Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Smart Blogger

JULY 11, 2023

Want to supercharge your online presence with search engine marketing (SEM)? As a marketer, you know the landscape is constantly shifting, and staying on top of trends is key. But how do you keep up and ensure your brand remains visible in the vast digital sea? Then Google posts those ads on SERPs.

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Ads Landing Page Text Copy 112

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Freelance Social Media 144

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

iWriter

MARCH 22, 2022

Still not convinced you need to produce website content for your digital marketing strategy? Nearly 70% of all activity online begins with a search engine like Google. Unfortunately, the majority of people (75%) never look beyond the first page. SEO can help you rank higher on search engine result pages (SERPs).

Digital Marketing 52

Digital Marketing Website Marketing Search Engine Optimization 52

Fat Joe

AUGUST 4, 2023

If you work in digital marketing, you’ve likely thought about launching your own agency. But you’ll learn to adapt and grow, becoming a more seasoned marketer. But how do you start a digital marketing agency? But how do you start a digital marketing agency? But digital marketing is a vast field.

Agency 52

Agency Digital Marketing Marketing Contractor 52

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

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Content Writer Writer Content Writing 237

ContentWriters

MAY 8, 2024

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together.

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

Freelance Union

APRIL 16, 2024

Whatever your current constraints, by leveraging the right digital marketing and lead generation strategies, you can position yourself as an expert in your field and one who is ‘in demand’ Over time, you can consistently fill your pipeline with promising opportunities. Remember to nurture each lead that comes through.

Freelance 88

Freelance Lead Generation Prose Social Media 88

Kristi Hines

AUGUST 2, 2023

Follow along to discover proven ways to turn this powerful AI into a personal cash flow engine. Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Just remember: ChatGPT responses may include inaccurate details about people, places, or facts.

Utilities 246

Utilities Transportation Medical Content Creation 246

BKA Content

FEBRUARY 23, 2024

of clicks go to the top five organic links on search engine results pages. That means if you want potential clients to find your firm online, you need search engine optimization. How can you implement SEO if you don’t have a dedicated digital marketing department? Learn More 3.

SEO 84

SEO Agency Search Engine Optimization Digital Marketing 84

Neil Patel

MARCH 19, 2021

Pay-per-click is a common advertising model in internet marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Elna Cain

FEBRUARY 25, 2023

Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). For example, when I first started out as a freelance writer – and only got around $50-$100 a post – I knew absolutely nothing about SEO – search engine optimization.

Freelance 209

Freelance Writer Landing Page Consulting 209

ContentWriters

OCTOBER 27, 2022

In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking. In other words, without having to deploy paid advertising or paid search ads to generate traffic. What Is Organic SEO?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

JULY 13, 2023

An SEM (Search Engine Marketing) tool is a software application or service that aids in managing, optimizing, and analyzing search engine marketing campaigns. You want to run ads targeting locals looking for a birthday cake. Just like city rules change, search engine algorithms keep updating too.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Neil Patel

SEPTEMBER 16, 2021

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Freelance Magic

NOVEMBER 25, 2022

You might choose a topic that you’re already familiar with, for example, WordPress, mobiles, and computers (hardware), software, engineering, coding, and more. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. Sales and Landing Pages. Research Reports.

Freelance 162

Freelance Finance Medical Writing 162

BKA Content

OCTOBER 27, 2023

SEO for Tech Companies: Creating a Successful Strategy Utilizing search engine optimization strategies on a business website is more than an excellent option for gaining organic traffic. Whatever the size of your company, SEO for technology companies is a necessity for modern marketing.

SEO 80

SEO Search Engine Optimization Utilities Social Media 80

Smart Blogger

MAY 15, 2023

SEO (Search Engine Optimization) is the ability to position your content strategically so it gets picked up by Google’s algorithm and starts to rank in the SERPs (Search Engine Results Pages). Look no further than the first page SERPs (search engine results pages).

Copywriter 127

Copywriter Copywriting SEO Landing Page 127

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

ContentWriters

FEBRUARY 22, 2023

As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did you know that 68% of online experiences originate from searching on Google or other engines, and more than half (53.3%) of all website visits are generated by organic searches?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. It’s as simple as that.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

The Hoth

NOVEMBER 7, 2022

If your site doesn’t appear on the first page of search engine results pages ( SERP ), the chances of people finding it are slim to none. . Long-tail keywords change how search engines like Google respond. . Long-tail keywords drive overall traffic to a website, landing page, or other online content.

Keywords 104

Keywords SEO Landing Page Content Creation 104

BKA Content

MAY 18, 2023

Marketing today has completely evolved over the years, making digital marketing a vital part of any campaign. Not only marketing, but business itself has changed and requires companies to get creative when reaching out to customers. One way to do this is by creating local SEO landing pages.

Landing Page 52

Landing Page Keywords SEO Collaboration 52

Neil Patel

DECEMBER 3, 2020

Would it surprise you if I said that direct mail gives you more bang for your buck than paid search and online display ads? Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Direct Mail Works Great with a Digital Marketing Strategy. Well, it does.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

BKA Content

FEBRUARY 12, 2024

If this sounds like you, your homepage SEO (search engine optimization) could be to blame. About 70% of all website traffic starts in a search engine. If your page isn’t ranking in the top results, you aren’t getting the traffic you need. Most won’t stick around if your page is too slow.

SEO 84

SEO Search Engine Optimization Keywords Engineering 84

Income Diary

MARCH 19, 2024

A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint. Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads.

Promotion 105

Promotion Website Social Media Advertising 105

The Hoth

JANUARY 30, 2023

If you relate more to the second part of each question – that’s a sign that your marketing agency isn’t equipped with the right tools. Marketing campaigns involve many moving parts, such as brand-building, content marketing, social media, and CRO (conversion rate optimization), among others. The best part?

Agency 98

Agency Marketing Keywords Landing Page 98

ContentWriters

OCTOBER 12, 2022

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing. Brand Awareness.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

BKA Content

FEBRUARY 28, 2024

Search engine optimization (SEO) is nearly 90% more effective at boosting website traffic than paid ads, leading to more customers, work and sales. ” Location pages: Your website should have individual landing pages for every city, county or region you serve, such as Minneapolis, St.

Contractor 75

Contractor SEO Construction Search Engine Optimization 75

Freelance Magic

SEPTEMBER 17, 2022

This is particularly common for freelance writing work in digital marketing, like press releases, blog posts, and email campaigns. As a copywriter, you can specialise in any of these: Writing social media posts Writing web pages Writing website copy (e.g. Freelance email copywriters. Freelance email copywriters.

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Freelance Writer Freelance Copywriting Copywriter 130

BKA Content

NOVEMBER 24, 2023

Algorithms update, and competitors implement their own campaigns, regularly shifting the search engine results page landscape. You can also see how different content performs: Blogs Landing pages Social media posts If one aspect stands out, for better or worse, you can learn from that outlier.

SEO 74

SEO Landing Page Agency Keywords 74

Shorthand Content Marketing

OCTOBER 7, 2022

Every blog post that is added to their site adds to their digital marketing footprint. Each page that ranks in the search engines becomes a landing page for new visitors to discover and build trust with their brand. Shorthand is a content marketing agency based in Orange County, California.

Copywriter 97

Copywriter Copywriting Writing Content 97