Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

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Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. That’s content marketing in a nutshell. Over 41 percent of Americans use an ad blocker of some sort.

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Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. What is Content Marketing? Why is Content Marketing Important?

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Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. But no amount of paid spend can make up for weak content.

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BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

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Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. Digital content has constantly become easier to create as well as more accessible than ever before.

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Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. 97% more inbound links.

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Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

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Content Marketing Institute

OCTOBER 11, 2018

To compete on this noisy (literally) landscape, content marketers may need to follow a few SEO guidelines that relate to the informational needs and behaviors of spoken-word searchers. Read: Is Voice Search the Future of Content Marketing? Call-and-answer storytelling. Content conclusion. Image source.

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Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

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Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings. Define your verbal strategy. Portfolio thread.

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Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. Email Marketing: Engaging subscribers and driving open rates and click-throughs.

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Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

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Content Hacker

JANUARY 31, 2024

It’s the clever twist in the world of marketing where companies talk with us, not at us. Gone are the days when ads were just loud and brash interruptions; today, it’s all about pulling up a chair and sharing an experience that sticks. Ready to see how storytelling can build bridges between businesses and people?

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Freelance Magic

DECEMBER 6, 2022

A key mistake brands make with content. How brands can make their content stand out. How to add storytelling to content. Published one post about content marketing/SaaS content every day for seven days. ​In A controversial opinion. A tip for better freelancer-client relationships.

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Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft. Wouldn’t that be nice?

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Smart Blogger

JANUARY 22, 2024

And don’t forget to tailor your content to each social media platform — vibrant, eye-catching posts for Instagram , insightful articles for LinkedIn , and engaging, short-form content for platforms like TikTok and Twitter(X). Google Ads Utilizing Google Ads effectively can catapult your brand’s visibility to new heights.

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Content Marketing Institute

NOVEMBER 25, 2017

Go to storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149, and unlock discounts on the millions of additional assets we offer through our value-added Marketplace service for members. 35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding.

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Elna Cain

OCTOBER 13, 2022

When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! Do you rock content marketing? Use Storytelling to be Personal. But what is a byline?

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Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. To enhance your storytelling skills, practice writing short stories or personal anecdotes in your free time. Try your hand at technical copywriting , social media , or even Facebook ads.

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Shorthand Content Marketing

OCTOBER 7, 2022

An Example of Professional Content Writing. By contrast, the website 9 to 5 Mac is an example of excellent work by a content marketer. For those who are interested in the Apple brand and upcoming products, it is valuable content. The web content that 9 to 5 Mac creates is a perfect example of how SEO content should work.

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Neil Patel

NOVEMBER 1, 2021

Content creators can benefit from these skills too, but writing, recording, editing, and publishing content may be a bigger priority for them. Content creators also need to be good storytellers to create engaging content. Content creators develop content marketing strategies.

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Express Writers

NOVEMBER 8, 2022

What is Customer Lifecycle Marketing? Before diving in, it’s important to stress we didn’t coin the term “marketing lifecycle.” Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. Prioritize Conversations and Storytelling in Your Marketing.

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Smart Blogger

JUNE 1, 2023

As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. It’s not just about flashy ads or catchy slogans; it’s about establishing meaningful connections with potential customers in the digital realm. Why is Digital Marketing Important?

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Kristi Hines

JUNE 1, 2023

CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. Competitor PPC Ads – Discover your competitors’ most successful PPC ads simply by entering their website URLs. SEO.app – Meet SEO.app, your personal SEO assistant, for effective content marketing.

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Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

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Neil Patel

FEBRUARY 17, 2021

Build Trust Through Storytelling. Psychology tells us that incorporating storytelling into your sales strategy can help build trust on a deeper level beyond selling them on the benefits alone. So how do you use storytelling for sales? You can use it to spice up all aspects of your content marketing and landing pages.

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Neil Patel

MARCH 10, 2021

Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. 5 Ways to Use Music in Marketing Paid Ads.

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Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? How frequently should you be publishing content? So, what will you learn?

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. JoePulizzi Click To Tweet.

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Content Hacker

OCTOBER 26, 2023

Techniques to Create Engaging Content First make sure your content is readable. That should be taken care of before adding style. The way you see the world, and how you express it in your content, sets you apart. It’s like adding spice to an otherwise bland dish; suddenly, everything pops. The impact?

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Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Content marketers own storytelling. Click To Tweet.

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Content Hacker

JANUARY 11, 2023

Content marketing is a booming industry set to reach a worth of $600 billion by 2024. It’s growing fast because it’s the modern way to market to consumers – ironically, by not marketing or selling to them. Since content marketing is the present and future of marketing, that means every business needs content to compete.

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