising 64

Neil Patel

MAY 12, 2021

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. This approach is risky as you may not get enough customers to cover the cost of advertising.

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Ads Advertising Keywords Banking 132

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

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Ad Copy Landing Page Social Media Keywords 90