Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. People trust ethical brands as they’re authentic and transparent. As a marketer, put people before clicks (and profits).

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

SEPTEMBER 20, 2021

If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. When people organically feature your content (without you paying for it), it’s called “earned media.”. Display ads work well for businesses that want to catch the user’s eye.

Ads 126

Ads Ad Copy Social Media Advertising 126

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. By this point you might be wondering how does copywriting differ from content writing? Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. between 2016 and 2026.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 13, 2023

SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? It’s like a one-stop-shop where you get keyword research, competitor analysis, SEO, PPC, and content marketing tools under one roof. It also provides advanced analytics, tracking your ads in real time.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 11, 2021

A high click-through rate means that a lot of people are seeing the ad, clicking it, and converting. That’s a high-performing ad. If you get a lot of impressions or clicks, but little conversions, it could mean your ad copy is good but the product or service you’re selling doesn’t align with the ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable. However, there is an investment in time and money to create and manage the content you need.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This will help customers connect with your brand better.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Social is all about creating engagement and getting people to share and interact with your content.

Promotion 131

Promotion Sales Ad Copy Retail 131

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. It’s not just about sending text messages anymore. You’re in the right place.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Choose Your Ad Objective.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Hoth

FEBRUARY 2, 2023

To scale a business, you need to establish systems and processes that will set you up for rapid growth – such as developing your brand identity, creating a customer avatar, setting up core values, and optimizing workflows. They’re an example of a small brand that was able to scale internationally due to their tenacity and smart planning.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. If the brand uses complex sell language, it can turn off customers.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. In contrast, B2C buyers are influenced by price, brand reputation, product reviews, and personal taste. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Smart Blogger

JULY 11, 2023

As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. But how do you keep up and ensure your brand remains visible in the vast digital sea? SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. With SEM, that’s how!

Engineering 59

Engineering Landing Page Marketing Construction 59

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. billion users.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Content Hacker

JANUARY 10, 2024

Remember the time when creating content was a long, painstaking process? AI-powered content creation is here and it’s changing the game. Gone are the endless hours of brainstorming ideas or wrestling with writer’s block — AI tools now offer up a smorgasbord of content ideas in seconds. Brainstorm Content Ideas 2.

Content Creation 40

Content Creation Brand Content Proofreader 40

Neil Patel

MAY 14, 2021

First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. They work 24/7, too, so you can literally craft content in your sleep!

Copywriter 143

Copywriter Copywriting Writing Script 143

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. ” Well, you’re in the right place!

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. Weave in relatable experiences, sensory details , and emotional language to create captivating content. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. You can target these sites to get backlinks to your content. Let’s say you want to create an ultimate guide on content marketing.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, let’s say that your organization recently introduced a new coffee brand. Doing this reassures a potential customer who’s still skeptical about your brand.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 23, 2023

By analyzing these patterns, you can create an advertising campaign persona that represents your target market. Segment Your Audience Are you looking to make your marketing efforts more effective? Segmentation enables you to tailor content and ad campaigns according to the needs of particular customer groups.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Let me explain how important this is, using Google as an example: You know that the web is primarily powered by content.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

FEBRUARY 18, 2021

You can use it to explore new content ideas, find keywords, and see what your competition is doing. Best Uses For This Tool: See what content and keywords are performing best for your competitors Find keywords to target Get content inspiration Find new competitors. Price: Free. Monitor Backlinks – A Tool for Keywords.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. For example, our performance content team now writes SEO metas and PPC ad copy. Data-sharing becomes second-nature to an integrated search and content team.

Collaboration 71

Collaboration Content Agency Concept 71

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. Plus, you can include or exclude keywords from your searches which is great for excluding branded terms. These can provide you with more ideas for creating content around a certain topic.

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88