The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more.

Creativity 98

Creativity Ad Copy Text Government 98

Content Hacker

JUNE 30, 2023

Step #1 : Research well-established educators within your industry who share similar values and goals as yours, including your target audience. Coursera: An education platform partnering with top universities and organizations worldwide. Build relationships with niche experts to create high-quality educational content.

Collaboration 98

Collaboration Blog Blogging Banking 98

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. One day you could be writing a persuasive sales page for a revolutionary tech gadget, the next you could be crafting an inspirational narrative for a charity. Ready to uncover more about this fascinating field?

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. The ad that wins the bid gets displayed. Are paid ads still worth it? Let’s face it.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 15, 2021

If you’re aiming to target people who are a little lower in the sales funnel and a bit closer to converting to customers, you may want to focus on CPC or CPA. How much do Instagram ads cost?” Your click-through rate (CTR) can also affect pricing because a healthy CTR helps show that your ads resonate with your audience.

Ads 104

Ads Social Media Advertising Ad Copy 104

Copyhackers

SEPTEMBER 23, 2022

.” Which is why zeroing in on your audiences is Strategy #1 in running successful Facebooks ads – though, to be fair, it’s not so much a strategy as it is a you-must-have-this-or-your-ads-will-be-pointless type of step. Don’t leave your ad copy up to guesswork. Or your Meta ad strategy.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

Marketing 71

Marketing Agency Education Food 71

Neil Patel

DECEMBER 14, 2020

Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off-site are still the best option for direct response advertisers looking to make a sale. After you click one of their ads, they just ask for your email address. Business Model with Long Sales Cycle or Small Purchases.

Ads 144

Ads Landing Page Advertising Text 144

Ashleyn Writes

FEBRUARY 16, 2022

This is why “partnerships” isn’t included here … because to me, partnership kinda goes under the sales bucket of marketing … there’s a residual kickback. Think ads on any social media platform, paid placements, and some partnerships. That’s further down the funnel. Click To Tweet.

Media 147

Media Copy Advertising Creativity 147

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). Frase also has an Attention Interest Desire Action (AIDA) template which is really handy for generating ad copy and product descriptions.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

JANUARY 20, 2021

You need to attract potential buyers and funnel them into your sales funnel. Engage your audience with humor, inspirational, and educational content. You can track sales from referral links, engagement on branded content, and the overall performance of your advocates. Head to Ads Manager, then follow these steps from Facebook.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. Education is no longer confined to the four walls of a school. Let’s say you’re interested in the software and education industries.

Freelance 130

Freelance Finance Landing Page Projects 130

Smart Blogger

MAY 25, 2023

Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader. The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. When you use curiosity effectively, it’ll lead to increased sales. And, the higher your CTR , the more sales you’ll make.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Smart Blogger

MAY 31, 2023

It’s your roadmap in the vast digital marketing landscape, helping you reach your desired destination — be it enhancing brand awareness, increasing traffic, or boosting sales. Content that solves a problem, educates, or entertains, earns the audience’s goodwill, laying the foundation for conversion and loyalty.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

FEBRUARY 23, 2023

Adopting a clear but conversational tone: Clever Zebo found that clear sentences that sounded natural and conversational worked best for their body copy. They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference. FAQs What type of LinkedIn ads perform best?

Ads 104

Ads Advertising Text Social Media 104

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Moz

NOVEMBER 8, 2020

Digital marketing efforts can have many different goals ranging from making sales to just increasing general awareness of your brand, so get out there and start! Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

The Creative Penn

AUGUST 7, 2023

So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. So let's say you spend $30 on a promo for lit fic on Bargain Booksy, the expectation is you will make that back in sales. So you see a lift in sales of all the other titles in your series, so we love that.

Ads 98

Ads Marketing Retail Publisher 98

The Hoth

NOVEMBER 1, 2022

If you’re only releasing two high-quality blogs a week, but they’re releasing 5, they’ll likely outrank you, as well as generate more traffic, leads, and sales due to their heightened output. . Modern users crave personalized content and engaging customer experiences that don’t only educate but also entertain. .

IT 98

IT Content Creation Content Copy 98

The Creative Penn

FEBRUARY 24, 2023

How can we educate ourselves and others on the way these AI models work? Some only use AI tools for generating sales descriptions or ad copy. And then you replied and kind of re-educated me on this. To me, the biggest thing that we should be doing is educating people about how to discover what is really true.

Text 98

Text Creativity Publisher Publishing 98

Neil Patel

OCTOBER 14, 2021

They Provide Educational Marketing Materials. Pinterest doesn’t just give you the platform, they create educational marketing materials to teach you how to maximize its effectiveness for marketing your business. There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power.

Brand 145

Brand Social Media Marketing Keywords 145

Backlinko

FEBRUARY 19, 2024

As a result, it can enhance sales outcomes. This should include information like: Age Gender Location Occupation Level of education Interests Hobbies Income Platform usage It’s essential to recognize that you may have various types of target customers. How do they incorporate keywords into their ad copy?

Ad Copy 86

Ad Copy Landing Page Social Media Keywords 86

The Hoth

JANUARY 25, 2024

These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites. Why is that?

Engineering 93

Engineering Ad Copy Marketing Landing Page 93

ProBlogger

JUNE 2, 2011

My goal is not to educate you on every possibility that you could think of but rather to give you an idea of where you can start. If you aren’t very good at crafting ad copy you should check out a lot of resources. Please keep in mind that these topics really are limitless. The strategy. Increase the pressure so to speak.

Advertising 43

Advertising Landing Page Blog Blogging 43