article thumbnail

10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. YouTube ads are just another way to expand your reach. 10 Ideas for YouTube Ad Creatives. Be Relatable.

article thumbnail

Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use YouTube Ads to Grow Your Business

Neil Patel

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

Ads 141
article thumbnail

Who Needs a Marketplace Copywriter?

Melanie Saxton

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

article thumbnail

What Is Interactive Marketing and Why Does It Matter for Your Business?

ContentWriters

Interactive marketing has the added benefit of taking your audience from point A to point B, all with engaging elements. Types of interactive marketing include: Quizzes Surveys and Polls Calculators Chatbots Videos Interactive Storytelling. You likely know that video is one of the most effective elements in digital media.

IT 52
article thumbnail

What is a Content Creator? 7 Steps to Landing Your Dream Role

Smart Blogger

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. With the digital age at its peak, there’s never been a better time. These creative professionals take on the immense responsibility of being the lifeblood of the digital media ecosystem.

article thumbnail

How to Win at Content Marketing [New Playbook]

Content Marketing Institute

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff.