Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. How Old is Generation X?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

FEBRUARY 17, 2021

How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising. Whether you advertise on Google, Facebook, Amazon, LinkedIn, or any other platform, you need to attract people’s attention. It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. Let’s find out. Turn on Google Analytics 4. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Neil Patel

APRIL 27, 2021

If you’re not entirely sure but want to give it a shot, running ads outside of the country might prove to be lucrative if you can get past the hurdles to developing a successful ad campaign. Before you advertise a specific product somewhere, make sure the country spends money in a way that aligns with whatever it is you’re selling.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. A click happens when someone sees your ad and then clicks it.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). When you introduce local paid ads to your strategy, you’re taking that a step further. What is local search marketing? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Neil Patel

MARCH 15, 2021

Is Instagram advertising suitable for your business? 12 Factors That Affect the Cost of Instagram Ads. Ready to move past building your Instagram following and try advertising? You’ll want to understand the platform and your advertising options as you consider costs. How much do Instagram ads cost?

Ads 104

Ads Social Media Advertising Ad Copy 104

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Cost-per-mills (CPM ads).

Copywriter 94

Copywriter Copywriting Electronics Writing 94

ProBlogger

OCTOBER 31, 2016

If a certain age group outperformed the others then you might want to only target that age group with your next ads. Conversely, if you really want to target a certain age group and they weren’t clicking on your ad then you might decide to try a different image or different ad copy to try and get them to engage.

Advertising 54

Advertising Ad Copy Ads Management 54

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Copywriter Collective

MAY 3, 2024

Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. Today, you can access many online tools highlighting wordy and unnecessary content in your marketing copies. Mastering copywriting isn’t an easy task.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Make a Living Writing

APRIL 18, 2023

1 – Ogilvy on Advertising by David Ogilvy When it comes to learning about copywriting, you should always start with one of the first men who pioneered copywriting as we know it, David Ogilvy. Ogilvy on Advertising is the book for anyone who not only wants to be a copywriter, but wants to work in advertising in general.

Copywriter 120

Copywriter Copywriting Copy Persuasion 120

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. Landing Pages A landing page is created for a specific marketing campaign. They’re designed with one goal—to increase conversions and secure a potential sale.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads? Offer Immediate Value.

Ads 110

Ads Sales Banking Advertising 110

Smart Blogger

JULY 11, 2023

It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. Once that’s set, they whip up eye-catching ads that make people want to click and find out more. Then Google posts those ads on SERPs. This is called “ pay-per-click advertising.”

Engineering 64

Engineering Landing Page Marketing Construction 64

The Hoth

JANUARY 16, 2024

Regardless, paid ads are an effective way to start generating traffic and leads from day one, which comes in handy for new sites still trying to overcome their obscurity on the SERPs. Remember, just because someone clicked on your ad is no guarantee that they’ll make a purchase or sign up for your newsletter. We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

MAY 24, 2021

Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 What Is Click Fraud? Click Fraud by Competitors.

Ads 142

Ads Landing Page Social Media Advertising 142

Neil Patel

OCTOBER 26, 2020

I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Rather than patiently waiting for customers to find them, companies use Amazon ads to get seen right now.

Ads 119

Ads Ad Copy Electronics Keywords 119

Smart Blogger

NOVEMBER 13, 2023

Paid Advertising Utilizing paid advertising , like Google Ads, can help you target those actively searching for courses in your niche. A well-crafted ad for your graphic design course, appearing when someone searches for “best online graphic design courses,” can drive significant traffic to your course page.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Content Hacker

JUNE 30, 2023

Use Paid Advertising to Sell Your Online Courses 8. Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads. Boost Your Course Value with Supplementary Materials 4.

Collaboration 90

Collaboration Blog Blogging Banking 90

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. However, paid search ads can be instrumental in expanding your reach and attracting quality leads online.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Intergrowth

NOVEMBER 14, 2022

PPC = Pay Per Click Advertising. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.) TL;DR: any initiatives that help you rank higher in search engines (combines SEO and any form of paid search advertising, such as Google Ads or Bing Ads).

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

APRIL 9, 2021

For example, they have several different types of insights: people, industry, advertising, and talent. It takes a lot of time to test ad copy, photos, and colors to see if they’ll resonate with your audience. LinkedIn Advertising Insights. As marketers, we live and thrive with the data. LinkedIn People Insights.

Banking 125

Banking Social Media Healthcare Advertising 125

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. You can help them discover your brand by advertising effectively on Facebook.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

APRIL 14, 2021

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Tie on your AdWords apron, grab a pen to write down the key steps of a successful Google Ads Campaign, and follow along as I walk you through how to create a profitable Google AdWords campaign from scratch.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Ashleyn Writes

FEBRUARY 16, 2022

In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. WHAT IS ADVERTISING? Advertising is paid marketing placements. Think ads on any social media platform, paid placements, and some partnerships. You May Be Interested In: Facebook Ad Copy Tips to Get You Started with Words.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

DECEMBER 14, 2020

Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Then come back to this post for a deep dive into advertising.

Ads 144

Ads Landing Page Advertising Text 144

The Creative Penn

SEPTEMBER 18, 2023

The Pilgrimage Kickstarter made £25,771 (around US$32K) and I've sold 1350 copies across all the stores so far (Mar -August 2023). This makes advertising it that much easier and cheaper, especially as it's not a ‘popular' genre crowded with advertisers. But with time and continued effort, everything is possible.

Creativity 98

Creativity Sales Retail Publisher 98

Neil Patel

JUNE 29, 2021

It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Customer Acquisition Versus Lead Generation.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Smart Blogger

AUGUST 5, 2023

B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising. On the flip side, B2C, or business-to-consumer, describes companies that sell directly to the end consumer. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136