Backlinko

JANUARY 8, 2024

Nation Growth Percentage Chile 84% Argentina 55.30% Peru 49.10% Mexico 47.80% China 43.60% How People Discover Podcasts Podcast enthusiasts discover new content through various channels, with 40% of listeners exploring new podcasts by utilizing in-app search bars. billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03 billion 2027* 62.71

Entertainment 108

Entertainment Advertising Utilities Ads 108

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 79

Social Media Utilities Education Digital Marketing 79

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? This is why we recommend partnering with SEO experts if you want to utilize this marketing strategy.

SEO 82

SEO IT Brand Awareness Search Engine Optimization 82

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Smart Blogger

SEPTEMBER 12, 2023

Far more than just making random video uploads, a YouTube marketing strategy employs research, social media insights, and data to help make decisions about every detail of a YouTube campaign. Think on-brand channel art, SEO-savvy video descriptions, intentional partnerships with YouTube influencers, and smart YouTube ad placements.

Script 103

Script Social Media Marketing Brand Awareness 103

Neil Patel

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

Advertising 89

Advertising Utilities Ads Keywords 89

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

BKA Content

FEBRUARY 17, 2023

It’s entirely possible to integrate a home remodeling business with digital marketing plans. Review your marketing strategy, if you have one, and determine why you’re trying to sell your services to each group you market to. Using a star rating system may be helpful as well.

Lead Generation 95

Lead Generation Contractor Search Engine Optimization Healthcare 95

Copywriter Collective

JANUARY 6, 2023

Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digital marketing. When we focus on the field of digital marketing, AI or artificial intelligence presents an array of possibilities. Generally, advertising copies are tailored to customer interests.

Copywriter 59

Copywriter Copywriting Content Creation Manufacturing 59

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC).

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? You can help them discover your brand by advertising effectively on Facebook. Carousel Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Content Hacker

JUNE 30, 2023

Market Your Course Effectively 5. Use Paid Advertising to Sell Your Online Courses 8. your content house : WordPress is also endlessly customizable, with hundreds of plugins and themes you can apply to tweak your site’s look, feel, and utility. Boost Your Course Value with Supplementary Materials 4. 8 Smart Steps 1.

Collaboration 98

Collaboration Blog Blogging Banking 98

Neil Patel

SEPTEMBER 10, 2021

Where Appier excels is in cross-advertising solutions. Companies looking for a comprehensive suite of AI-powered marketing tools. Utilizing AI sales models and neural sales data, ClickFunnels aims to improve the marketing experience for businesses of all sizes. will work with you to get it added to their platform.

Marketing 139

Marketing Lead Generation Retail Utilities 139

BKA Content

OCTOBER 6, 2023

As a therapist working in an increasingly digital world, you probably use a website, social media, or even online advertising to bring in new clients. Set Up and Update an SEO Blog Setting up and maintaining a blog is one of the best types of digital marketing for therapists. What Is SEO for Therapists? Learn More 4.

SEO 82

SEO Search Engine Optimization Social Media Insurance 82

iWriter

JUNE 20, 2023

Demonstrating the value of SEO: Utilize an ROI model to showcase the incremental improvements achieved through SEO. Utilize paid search data to illustrate the cost comparison between acquiring traffic through paid search versus SEO. Minimize distracting advertisements on your site.

SEO 52

SEO Search Engine Optimization Utilities Brand Awareness 52

Smart Blogger

AUGUST 5, 2023

B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising. Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

BKA Content

OCTOBER 10, 2022

Investments in R&D, consumer relationships, and marketing define the difference between companies thriving during recessions and those barely surviving. Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. Content marketing is a subset of digital marketing.

Digital Media 52

Digital Media Government Advertising Social Media 52

BKA Content

NOVEMBER 24, 2023

The standard formula is organic search revenue + (average cost per click for paid advertising x organic search clicks) = SEO value. When you access this information, you’ll see several numbers: Overall percentage Total featured snippets Increases and decreases in organic rankings This data includes all of your digital marketing efforts.

