Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, if you’re an author, you’ll find it much easier to trust Seth Godin’s publishing advice than mine. Improving your conversion rates? Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

FEBRUARY 19, 2024

Content Frequency Analyze how often they publish new content and the consistency of their posting schedule. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Copywriting is hard. I’ll give you an example.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Check Your Eligibility.

Ads 119

Ads Ad Copy Electronics Keywords 119

Content Hacker

DECEMBER 15, 2022

I believe it kills creativity when you’re producing true thought leadership. Now, I wouldn’t just blindly publish on these topics. ’ Here are some other ideas that I saw for ways managers can use the tool, I thought these were creative. The squares circled in red were human-generated copy.

Copywriter 103

Copywriter Copywriting Writing Copy 103

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more.

Keywords 98

Keywords Advertising Text Engineering 98

Smart Blogger

JULY 31, 2023

It’s here to aid, not replace, human creativity. Consistency : Ever had those days when the creative juices just aren’t flowing? Here are a few things to bear in mind: Lack of Creativity : While AI can mimic human language, it can’t replace human creativity. From social media captions to ad copies, Copy.ai

Blog Writer 78

Blog Writer Writer Content Creation Long Form Content 78

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Perhaps it is the most succinct form of creative writing that requires specific writing style. Publishing content on online portals comes with some word limits. It has the potential to amplify your brand’s voice for target audiences.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

APRIL 5, 2023

Feedly How can you see what your competitors are publishing? This convenient tool gathers information in one place, enabling you to: Track competitors’ content marketing strategies and get instant updates when they publish new content. Keep an eye out for the top-performing ads. Organize your feeds on one platform.

Social Media 133

Social Media Keywords SEO Advertising 133

The Hoth

OCTOBER 31, 2022

As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. . While AI tools can’t match human creativity and emotion, robots have us beat when it comes to accuracy. That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. .

IT 105

IT Proofreader Writing Content 105

Backlinko

MARCH 19, 2024

Decide the AI’s main role: chatting, information gathering, creative writing, coding, design, or personalization. We’ve found that it’s great for its creativity and the tone that it adopts for writing content—which looks very similar to a human’s.

Architecture 85

Architecture Entertainment Utilities Search Engine Optimization 85

Smart Blogger

NOVEMBER 13, 2023

In this case, publishing in-depth guides on photography techniques or reviews of the latest cameras can establish your expertise and draw photography enthusiasts to your course. Consider using compelling ad copy that addresses common pain points to attract beginners looking for an accessible entry into the field.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). It generates unique, fully-optimized content, ready for you to publish (after some fact-checking, of course).

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

NOVEMBER 1, 2021

All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest. It also stands apart from anything else currently on offer by allowing you to access all of Google’s ad inventory from one lone campaign.

Advertising 92

Advertising Agency Ads Creativity 92

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Here are the highlights and the full transcript is below.

Text 98

Text Creativity Publisher Publishing 98

Content Hacker

JANUARY 10, 2024

These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. Its output is also limited to its training cut-off (which is January 2022) so always verify your sources to make sure you are only publishing factual, updated information. And personalization?

Content Creation 40

Content Creation Brand Content Proofreader 40

The Creative Penn

MARCH 17, 2023

She also uses AI tools as part of her creative process, which is what we're talking about today. She also uses AI tools as part of her creative process, which is what we're talking about today. But first up— Tell us a bit more about you and how you got into writing and publishing. Show Notes What is Sudowrite? Leanne: Right.

Writing 98

Writing Creativity Marketing Copy Copy 98

The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publisher 98

The Creative Penn

FEBRUARY 5, 2024

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Before we get into it— Tell us a bit more about you and your background in the publishing industry. It's pleasure to be here. Thanks for having me.

Brand 98

Brand Social Media Publisher Publishing 98

Neil Patel

JANUARY 20, 2021

There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. There are other detailed data points that come into play: How recently the post was published. How frequently the publisher posts content. Let me explain.

Social Media 145

Social Media Persuasion Promotion Ads 145

The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. So she's got a total now of six books published.

