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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

Budget plays a role here but ad quality and relevance are ultimately the most important factors. If Google decides that your ad isn’t relevant to the audience you’re targeting, Google won’t display your ad high enough and you will end up with low impressions and poor performance. That’s a high-performing ad.

Ads 144
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The Definitive Guide to Search Engine Marketing (SEM) in 2023

Smart Blogger

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. Understanding Search Engine Marketing (SEM) Imagine you’re throwing a party and want everyone to know about it. With SEM, that’s how!

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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 106
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How to Create PPC Campaigns for Real Estate Marketing

Neil Patel

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC Real Estate Marketing Trends.

Marketing 127
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How to Market a Book: 7 Strategies

Neil Patel

Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book. How to Market a Book. No matter how good a book is, no one will read it if it doesn’t have the right marketing.

Marketing 143
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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

SEO 98