Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Collection Ads.

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Marketing Social Media Advertising Management 145

Smart Blogger

AUGUST 11, 2023

Trying to navigate the ever-changing landscape of Facebook marketing? Discover the tools and insights to elevate your Facebook marketing game, turning casual browsers into committed buyers. What is Facebook Marketing? It’s real-time market research, letting you adjust and refine your strategies. Let’s jump in!

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Not sure where to start?

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

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Marketing Healthcare Utilities Finance 125

BKA Content

JANUARY 19, 2023

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. PPC Real Estate Marketing Trends. Today, we see many realtors using trends such as virtual staging, drone photography, inbound marketing, and automation of lead verification.

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Marketing Advertising Landing Page Keywords 127

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. What is Mobile Marketing? Let’s dive deeper into the fascinating world of mobile marketing!

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Marketing Social Media Digital Marketing Brand Awareness 57

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. But why does it matter whether a company operates in a B2B or B2C manner?

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Ad Copy Utilities Manufacturing Government 70

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Despite not being as huge as platforms like Facebook and YouTube, Twitter is still an excellent platform for running ads, so don’t ignore it as you design your social media marketing campaigns.

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Advertising Ad Copy Social Media Brand Awareness 128

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. As a result, they get frustrated and leave.

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IT Ad Copy Keywords Landing Page 103

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

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SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. An ethical marketer builds their PPC campaigns based on both moral and business perspectives. Don’t Plagiarize.

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Ad Copy Landing Page Advertising Ads 120

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

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Ads Ad Copy Social Media Advertising 126

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

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Writing Style Script Landing Page Writing 75

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Email Marketing Building an email list through email marketing is like growing a community.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

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Ads Ad Copy Advertising Social Media 127

The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. Create more AI-narrated audiobooks.

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Creativity Ad Copy Text Government 85

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different. Case Studies.

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Copywriter Copywriting Electronics Writing 94

The Creative Penn

SEPTEMBER 18, 2023

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? They compete on marketing spend rather than product innovation. If you don't disrupt yourself, you will be disrupted.

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Creativity Sales Retail Publisher 88

The Creative Penn

APRIL 24, 2023

How can publicity form part of your book marketing strategy? Get your free Author Marketing Guide at draft2digital.com/penn Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage. However, it was one of those touchstones of marketing. So is it worth it?

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Marketing Publisher Publishing Publishing 86

Intergrowth

NOVEMBER 14, 2022

One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. They are strategists, understanding the nuances of the market and the target audience. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy.

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Copywriter Copywriting Persuasion Freelance Copywriting 74

Jane Friedman

APRIL 19, 2023

In an article in The Independent about the hundreds of AI books that have already appeared on Amazon, Authors Guild executive director Mary Rasenberger says, “This is something we really need to be worried about, these books will flood the market and a lot of authors are going to be out of work.”

Creativity 125

Creativity Ad Copy Copy Writer 125

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

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Ads Ad Copy Brand Awareness Keywords 86

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick. Just do it.

Marketing 71

Marketing Agency Education Food 71

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. They Leverage the Best Sales Channel. Not only are phone call leads high quality, but the phone is also statistically the best sales channel for most businesses. Customers clicking on call-only ads know what they want.

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Ads Ad Copy Copy Contractor 109

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. With the right strategies in place , you’re setting yourself up to get conversions on the ads you run. Or your Meta ad strategy.

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Ads Copywriter Copywriting Ad Copy 52

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Market Your Course Effectively 5. Thinkific – Another user-friendly platform that provides course creators with a wide range of tools to build, market & sell their courses.

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Collaboration Blog Blogging Banking 98

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. The ad that wins the bid gets displayed.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 23, 2021

Remember, Google Ads work using auction mechanism. The price of ads rise, depending on who’s willing to pay the most for any one display ad. Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. To stay with the fishing pole example, I’ll pick “sales.”

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Landing Page Keywords Ads Ad Copy 142

Neil Patel

MARCH 15, 2021

If you’re aiming to target people who are a little lower in the sales funnel and a bit closer to converting to customers, you may want to focus on CPC or CPA. How much do Instagram ads cost?” Your click-through rate (CTR) can also affect pricing because a healthy CTR helps show that your ads resonate with your audience.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Make a Living Writing

APRIL 18, 2023

Halbert was one of the most well-known copywriters out there and this is his personal take on what makes copywriting great and in general how to succeed with marketing. 4 – This is Marketing by Seth Godin Seth Godin is one of the modern day marketing experts who understands how to succeed online and grab attention.

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Copywriter Copywriting Copy Persuasion 114

Neil Patel

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Thorough Market Research and Plan of Action. So what next? Time-Saving.

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Consulting Portfolio Ad Copy Recruitment 83

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

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