Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

Script 122

Script Advertising Ads Marketing 122

The Creative Penn

AUGUST 7, 2023

How can you leverage the tools available for authors to sell more copies? So what we do is we go out there and we aggregate groups of readers, and then we put your book in front of readers that are most likely to purchase or download the book. This is all around Facebook and Amazon ads.

Ads 98

Ads Marketing Retail Publisher 98

Jane Friedman

FEBRUARY 20, 2024

Sarah’s insightful and actionable advice led me to reflect on what sort of press kits I—and by extension the bloggers and journalists looking to write about authors and their books—see online: mostly downloadable PDFs with low quality images and limited content. Lastly, stand out with copy buttons! Here’s how: 1.

Construction 93

Construction Copy Text Blogger 93

Credible Content

OCTOBER 19, 2022

By following the tips below and using the mentioned tools, you can write copy that will help improve your website’s ranking in search results. Considering and answering these questions will help you write copy that resonates with your audience and enables you to rank for the right keywords. Write for your audience first.

Copywriter 130

Copywriter Copywriting SEO Search Engine Optimization 130

Write Freelance

JUNE 13, 2023

This free content writing app includes numerous editing features like automatic formatting, inserting citations, adding different headings and subheadings, clickable table of contents, and voice typing. Pricing Web version is free to use but you will have to pay to download the editor.

Writing 245

Writing Content Freelance Keywords 245

Freelance Writing Jobs

FEBRUARY 28, 2024

Prioritize Brevity and Clarity Over Flowery Words Good sales copies should help consumers make informed decisions, not “impress” them with superfluous, flowery words. Instead of setting the scene with lengthy prose, dive right into the meat of the copy by addressing your reader’s pain points. Focus on making clear, concise statements.

Retail 82

Retail Creativity Writing Sales Copy 82

Elna Cain

MARCH 19, 2023

It can also showcase different types of writing you do as a copywriter, like email copy or sales copy. I just added the URL and a link to my website for my first freelance writing pitch. Google docs example of a writing portfolio PDF Once you finish your writing, go to File > Download > PDF. It’s up to you.

Portfolio 243

Portfolio Writing Freelance Digital Marketing 243

Smart Blogger

FEBRUARY 11, 2023

They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.

Copywriter 95

Copywriter Copywriting Writing Sales Copy 95

Enchanting Marketing

NOVEMBER 14, 2023

Instead, Apple explains how easy setting up the AirPods is by adding a specific, sensory touch: Set up AirPods on iPhone with just a tap. So you can upload and download files in a flash. In sales copy, we don’t let readers wait long to find out the answers on questions. Apple could have written: Easily set up AirPods on iPhone.

Writing 184

Writing Sales Copy Text Copy 184

Freelance Magic

DECEMBER 6, 2022

This gave me a framework to generate ideas from (which I’ve compiled in my handy LinkedIn prompts for freelancers downloadable – you can get it here if you haven’t already!). How SaaS brands can improve their homepage copy. It looked a bit like this: Content strategy. Idea generation. Freelancer/client relationships.

Freelance 260

Freelance Storytelling Concept Brand 260

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Quick Sprout

FEBRUARY 18, 2023

It’s also a great option if you’re starting a brand new content-heavy site but want to sell physical products, subscriptions, digital downloads, or services. Step 2 – Install WooCommerce There are three ways to install WooCommerce , and the first option is going straight to the plugin marketplace and downloading it from there.

Management 117

Management Ads Copy Keywords 117

Elna Cain

OCTOBER 13, 2022

When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! This little piece of copy is important for your business so that you can make a living as a writer online.

Portfolio 154

Portfolio IT Freelance Storytelling 154

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.

Media 147

Media Copy Advertising Creativity 147

Backlinko

MAY 14, 2024

Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.

Marketing 103

Marketing Social Media Keywords Engineering 103

Make a Living Writing

SEPTEMBER 4, 2023

How Copywriting Evolved Over Time Old copy hacks will tell you copywriting is the art and science of crafting writing that sells. How the copy helps make a sale may differ. Therefore, that info content is copy, too. I was being told that all blog posts are copy more than a decade ago. Your copy makes them money.

Copywriter 108

Copywriter Copywriting Sales Copy Copy 108

Bramework

OCTOBER 19, 2023

Your website conversion rate is the ratio of visitors to your website that then act on your call to action (CTA ) — for example, someone downloading, subscribing commenting, etc. Does your website have an eBook for readers to download? Download Now for Engaging, High-Quality Posts ! It looks something like this. Good question!

Website 52

Website Landing Page Lead Generation Blog 52

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 105

IT Ad Copy Keywords Landing Page 105

Susan Greene

SEPTEMBER 12, 2020

Write concise copy for each screen. Do you need help writing copy for your app? You’ve already begun development, but now you realize you need help with the copy. The copy is engaging and intuitive. You want copy that’s engaging, effective and will contribute to your app’s success. Determine a target audience.

Copywriter 130

Copywriter Copywriting Copy Copy Editor 130

Jane Friedman

APRIL 24, 2024

It’s so effective at keeping my brain engaged and finding gaps that I use it at every stage of my writing process, from doing a gut check on my messy first drafts to making sure I’ve crossed the t’s and dotted the i’s on my final copy. Then, open the document from your email and download it into any eReader.

