The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Freelance Social Media 144

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

NOVEMBER 21, 2022

And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. But marketers forget is that 63% won’t buy from brands that provide irrelevant information. This may be one of the reasons why YouTube’s ad revenue is almost matching Netflix’s.

Digital Marketing 98

Digital Marketing Marketing Keywords Insurance 98

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? While keywords are still highly valuable, search behavior is becoming more complex because we expect search engines to understand what we mean. “Natural language processing” (NLP) sounds complicated, but its applications are simple. What exactly is natural language processing?

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Smart Blogger

MAY 30, 2023

Ready to decode the secrets of digital marketing funnels? We’re about to take you on a ride through the intriguing world of digital marketing funnels. What is a Digital Marketing Funnel? Now, put this entire process in the digital realm — and voila! Here, content marketing is the key.

Digital Marketing 68

Digital Marketing Marketing Search Engine Optimization Social Media 68

Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing 87

Digital Marketing Consulting Marketing Advertising 87

ContentWriters

FEBRUARY 22, 2023

As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience.

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

Keywords 77

Keywords SEO Search Engine Optimization Contractor 77

Neil Patel

AUGUST 23, 2021

But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. Depending on your domain authority and the age of your site, a keyword could be easy or hard to rank for. How to find easy keywords that are still valuable.

Keywords 145

Keywords Food Insurance Digital Marketing 145

BKA Content

DECEMBER 7, 2022

How To Improve Fitness Digital Marketing. For this reason, it is especially important to learn how to incorporate fitness digital marketing into your advertising strategy. Create a Robust Online Presence With Fitness Digital Marketing. Remember, though, that keywords aren’t the only thing that matters.

Digital Marketing 52

Digital Marketing Marketing Social Media Search Engine Optimization 52

The Hoth

APRIL 11, 2023

When monitoring your Google Ads campaigns, you may occasionally see a concerning status next to them that says ‘limited by budget.’ In other words, the funds you have available won’t be able to match the potential demand for your ads. What does this mean? It simply means that your daily budget is beneath the recommended amount.

Ads 59

Ads IT Keywords Advertising 59

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. AI can help you with that.

Ad Copy 145

Ad Copy Copy Ads Writing 145

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing Sales Marketing Consulting 122

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? Your industry may not lend itself to e-commerce, or alternative marketing tactics may serve your goals better.

SEO 82

SEO IT Brand Awareness Search Engine Optimization 82

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Advertising Social Media 145

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JUNE 21, 2021

Just keep in mind that a few bad reviews won’t tank your business , just respond politely, and you’ll still reap the benefits of word-of-mouth marketing. How to Target Word-of-Mouth Referred Customers in Paid Ads. Below is a step-by-step guide on how to target referred customers with paid ads. Choose an Ad Platform.

Ads 136

Ads Promotion Social Media Advertising 136

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets.

Ads 126

Ads Ad Copy Social Media Advertising 126

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

Keywords 95

Keywords Blog Post Post Blog 95

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . Why is that? What is Search Intent?

Keywords 118

Keywords SEO Sales Brand Awareness 118

The Hoth

FEBRUARY 22, 2024

This is Google’s philosophy on the matter, but it doesn’t exactly align with the goals of digital marketers and search engine optimizers. Whenever a SERP feature or AI-generated Snapshot appears at the top of the results page for a keyword, you’ll always be at a disadvantage traffic-wise, even if you’re ranked in the #1 organic spot.

IT 59

IT SEO Brand Awareness Keywords 59

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

DECEMBER 1, 2020

In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. Knowing which keywords to use throughout the copy of your campaign can be a pain. Is there a rise in interest?

Social Media 145

Social Media Keywords Media Ads 145

Content Hacker

OCTOBER 26, 2023

Keyword research is the process of identifying and analyzing the specific words and phrases (keywords) that people use when searching for information, products, or services on search engines like Google. Keyword research involves several steps, including: 1.

Keywords 52

Keywords Content Creator Search Engine Optimization Engineering 52

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. What Are Lucrative Keywords? Let’s break down the numbers.

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

The Hoth

DECEMBER 1, 2022

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. Or is there actually merit in targeting zero search volume keywords ? Why is that?

Keywords 102

Keywords SEO Engineering Audience 102

Neil Patel

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

Ads 117

Ads Keywords Copy Utilities 117

The Hoth

NOVEMBER 14, 2023

It involves adding AI-enhanced overview at the top of the SERPs, even appearing above organic SERP features (which were long considered position ‘zero’). This is a big reason why SEOs predict a 25% drop-off in traffic, as most users will find what they need in the AI Overview, SERP features, or paid ads. Read on to find out.

SEO 105

SEO IT Electronics Keywords 105

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

Website 224

Website Portfolio Retail Writing 224

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. Lastly, how you should use them in your content marketing for excellent results. . Let’s get started! low) search volume.

Keywords 104

Keywords SEO Landing Page Content Creation 104