Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. Sure, you might click on the ad – just out of curiosity.

Ads 113

Ads Landing Page Advertising Copy 113

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book. How to Market a Book. No matter how good a book is, no one will read it if it doesn’t have the right marketing.

Marketing 143

Marketing Social Media Sales Construction 143

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. PPC Real Estate Marketing Trends. Today, we see many realtors using trends such as virtual staging, drone photography, inbound marketing, and automation of lead verification.

Marketing 127

Marketing Advertising Landing Page Keywords 127

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Copywriting encompasses many types of content creation: Landing pages. Who creates ad copy to entice consumers? Copywriters can boost SERP ranking through a combination of search engine optimization and content marketing.

Copywriter 90

Copywriter Copywriting Freelance Content Creation 90

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. It is a valuable skill set that can greatly enhance your marketing efforts and contribute to the success of your business or personal endeavors.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. An ethical marketer builds their PPC campaigns based on both moral and business perspectives.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. Or the page takes too long to load.

IT 106

IT Ad Copy Keywords Landing Page 106

Neil Patel

MARCH 23, 2021

Remember, Google Ads work using auction mechanism. The price of ads rise, depending on who’s willing to pay the most for any one display ad. Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Log into Google Ad s and then click on ‘+ Campaign.’.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

APRIL 14, 2021

That means they have figured out which keywords, ads, and landing pages work and do not work in your market. The longer an advertiser has been advertising, the better because that implies the keyword is generating sales. When you’re done reviewing keywords, click on the Ads tab to review your competitor’s ad copy.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Freelance Magic

OCTOBER 19, 2022

A niche is a focused segment of a broader market, usually tailored to a specific demographic. Put simply, a niche is a sub-category and a specialized subject of a bigger market. In other words, you no longer do “everything” for “everyone” and provide a specific service to a specific market. 3 Major Benefits of Choosing a Niche.

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success. What do you do in the meantime?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. There’s no right or wrong marketing channel. But it does depend on your end goal.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different. Case Studies.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Email Marketing Building an email list through email marketing is like growing a community.

Social Media 79

Social Media Utilities Education Digital Marketing 79

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 So if you find your sales dwindling, you now know the reason why. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

DECEMBER 14, 2020

Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. If you’re totally new to Facebook, start with this Facebook Marketing Guide. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success.

Ads 144

Ads Landing Page Advertising Text 144

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Picture this: an ad campaign filled with vivid images but no words, just silent messages. This scenario illustrates the essential role copywriting plays in marketing.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

MARCH 15, 2021

If you’re aiming to target people who are a little lower in the sales funnel and a bit closer to converting to customers, you may want to focus on CPC or CPA. How much do Instagram ads cost?” However, this can have the opposite effect you want and increase how much Instagram ads cost you. Ad Quality and Relevance.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

The Hoth

OCTOBER 31, 2022

That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2: That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The best part?

IT 105

IT Proofreader Writing Content 105

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending.

Marketing 71

Marketing Agency Education Food 71

Smart Blogger

OCTOBER 16, 2023

Authors, freelance writers , copywriters , and content marketers use “power words” to spice up their content and compel audiences to take action. And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Clear as mud?

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

APRIL 5, 2023

If your competitors are doing well, it shows there’s a market, right? It also demonstrates effective marketing to your ideal customers and getting great returns. However, their insights can be so valuable that you might consider such tools an essential piece of the complex marketing pie. That’s where you’re wrong.

Social Media 133

Social Media Keywords SEO Advertising 133

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. With the right strategies in place , you’re setting yourself up to get conversions on the ads you run. Or your Meta ad strategy.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

FEBRUARY 11, 2023

In this article, I’ll show you how to use the copywriter’s equivalent of the Force to consistently write copy that converts and I’ll also provide examples. Use these nine formulas anywhere you need to write effective copy: social media posts, sales copy , email marketing , blog posts , and more. Let’s dive in.

Copywriter 95

Copywriter Copywriting Writing Sales Copy 95

The Hoth

OCTOBER 20, 2022

What are The Different Types of PPC Marketing? Successful ad campaigns require ongoing management and can take time before you begin to see results. Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Thorough Market Research and Plan of Action. So what next? Time-Saving.

Consulting 83

Consulting Portfolio Ad Copy Recruitment 83

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. So, looking at the ‘ content marketing plan ’ keyword, I can see that it moved up 87 spots in the past year. Let’s go! What Is SpyFu?

Ad Copy 64

Ad Copy Keywords Projects Advertising 64

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JANUARY 20, 2021

The network’s ad platform has cushioned the damage for those who’ve made the most of it. Knowing this, should marketers really worry about organic reach? Wouldn’t we be better off focusing on Facebook ads ? It also happens to be the linchpin of any successful marketing campaign. Yes and yes. Here’s why.

Social Media 145

Social Media Persuasion Promotion Ads 145