Proofreader 108

Proofreader Text Engagement Writer 108

Credible Content

JUNE 23, 2023

It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. A pop-up ad that says “Don’t Miss This Limited-Time Offer! “Direct response copywriting is the art and science of writing copy that gets people to take action.” It has a sense of urgency.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

AUGUST 31, 2022

Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. Your copy is the salesperson. Consequently, your copy goes through lots of testing before it can be decided whether it is effective. The copy needs to be able to sell. Fear of missing out.

Copywriter 130

Copywriter Copywriting Persuasion Search Engine Optimization 130

Article Writing

OCTOBER 29, 2022

Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Neil Patel

MAY 13, 2021

Download Your Links From All Sources. Download both the latest links and sample links. If your site has a large number of domains linking to it (over 1,000), you can find more links by downloading the sample link list every day for a few days. This will allow you to copy and paste data into the column.

Copy 145

Copy Text SEO Engineering 145

Neil Patel

MARCH 5, 2021

For example, “white paper A download” or “free trial subscription.” For example, if 10% of people who download a report spend $500 with you, the download value might be $50 (10% of $500). Would adding trust elements on that page help? Check out this post for tips on writing copy that converts.

Landing Page 140

Landing Page Copy Text Sales 140

Contently

MARCH 7, 2023

The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire. To learn more, download the full Contently 2023 State of Content Marketing: Tech & Talent Report.

Content Marketing 128

Content Marketing Marketing Contractor Content 128

Content Hacker

AUGUST 18, 2023

For most marketers and business owners, this means ads, and then different content pieces addressing different stages separately. It’s not just a case of throwing up ads and expecting customers to come. Next, you need to craft copy that sells. This will help you write landing page copy that speaks to them, not at them.

Sales 98

Sales Landing Page Marketing Copy 98

Neil Patel

JULY 1, 2021

A content calendar for paid ads doesn’t strictly plan what you want to post; it plans when and where you want to post it, as well as how much you want to spend doing so. What’s the Difference Between a Blog Content Calendar and an Ad Content Calendar? 5 Reasons to Use a Content Calendar for Paid Ad Campaigns.

Content 135

Content Content Management System Ads Social Media 135

Neil Patel

JULY 6, 2020

If you were to offer this content as a downloadable PDF or checklist, people would be likely to give you their email address in exchange. Find a popular piece of content, find a way to repackage it as a downloadable piece, and offer it to your audience. But what if your landing page isn’t for an e-book, checklist, or downloadable PDF?

Landing Page 145

Landing Page Utilities Copy Audience 145

CoSchedule

JANUARY 27, 2023

Your download should start shortly. Or you can download it manually here. Download Now What is Social Media Marketing? DoorDash’s Heartwarming & Circumstances-Sensitive Ad DoorDash launched this ad in the thick of the pandemic when social distance had impacted thousands of livelihoods.

Social Media 126

Social Media Media Marketing Storytelling 126

Express Writers

JANUARY 31, 2023

Direct response copywriting is the antithesis of the ad copywriting you see on TV. This is copy that’s about inspiring the buyer to take action as soon as they’re finished reading. Ogilvy understood that the most effective direct response copy isn’t just directed at your target audience – it speaks to them on a personal level.

Copywriter 96

Copywriter Copywriting Landing Page Persuasion 96

Smart Blogger

MARCH 15, 2023

Readers can open or download the page using an app of their choice. Then simply copy and paste the URL. This is what the HTML code would look like in the WordPress text editor: For adding a hyperlink to an image, the basic snippet is: To learn more about adding hyperlinks to images using HTML, check out this post.

Text 88

Text Copy Web Content Blogger 88

Smart Blogger

MAY 8, 2023

You may want them to buy a product or service, download a report, complete a questionnaire, or do any number of things. Writing copy isn’t limited to just the written word either. When you hear an ad on the radio or watch a commercial on TV, a copywriter wrote that. Here is an example of a landing page from Morning Brew.

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90

Freelance Union

DECEMBER 22, 2022

Best of all you can use Mint for free on your iPhone or Android device, as long as you don’t mind a few ads, although there is also a paid premium version which eliminates those. Making sure that you use an electronic calendar is critical and may be easier to use and share than a hard-copy one.

Freelance 111

Freelance Electronics Banking Medical 111

Contently

APRIL 12, 2023

Tools like Google’s Structured Data Markup Helper can automatically generate code snippets for adding schema markups. ” Once you’ve marked the most important items, simply click “Create HTML,” download the HTML file, and copy and paste it into your CMS. .”

Content Management System 111

Content Management System Entertainment Engineering SEO 111

Content Marketing Institute

OCTOBER 28, 2017

Download this week’s PNR: This Old Marketing podcast. 22:32 ): Publishers may have to “volunteer” in fight against annoying ads. 28:14): Ad Age Ad Lib Podcast: Neil Vogel’s adventures as an accidental publisher. Show details. (00:01): 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!”

Content Marketing 72

Content Marketing Ads Publisher Publishing 72