Ads 52

Ads Marketing Sales Retail 52

BKA Content

JANUARY 19, 2023

These platforms are really complicated and require A/B testing, constant adjustments, as well as creatives that must be updated regularly. You have to spend a lot of money to “dial in” your campaigns by testing ad copy, images, videos, and call to action verbiage.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

AUGUST 25, 2020

Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. It’s more important than ever before for PPC ads to be easily accessible on devices of all sizes. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

AUGUST 18, 2020

They’re a small team of 23 expert marketers, creatives, and strategists producing impressive results for companies of all sizes around the world. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Strategy + creative + the right audience segments = high ROI.

Agency 144

Agency Landing Page Consulting Portfolio 144

The Creative Penn

AUGUST 11, 2023

So first up— Tell us a bit more about you and how you got into writing and publishing. Then I saw KDP, I saw that people were self-publishing, and I thought, well, I've always wanted to write a book. You know, I think I went through like 12 revisions of that book, then I published in 2003. I started writing at a young age.

Writer 98

Writer Telecommunication Entertainment Creativity 98

The Creative Penn

APRIL 24, 2023

In the intro, Alliance of Independent Authors Indie Author Income Survey results ; Experience of book to TV show [and previous episode, Johnny B Truant's creative pivots ]; Michael Anderle expands on his AI-assisted goals [ 20Books To 50K Facebook ]; Loop earplugs. So I didn't know anything about self-publishing. And it did great.

Marketing 98

Marketing Publisher Publishing Publishing 98

Men With Pens

JANUARY 12, 2010

I’m inclined to agree with Sir Doyle that the creative mind is very much like an attic, but there is one thing I disagree with: Crowding our brain up with too much knowledge isn’t exactly the problem that most of us encounter. When we neglect the attic of our mind, all our creativity goes to waste. You’re not sure, though.

Creativity 62

Creativity Copywriter Copywriting Writer 62

Content Hacker

JUNE 30, 2023

Don’t yet know how you’ll create and publish content that will earn traffic, leads, and ultimately clicks on those blog CTAs? Skillshare: Focused on creative skills such as design, photography, and writing. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them.

Collaboration 78

Collaboration Blog Blogging Banking 78

Neil Patel

APRIL 12, 2021

Publish those testimonials on your site. I’ve been publishing testimonials from my satisfied clients on this site for some time now, and I can attest to the fact that they help persuade prospects to convert into clients and subscribers. This isn’t a difficult component of your marketing mix to develop.

Retail 141

Retail Marketing Landing Page Copy 141

Verblio

NOVEMBER 4, 2022

I’ve been playing around with Jasper a ton over the last few months, and publishing something is the only way I can justify spending all that time and I’m excited to share findings, examples, and some key learnings. Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Using Power Words in Button Copy and CTA (Call to Action Words) Yep, you can use power words in your CTA button copy too — even if you only have a few words you can fit in there.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. I published 2012 was my first book. So it's weird. Mark: Definitely.

Advertising 98

Advertising Marketing Ads Social Media 98

Moz

NOVEMBER 2, 2020

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. His self-published zine, How to Resist Amazon and Why , sold 10,000 copies and is now headed for formal publication as a full-length book. Social profiles.

Marketing 71

Marketing Agency Education Food 71

ProBlogger

JUNE 21, 2016

One thing to note: if you choose to ‘Boost Your Posts’, you can only currently choose to boost a post that has been published on your Facebook page. Setup your ad. You also get the option to choose Optimization, Bid Amount & When You Get Charged, but I don’t recommend changing them unless you’ve got a lot of experience running ads.

Ads 33

Ads Ad Copy Management Advertising 33

ProBlogger

MARCH 20, 2016

That’s good news for your readers, who will undoubtedly appreciate your creativity and your ability to stand out from the rest. With a little bit of creative thinking, you will be able to come with topics to marry into your niche in no time at all! Here’s an Ad set I ran to promote our blogging guide ( this page ).

Blog 35

Blog Blogging Social Media Construction 35

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. A Degree in Being Creative Reply Mici | Click On Portal ( @clickonportal ) May 4, 2010 at 7:00 am LOL the moment you pointed that out, I literally started noticing words everywhere. Everyone who has a website is a publisher, so think like a publisher. Look again.

Copy 52

Copy Freelance Copywriter Copywriting 52

Content Marketing Institute

OCTOBER 25, 2017

You can’t publish the same ads over and over and get more people to act on them. To catch more target audience members, you need to create different ad creatives. Even if that colorful ad design has worked wonders, a time will come when your target audience develops ad fatigue. Break up repetitiveness.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104