Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

DECEMBER 14, 2020

Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Then come back to this post for a deep dive into advertising.

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Ads Landing Page Advertising Text 144

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Without this essential set of information, you’ll have a hard time making an educated decision. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Ashleyn Writes

FEBRUARY 16, 2022

In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. This is why “partnerships” isn’t included here … because to me, partnership kinda goes under the sales bucket of marketing … there’s a residual kickback. WHAT IS ADVERTISING? Helen Woodward.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JANUARY 20, 2021

The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million. Wouldn’t we be better off focusing on Facebook ads ? You need to attract potential buyers and funnel them into your sales funnel. Absolutely. Yes and yes. Here’s why.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Sales Pages: Pages dedicated to showcasing and selling products or services.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

FEBRUARY 23, 2023

Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them.

Ads 104

Ads Advertising Text Social Media 104

Smart Blogger

MAY 31, 2023

It’s your roadmap in the vast digital marketing landscape, helping you reach your desired destination — be it enhancing brand awareness, increasing traffic, or boosting sales. These platforms also offer targeted advertising options, allowing you to reach an even more specific group within your target audience.

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. When you use curiosity effectively, it’ll lead to increased sales. And, the higher your CTR , the more sales you’ll make.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Moz

NOVEMBER 8, 2020

Moving off the SERP, it’s helpful to know how nearly every advertisement we see is somehow targeted to us. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target. And that’s just on the SERP. The marketing funnel (customer journey).

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Backlinko

FEBRUARY 19, 2024

As a result, it can enhance sales outcomes. This should include information like: Age Gender Location Occupation Level of education Interests Hobbies Income Platform usage It’s essential to recognize that you may have various types of target customers. Without this insight, you’re essentially navigating in the dark.

Ad Copy 89

Ad Copy Landing Page Social Media Keywords 89

ProBlogger

JUNE 2, 2011

But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. In this article I am going to show you the ins and outs of advertising your blog on a budget. Why you should start spending money on blog advertising. Where do you start?

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Advertising Landing Page Blog Blogging 43

The Hoth

JANUARY 25, 2024

These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites. Why is that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97