Backlinko

DECEMBER 21, 2023

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 106

IT Ad Copy Keywords Landing Page 106

BKA Content

DECEMBER 7, 2022

Copywriting encompasses many types of content creation: Landing pages. Social media posts. Who creates ad copy to entice consumers? The higher commercial landing pages rank on search engine results pages, the more likely internet users will click the link. Social Media. Branding Support.

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Direct Leads to a Landing Page.

Ads 142

Ads Landing Page Social Media Copy 142

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Let’s say you need to generate ideas for social media posts for your upcoming marketing campaign. Writesonic Price: Free trial, $12.67/month

Copywriter 91

Copywriter Copywriting Content Creation Ad Copy 91

Neil Patel

MAY 5, 2021

In the example above, the term “social media marketing” is considered a “head” keyword, which means it is searched for very frequently. The much less popular term “social media marketing strategy” receives fewer searches, but indicates the searcher is looking for something more specfic. Social Media Ads.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. Check out an example of a landing page for Monday.com.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

JUNE 9, 2021

Unfortunately, many unscrupulous businesses send people who click on a link in their PPC ads to a different destination. They advertise one thing and send visitors to a different landing page. The bottom line is, sell your products at a fair price and make sure you’re transparent about pricing in your PPC ads and landing pages.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. Don’t be afraid to experiment with different landing pages , different frequencies, etc.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. The first is by White Shark Media.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Source: Statistica.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. For example, let’s say you write landing pages for e-learning platforms. For example, “I write ad copy for ed-tech brands.”.

Freelance 130

Freelance Finance Landing Page Projects 130

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

AUGUST 18, 2020

Ads in search engine results aren’t the only type of PPC advertising. Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. Loud Mouth Media — Best small agency producing big results. Loud Mouth Media is partnered with Google, Bing, and Facebook as well.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. Craft personalized ad copy. Determine the ad format you’ll use (video, text, etc.) Use a campaign management tool like AdEspresso to create, manage, and optimize your paid ads.

Landing Page 142

Landing Page Social Media Sales SEO 142

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. Social Media Posts. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Copywriter Collective

MAY 3, 2024

Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. This tip is important to follow when you are writing content for the homepage of your site or some landing page.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Smart Blogger

NOVEMBER 13, 2023

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Social Media Marketing On social media , it’s all about connecting and engaging with your audience. Leveraging a Facebook ad offers an opportunity to reach specific demographics.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Neil Patel

MARCH 15, 2021

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Backlinko

MAY 14, 2024

Share your survey on social media and email to encourage participation. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints. Including its website.

Marketing 104

Marketing Social Media Keywords Engineering 104

Neil Patel

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. What’s the pain point?

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. Focus on Social Media Ads.

Ads 142

Ads Landing Page Social Media Advertising 142

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Social Media Contests As Sales Promotions. Great seasonal promotions allow you to do this. Loyalty Promotions.

Promotion 131

Promotion Sales Ad Copy Retail 131

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. You can also tweak ad copy, bids, and targeting at any time to test the impact.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. From product descriptions to social media profiles, Jasper has you covered. The variety of templates on offer makes it a great choice for social media marketers and bloggers.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. In the age of digital media, having a steady stream of video views can increase visibility on social media.

Ads 104

Ads Advertising Text Social Media 104

The Hoth

OCTOBER 31, 2022

That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2: That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The best part?

IT 105

IT Proofreader Writing Content 105

Smart Blogger

MAY 25, 2023

An SEO copywriter might use keywords like “best eco-friendly yoga mats,” “sustainable yoga gear,” or “green yoga products” in blog posts, product descriptions, and landing page content. Social Media Copywriting Scrolling through your social feed and stopped by a compelling post?

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

DECEMBER 4, 2020

For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. The great thing about PPC on social media is that they are highly visual media.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s a marketing strategy that gets juice throughout social media and is very much a competitive advantage for Apple and its market share.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

OCTOBER 16, 2020

A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads. Creating laser-targeted landing pages. Write Convincing Copy and Design Effective Landing Pages. Team Makeup.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Hootsuite is by far one of the best competitive research tools for tracking social media analytics. Paid subscriptions start from $119.95

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

DECEMBER 14, 2020

After a few days, delete the ads with the lowest click-through rates (CTRs) and keep iterating on the winners to continually increase your CTR. Writing Successful Facebook Ad Copy. After seeing your image, users will (hopefully) read your ad text. Landing Pages for Facebook Ads. Aim for 0.1%

Ads 144

Ads Landing Page Advertising Text 144

The Hoth

OCTOBER 20, 2022

Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads. Social Media Advertising.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

APRIL 8, 2021

It will instantly tell you if your image will negatively or positively impact your ad performance. Share Ad Mock-Up With Your Team. Once you’ve added your images, ad copy , link, and call-to-action , you can generate a link to share with your team. Add Media to Facebook Creative Hub. Cost Per Action.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Neil Patel

APRIL 7, 2021

How to Select Topics for PPC Ads That Won’t Get Outdated. At this point, you know the importance of creating evergreen ads, but how can you leverage it for your campaigns? Here are some tips for writing ad copy that won’t become outdated. This ad also links to a free consultation and other relevant landing pages.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86