SEO 74

SEO Landing Page Agency Keywords 74

Fat Joe

OCTOBER 14, 2022

Google Ads they’ve bought. All the different ad variations they’ve tried. Critically, the tool shows you how much rivals spend every month and their advertisers, such as Google, 1and1.com, While individuals and companies can use Ahrefs, it is mainly targeted at digital marketing agencies. It reveals: . SimilarWeb.

SEO 95

SEO Agency Keywords Digital Marketing 95

Neil Patel

SEPTEMBER 29, 2020

The folks at Talk Business say , “Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values.

Social Media 143

Social Media Media Marketing Agency 143

Moz

FEBRUARY 24, 2021

Generally speaking, in this day and age, consumers are bombarded with thousands of ads a day and have become harder to reach. To combat this trend, marketers have been pursuing a variety of novel strategies and methods. Generation Z may not be as responsive to direct advertisements, but they’re accustomed to searching.

SEO 73

SEO Search Engine Optimization Content Management System Digital Marketing 73

Neil Patel

FEBRUARY 5, 2019

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective. Facebook marketing is like an iceberg. I found this out the hard way.

Engagement 112

Engagement Marketing Landing Page Ads 112

Moz

NOVEMBER 11, 2019

Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. Website ads had the worst sentiment.

Marketing 55

Marketing Search Engine Optimization Utilities Brand Awareness 55

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

Neil Patel

DECEMBER 7, 2020

.” But, are you making the most of your marketing data? But I’m here to take you beyond the basic functions like SUM, AVG, or adding new rows. You should be using Microsoft Excel to analyze and organize data from your marketing efforts. Because it’s one of the most underutilized marketing assets out there.

Marketing 136

Marketing Sales Utilities Digital Marketing 136

Smart Blogger

AUGUST 8, 2023

Later, they find ads for those shoes on other websites or social media platforms. Email Marketing Segmentation Behavioral segmentation in email marketing sends personalized messages to users based on their behavior with email. Suppose a customer looks at a pair of shoes but leaves without buying them.

Sales 52

Sales Marketing Social Media Construction 52

Bramework

DECEMBER 1, 2023

450+ Most POWERFUL Words To Influence Buyers and Readers in 2024 Is More Cost-Effective Compared to paid ads , content marketing represents an affordable way to reach a large audience. In short, dedicated content marketing establishes brand authority and trust, which ultimately drives business growth.

Content 52

Content Entertainment Brand Awareness Education 52

Smart Blogger

SEPTEMBER 18, 2023

Have you ever wondered what a digital marketing agency does? Maybe you’ve been struggling to grow certain aspects of your digital marketing, and considered reaching out to an agency. If you’re looking to enhance your online presence and boost the success of your digital marketing campaigns, this post is for you.

Digital Marketing 69

Digital Marketing Agency Marketing Social Media 69

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Step #2: Design Your LinkedIn Ads.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Ads 134

Ads Advertising Text Utilities 134

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. What Search Engine Trends Shaped 2022?

Engineering 113

Engineering SEO Advertising Social Media 113

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. This could be a city, state, zip code, neighborhood, or a custom local radius.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Moz

SEPTEMBER 7, 2020

For such a query, we wouldn’t expect an overwhelming number of clicks, yet we attempted to utilize better snippet copy in order to turn answer intent into research intent, and therefore drive more visits. This keyword was in position one with a CTR of 90%, but then the domain added a noindex directive to the page (facepalm).

Keywords 69

Keywords Architecture SEO Brand Awareness 69

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

JULY 5, 2023

LinkedIn allows you to construct a robust, multi-faceted marketing strategy. For instance, you can publish insightful articles to demonstrate industry expertise, share updates to keep your audience engaged, or use targeted advertising to get your products or services in front of the right eyes.

Marketing 64

Marketing Lead Generation Utilities Construction 64