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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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6 Facebook Lead Generation Tips to Generate More Business

Neil Patel

billion active users , Facebook offers marketers a unique space to generate leads and reach new audience members. If you are interested in learning how to take advantage of this super-sized audience, read on to learn some of our top Facebook lead generation tips. Why Facebook Lead Generation Matters.

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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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How Much Do Facebook Ads Cost?

Neil Patel

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? The issue is a number of factors can impact the cost of Facebook ads. 3 Factors That Impact Facebook Ad Costs. Facebook Ad Type. in the U.S.

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How to Write a Professional Case Study: Definition, Types, and Examples

Grammarly

If you struggle with any of the areas discussed below, adding a case study to your website, social media, or other public outreach might help. While a case study is a true story about a particular customer, a white paper is a general piece of writing that explains and instructs on a topic related to a company’s industry.

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Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. How Facebook Lead Ads Work. Benefits of Facebook Lead Ads.

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Local PPC: How to Optimize Your Ads So the People Come to You

The Hoth

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

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